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Auckland’s new domestic marketing campaign kicks off

Media release 17 January 2014

Sir John Kirwan invites Aucklanders to win their ultimate Auckland weekend

Aucklanders have the chance to win their ultimate Auckland weekend to share with their friends and family in a new competition that kicked-off today, as part of Auckland’s new domestic marketing campaign – AKL: The Show Never Stops.

Passionate Aucklander Sir John Kirwan will judge the competition and select one lucky winner to fly two friends from anywhere in New Zealand to share their ultimate weekend, staying at the CityLife Hotel and experiencing everything included in their story up to the value of $5000.

Sir John Kirwan says this is a great opportunity for Aucklanders to think about and describe how theywould show visiting friends and family a great time in their home town.

“Tell us your dream weekend in Auckland and we could make it happen.  Whether you love climbing to the top of Rangitoto, eating noodles on Dominion Road, snorkelling at Goat Island, walking in the Hunua ranges, or heading to a west coast vineyard – there’s a story to be told,” he says. 

To enter Aucklanders simply need to describe their dream weekend in 300 words.  The public can then vote for the best weekend and the ten entries with the most votes will be included in the final judging done by Sir John Kirwan. Entries are open from 14 January until 7 February, with voting closing onMonday 10 February.

The competition has been launched by Auckland Tourism, Events and Economic Development (ATEED) as part of its local marketing efforts under its domestic marketing campaign – AKL: The Show Never Stops. 

The campaign is part of the work being done to grow the visitor economy in line with the targets in the 10-year Auckland Visitor Plan. ATEED – on behalf of Auckland Council – aims to double the contribution from the visitor economy, growing it to $6 billion by 2021.


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