Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Countdown’s Feed Four for $15 proves popular with shoppers

Summer meal inspiration for $15 

Countdown’s Feed Four for $15 proves popular with shoppers
17 January 2013: Summer meal ideas just got even easier with the latest release of Countdown’s Feed Four for $15 recipes.

Brett McGregor and Jax Hamilton have returned to develop 17 new recipes that are light, tasty, and easy to create on a budget – ranging from fresh summer salads and pasta dishes, to spicy pork burgers, new ways to use seafood and some delicious vegetarian options.

Bridget Lamont, Countdown’s General Manager for Marketing, says the campaign has evolved into its third season and has a very strong following amongst customers.

“Feed Four for $15 has really hit an area of the market we know are looking for inspiring meal ideas that can be managed on a budget. Customers have responded really well to the affordability and creativity that the campaign brings to meal times - so much so that we’ve had to increase recipe card numbers significantly!” she says.

Positive feedback on the affordable inspiration campaign hasn’t just come from customers in-store. Anne Donaldson from Christian Care Budget Service in Papakura says the organisation has successfully used the campaign as a way to encourage clients to stick to a weekly budget.

"People are drawn to the recipe cards which look good, are easy to follow and small enough to stick on the fridge. They use familiar ingredients which can be used in a variety of recipes and many are adapting them to suit their own sized families which is great to see. They’re also proving to be particularly popular with young teens who are enjoying becoming more involved in the household food shop and cooking the meals," she says.

Bridget says the price point of $15 was developed based on Countdown research that showed shoppers were spending around $19 on an evening meal, and has been a good benchmark that resonates well with shoppers.

“I think people have been surprised about the taste and variety of meals they can make for their families for $15, and we’ve worked hard with Jax and Brett so the recipes continue to deliver value for our customers, whether they’re on a budget or looking for inspiration,” she says.
Visit countdown.co.nz for the full suite of Feed Four for $15 recipes.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

PARLIAMENT TODAY:

Gordon Campbell: On The Economic Bad News (And Turkey’s Fears About The Kurds)

Traditionally, voters regard National as a more competent manager of the economy. It is the sole upside of crony capitalism: surely these guys must know what their mates in business want and need. These last few months though, have put that faith sorely to the test... More>>

ALSO:

Discussion Document: Fresh Look At Family Violence Laws

A discussion document launched today takes a hard look at the way the law prevents and responds to family violence, and proposes a comprehensive rethink to strengthen New Zealand’s legislative response. More>>

ALSO:

PM's Presser: ‘Precarious’ Solid Energy In Banks’ Hands

Liquidation of state-owned coal company Solid Energy “cannot be ruled out” but is “not the number one preferred option of the government,” says Prime Minister John Key, who confirmed the beleaguered company was discussed today at Cabinet as its banking syndicate grapples with its commercially dire prospects. More>>

ALSO:

Missed Opportunities: Amnesty International Report Card On NZ's UN Role

As New Zealand steps down from its month as President of the Council, Amnesty International has taken the opportunity to review New Zealand’s role on the Council so far and assess their performance and contribution to protecting human rights worldwide. More>>

ALSO:

Prince Charles Get More Jobs: PM Announces Honorary Military Appointments

PM John Key has announced that Her Majesty The Queen has approved the appointment of HRH The Prince of Wales to three honorary positions: Admiral of the Fleet of the Royal New Zealand Navy; Field Marshal, New Zealand Army; Marshal of the Royal New Zealand Air Force. More>>

ALSO:

No TPP Deal: Gordon Campbell On Why We Should Still Oppose Investor-State Dispute Measures

Even in this dark hour for the TPP, the secrecy farce continues... What is left to hide? Every single negotiator went into those talks in Maui knowing exactly where everyone else stood. More>>

REACTION:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news