Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Countdown’s Feed Four for $15 proves popular with shoppers

Summer meal inspiration for $15 

Countdown’s Feed Four for $15 proves popular with shoppers
17 January 2013: Summer meal ideas just got even easier with the latest release of Countdown’s Feed Four for $15 recipes.

Brett McGregor and Jax Hamilton have returned to develop 17 new recipes that are light, tasty, and easy to create on a budget – ranging from fresh summer salads and pasta dishes, to spicy pork burgers, new ways to use seafood and some delicious vegetarian options.

Bridget Lamont, Countdown’s General Manager for Marketing, says the campaign has evolved into its third season and has a very strong following amongst customers.

“Feed Four for $15 has really hit an area of the market we know are looking for inspiring meal ideas that can be managed on a budget. Customers have responded really well to the affordability and creativity that the campaign brings to meal times - so much so that we’ve had to increase recipe card numbers significantly!” she says.

Positive feedback on the affordable inspiration campaign hasn’t just come from customers in-store. Anne Donaldson from Christian Care Budget Service in Papakura says the organisation has successfully used the campaign as a way to encourage clients to stick to a weekly budget.

"People are drawn to the recipe cards which look good, are easy to follow and small enough to stick on the fridge. They use familiar ingredients which can be used in a variety of recipes and many are adapting them to suit their own sized families which is great to see. They’re also proving to be particularly popular with young teens who are enjoying becoming more involved in the household food shop and cooking the meals," she says.

Bridget says the price point of $15 was developed based on Countdown research that showed shoppers were spending around $19 on an evening meal, and has been a good benchmark that resonates well with shoppers.

“I think people have been surprised about the taste and variety of meals they can make for their families for $15, and we’ve worked hard with Jax and Brett so the recipes continue to deliver value for our customers, whether they’re on a budget or looking for inspiration,” she says.
Visit countdown.co.nz for the full suite of Feed Four for $15 recipes.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Police Authority: Use Of Taser Was Disproportionate And Unjustified

The Independent Police Conduct Authority has found that an officer’s second use of a Taser on a mentally unwell Hokitika man was disproportionate and unjustified. More>>


Gordon Campbell: On Holidays, Hekia Parata And Badlands

Hekia Parata, adieu. Reportedly, she’s been ‘passionate’ about education. She has “bravely’ led the charge on the government’s education reforms. In the past week , many of the postscripts to Hekia Parata’s career as Education Minister have sounded like a schoolteacher desperately trying to find some reason why a D student can be marked up to C minus. More>>


Minister of Finance: Plan Shows $100 Billion Infrastructure Projects

Finance Minister Bill English has today launched the Government’s Ten Year Capital Intentions Plan (CIP) which shows a pipeline of $100.9 billion worth of infrastructure projects over the next decade. More>>


Werewolf: Safe Landings Gordon Campbell on the safety challenge to the Wellington runway extension.

The safety-related legal challenge revolves around the size of the 90 metre long Runway End Safety Area (RESA) being proposed for the runway extension. More>>


Environment Commissioner: We Need To Work Together On Climate Change And Farming

“The debate around agricultural emissions and the ETS has been polarised for too long,” said the Commissioner. “But the ETS is not the only way forward – there are other things that can be done.” More>>


NZ Super Fund: Seeking To Put A Market Price On Climate Change

Oct. 19 (BusinessDesk) - The New Zealand Superannuation Fund says it will devise a set of rules to assess investment winners and losers under climate change, a strategy that could rule out fossil fuels or producers such as current portfolio member Exxon ... More>>


Rejuvenation: Parata Will Not Contest 2017 Election

Education Minister and National List MP Hekia Parata has today announced that she will not be contesting the next election. She advised the Prime Minister of her decision earlier this year. More>>

Prisons Grow: Government Approves Plans For Increased Prison Capacity

Despite significant progress in reducing crime the number of prisoners has increased faster than projected. This is because the proportion of offenders charged with serious crimes has risen, meaning more people are being remanded in custody and serving more of their sentences in prison. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news