Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Countdown’s Feed Four for $15 proves popular with shoppers

Summer meal inspiration for $15 

Countdown’s Feed Four for $15 proves popular with shoppers
17 January 2013: Summer meal ideas just got even easier with the latest release of Countdown’s Feed Four for $15 recipes.

Brett McGregor and Jax Hamilton have returned to develop 17 new recipes that are light, tasty, and easy to create on a budget – ranging from fresh summer salads and pasta dishes, to spicy pork burgers, new ways to use seafood and some delicious vegetarian options.

Bridget Lamont, Countdown’s General Manager for Marketing, says the campaign has evolved into its third season and has a very strong following amongst customers.

“Feed Four for $15 has really hit an area of the market we know are looking for inspiring meal ideas that can be managed on a budget. Customers have responded really well to the affordability and creativity that the campaign brings to meal times - so much so that we’ve had to increase recipe card numbers significantly!” she says.

Positive feedback on the affordable inspiration campaign hasn’t just come from customers in-store. Anne Donaldson from Christian Care Budget Service in Papakura says the organisation has successfully used the campaign as a way to encourage clients to stick to a weekly budget.

"People are drawn to the recipe cards which look good, are easy to follow and small enough to stick on the fridge. They use familiar ingredients which can be used in a variety of recipes and many are adapting them to suit their own sized families which is great to see. They’re also proving to be particularly popular with young teens who are enjoying becoming more involved in the household food shop and cooking the meals," she says.

Bridget says the price point of $15 was developed based on Countdown research that showed shoppers were spending around $19 on an evening meal, and has been a good benchmark that resonates well with shoppers.

“I think people have been surprised about the taste and variety of meals they can make for their families for $15, and we’ve worked hard with Jax and Brett so the recipes continue to deliver value for our customers, whether they’re on a budget or looking for inspiration,” she says.
Visit countdown.co.nz for the full suite of Feed Four for $15 recipes.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Spy Update: Appointment Of GCSB Acting Director

GCSB Chief Legal Advisor Lisa Fong will become the Acting Director of the Government Communications Security Bureau (GCSB) from 15 February 2016, Minister Responsible for the GCSB Christopher Finlayson announced today. More>>

Protests Close Roads: TPP Signed In Auckland

“TPP was signed by Australia, Brunei Darussalam, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, the United States and Viet Nam.” More>>

ALSO:

Emails Behind 'Diplomatic Immunity' Case: Whitehead Report Released

“As previously indicated the conclusions reached by Mr Whitehead’s investigation are not unexpected but they are very disappointing,” Mr Mccully says. “At the heart of the matter is a single email, along with procedural shortcomings, which gave Malaysian officials the impression it would be acceptable for Mr Rizalman to return to Malaysia." More>>

ALSO:

Gordon Campbell: On The Treaty/TPP Overlap, And Iowa

The fears about the ISDS provisions in the Trans Pacific Partnership deal are well-founded. The reality is that there is a sharp uptick in the occurrence of ISDS litigation in developed countries, and even the right wing likes of The Economist have been souring on the process for some time. More>>

ALSO:

Christchurch Red Zone Offers: Fresh High Court Proceedings

Grant Cameron, Solicitor for the Quake Outcasts said “the action seeks judicial review of the Crown’s recent decision to make a fresh offer to purchase properties from uninsured property owners in red zones. More>>

ALSO:

PM's Post-Cabinet Press Conference: Waitangi And TPP

Prime Minister John Key on Tuesday said his office has received an invitation for him to visit the Lower Marae on Waitangi Day, but was waiting for a meeting of the Te Tii Marae Trustees. More>>

ALSO:

Flagged: 'Wrong Colour' Bridge Flag To Change

NZ First: Only 13 days after National trumpeted its legally questionable flag on Auckland Harbour Bridge, it is now coming down because it is the wrong colour... “Mr Key’s latest flag fiasco is another waste of taxpayers' money. Given it is coming down, down is exactly the location where it should remain. More>>

ALSO:

School's In: Children Head Back To School

“Across the whole of this year we expect 61,820 five year olds will begin their primary schooling for the first time,” says the Ministry of Education head of sector enablement and support Katrina Casey. More>>

ALSO:

Dog & Lemon: FBI Disagrees With NZ Government Over Police Chases

Multiple studies, quoted by the FBI, show that once suspects realise they're no longer being chased; they tend to slow down to normal driving speeds and therefore become far less of a risk. The FBI report also categorically rejected the argument that abandoning police chases meant ‘giving in’ to offenders. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news