Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Countdown’s Feed Four for $15 proves popular with shoppers

Summer meal inspiration for $15 

Countdown’s Feed Four for $15 proves popular with shoppers
17 January 2013: Summer meal ideas just got even easier with the latest release of Countdown’s Feed Four for $15 recipes.

Brett McGregor and Jax Hamilton have returned to develop 17 new recipes that are light, tasty, and easy to create on a budget – ranging from fresh summer salads and pasta dishes, to spicy pork burgers, new ways to use seafood and some delicious vegetarian options.

Bridget Lamont, Countdown’s General Manager for Marketing, says the campaign has evolved into its third season and has a very strong following amongst customers.

“Feed Four for $15 has really hit an area of the market we know are looking for inspiring meal ideas that can be managed on a budget. Customers have responded really well to the affordability and creativity that the campaign brings to meal times - so much so that we’ve had to increase recipe card numbers significantly!” she says.

Positive feedback on the affordable inspiration campaign hasn’t just come from customers in-store. Anne Donaldson from Christian Care Budget Service in Papakura says the organisation has successfully used the campaign as a way to encourage clients to stick to a weekly budget.

"People are drawn to the recipe cards which look good, are easy to follow and small enough to stick on the fridge. They use familiar ingredients which can be used in a variety of recipes and many are adapting them to suit their own sized families which is great to see. They’re also proving to be particularly popular with young teens who are enjoying becoming more involved in the household food shop and cooking the meals," she says.

Bridget says the price point of $15 was developed based on Countdown research that showed shoppers were spending around $19 on an evening meal, and has been a good benchmark that resonates well with shoppers.

“I think people have been surprised about the taste and variety of meals they can make for their families for $15, and we’ve worked hard with Jax and Brett so the recipes continue to deliver value for our customers, whether they’re on a budget or looking for inspiration,” she says.
Visit countdown.co.nz for the full suite of Feed Four for $15 recipes.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Gordon Campbell: On Bank Scandals (And Air Crashes)

Last month, the Australian Securities and Investment Commission (ASIC) filed proceedings against Westpac over activities that have some distinct echoes of the Libor scandal. More>>

Budget: Health Funding Must Keep Up With Need

NZNO: “The nursing team has been doing more with less for years. It’s getting to the point that we’re really worried about our colleagues, our patients, our jobs and the level of health care available for people in our country." More>>

ALSO:

Emissions Inventory: Time For The Government To Do The Right Thing

It’s time for the National Government to step up and do the right thing to reduce climate pollution as data shows New Zealand’s greenhouse gas emissions are higher than ever, the Green Party said today. More>>

ALSO:

Budget 2016: More Partnership Schools To Open

Seven new schools will join the eight Partnership Schools already open, along with further new schools opening in 2017. “The growth of this policy is a reflection of the high level of interest from educators and community leaders,” Mr Seymour says. More>>

ALSO:

No Correspondence With English: Did Brownlee Make Up Sale Of Navy Ships ‘On The Hoof?’

Having revealed that several Royal New Zealand Navy vessels have not left port in years, New Zealand First is now asking the Minister of Defence to prove he did not come up with the idea of selling HMNZS Taupo and Pukaki until the media asked him. More>>

Housing Plans: Labour- Abolish Auckland Urban Boundary
The Government should rule out any possibility of an urban growth boundary in Auckland Council’s Unitary Plan if it is serious about fixing the housing crisis. More>>
Greens - State House Solution
The Homes Not Cars policy allows Housing New Zealand to retain its dividend and, in addition, would refund its tax, to spend on the emergency building of around 450 new state houses. More>>

ALSO:

Houses And Taxes: Post-Cabinet, Pre-Budget Press Conference

The Prime Minister said that the pre-budget announcements showed that his Government is “investing in a growing economy”. He re-affirmed the National Government’s commitment to lowering personal tax rates but that any such change must fit with the fiscal reality of the time. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news