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Campaign Launched to Encourage Cycling

Campaign Launched to Encourage Cycling

Auckland Transport is launching a campaign to raise the awareness of cycling as a preferred and efficient mode of transport. “Cycling’s the Go” encourages Aucklanders to sign up and attend free cycling training courses.

Community Transport Manager, Matthew Rednall says “We want to improve the skill level and confidence of cyclists and to increase their knowledge of safe cycling behaviour.”

Forty-five per cent of Aucklanders have access to a bike but only 20 per cent use a bike at least once a month.

The last “Cycling’s the Go” campaign, before Christmas, saw 587 people take cycling training courses. This is a 126 per cent increase from the courses at the same time in 2012.

Mr Rednall says “It’s great to see Aucklanders improving their skills and confidence on their bike.”

There are 34 summer cycling training courses including:

beginner bike training for adults
the basics of bike maintenance
commuter leg up course
novice on-road training for adults
intermediate on-road training for adults

A key focus of the campaign is to personalise cyclists through the use of specific course related videos.

“We are showing people what they can expect from these courses, we want to make it as practical as possible.”

These videos promote beginner bike sessions, basics of bike maintenance and the novice on-road training course. The people we have interviewed actually took part in one of our 2013 spring cycling training courses.

• Novice - http://youtu.be/AovpOy5TRNY
• Beginner - http://youtu.be/ygsYrpeOHnA
• Maintenance - http://youtu.be/7jpTpqBFx3c

For more information including how to register for the summer cycling training courses: www.cyclingsthego.co.nz.

ends

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