Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Research Confirms Back to School Costs Hurt Kiwis

Media release

Research Confirms Back to School Costs Continue to Hurt Kiwi Families
More than 90% of Kiwi families say they want better value and more choice about where they purchase back to school uniforms and stationery.
22 January 2014; For the second consecutive year, research reveals that almost half of Kiwi families say the cost of sending kids back to school at the start of the year is a big or the biggest financial burden they face.1

The research by The Warehouse Group (TW Group) shows that 60% of New Zealand families say the cost to the family budget is the hardest thing about getting kids back to school – an increase of 9% on last year.

TW Group Chief Executive, Mark Powell says not only does the research again reveal the financial implications of equipping children for school, it also shows that parents overwhelmingly want better value and more choice about where they purchase school stationery and uniforms.

Mr Powell says: “With stationery purchases the key issue is choice, where parents should not be forced to buy from one supplier or source.

With uniforms, while school identity is important, the keys issues are the cost of specific school branded items of clothing and the level of customisation, which prevents parents buying generic items from anywhere they choose,” says Mr Powell.

Families in the study reported that they spent an average of $372.67 per child to equip children for school and that as kids progress through the school system, the financial burden of going back to school each year increases.

More than 450 families with at least one school age child participated in the nationwide online survey. An executive summary of the research is as follows:

Even more families this year say “The cost to the family budget” is the hardest thing about getting kids back to school (60% TY v 51% LY)
Over half (51%) of families find back to school a costly time of year; the number of families that say going back to school is  the most costly time of year is rising (14% TY v 10% LY)
Like last year, just 5% of families say going back to school is not a financial burden and it continues to be a big or the biggest financial burden for almost half (47%) of all families (49% LY)
As children progress through the school system, the financial burden of going back to school continues to increase
Compared with last year, families say they are spending a similar amount per child going back to school (average $372.67 TY v $389.21 LY)
Although parents continue to find uniforms more expensive than non-school clothes (61% TY v 58% LY), they are not seeing a corresponding increase in quality - 59% say that school uniforms are about the same, or worse quality as non-school clothes
Most parents think that compulsory school uniforms are a good idea (73%) and views continue to be split for and against a standard NZ uniform (29% ‘for’ and 40% ‘against’ TY v 32% ‘for’ and 42% ‘against’ LY)
Almost all parents (92%) continue to say they want to be able to choose where they buy uniforms and stationery (no change on LY)

Last week TW Group announced it entered into a conditional agreement to acquire specialist school uniform brand, SchoolTex.  Mr Powell says this agreement complements work the Group is doing to help bring value and choice in the education sector. It will allow the business to provide families with greater value and choice for their back to school needs – a key area of concern highlighted by this research.

1. Research on Costs and Impact of Back-To-School Key Results, November 2013. Going back to school continues to be a big or the biggest financial burden for 47% of all families this year v 49% of all families last year.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Budget

It may seem like Oliver to be so bold as to ask the Finance Minister for more gruel – but what the Dickens, Steven Joyce… is this Budget really as good as it gets?

Supposedly, the public was going to receive significant rewards – an election year lolly scramble no less – for the eight years of belt tightening that they’ve endured, and for the rundown of essential public services.

Well, what Budget 2017 delivered instead in Education and in Health were allocations barely sufficient to maintain the current levels of service delivery More>>

Scoop Full Coverage: of Budget Announcements & Reaction
Latest: Scoop Search

 
 

Auditor-General Stands Down For Investigation: Gordon Campbell On (Not) Taking Responsibility

So Martin Matthews, our current Auditor-General wishes he could have detected “earlier” the fraud that occurred on his watch at the Ministry of Transport. Hmmm. But he could have detected it earlier, surely? That’s the point. More>>

ALSO:

NGOs Pleased: Govt To Halt Collection Of Client Data

Brenda Pilott, the chair of ComVoices and national manager of Social Service Providers Aotearoa, congratulates the government on its decision to call a halt to the collection of individual client data until the concerns of not-for-profit service providers have been worked through. More>>

ALSO:

Gosh: Blasphemy Law Repeal Struck Down

Chris Hipkins, the MP who tabled a Supplementary Order Paper to add our Blasphemy Law to the Statutes Repeal Bill, said this was a "sad day for freedom of speech, tolerance, and leadership". More>>

ALSO:

Gordon Campbell: On The Navy’s Dealings With Fat Leonard, And Twin Peaks

At an official level, our “she’ll be right” attitude routinely spills over into a keen resentment of anyone who suggests the outcomes may be less than satisfactory… The Navy has now gone one step beyond. It won’t even ask itself whether it did a good job. More>>

ALSO:

NZDF: Fifth Rotation Of Troops Heads To Iraq

The fifth rotation of New Zealand Defence Force troops left today for a six-month mission training Iraqi soldiers. More>>

ALSO:

Gordon Campbell: On The Demonising Of Iran

Will New Zealand still be willing to pursue its recent trade overtures to Iran, now that US President Donald Trump has used his speech in Riyadh to single out Iran as the main source of terrorism and instability in the Middle East? More>>

ALSO:

 
 
 
 

Opening The Election Supporters

 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages

Opening the Election