Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


New Look Logo For Auckland Kindergartens

New Look Logo For Auckland Kindergartens


The Auckland Kindergarten Association’s 107 kindergartens are getting a new look logo.

The change is in response to research that revealed only half of surveyed parents knew what modern Auckland kindergartens offer.

The new logo represents a star – with ‘igniting minds’ as the new tagline. This projects the cohesive presence of the association and captures the magic of kindergarten.

Kindergarten Association CEO Tanya Harvey said today (24 January) that each kindergartens would retain their individuality, but there would be greater focus on informing families that their neighbourhood kindergarten was backed by a large, trusted organisation that had been educating children since 1908.

While many Aucklanders were unaware of kindergarten options available, once they became aware they were much more likely to choose kindergarten than any other ECE service, Ms Harvey said.

Many did not know, for example, that the traditional kindergarten half-day session was just one of three options - with ‘school days’ (eg. 9am to 3pm) available in many kindergartens, and all-day care available at four ‘KiNZ’ early learning centres that also operate in kindergarten philosophy of learning through play.

The new choices grew, said Ms Harvey, from an understanding that 21st were struggling to find time for both work and family, and that different families needed different kinds of early childhood education to make their lives easier.

Ms Harvey said all forms of kindergarten offered children ‘a taste of the traditional free-spirited Kiwi childhood we used to enjoy’ - but in a safe environment and guided by qualified teachers.

‘The chance to play, explore and run around outside ‘Kindergarten-style’ was therefore increasingly important.’

Unlike most other forms of childcare, kindergartens were deeply embedded in their individual communities and were both a second home for children and gathering places that brought families together, Ms Harvey said.

With 107 kindergartens and four all-day ‘KiNZ’ early learning centres most Auckland parents had a centre either in their neighbourhood, on the way to work or near their work place.

Please read and refer to the letter from (AKA CEO)-Tanya Harvey (below)


AKA CEO - Tanya Harvey’s Letter to the Parents/ Whānau and AKA Community

Every day I Realise how privileged I am to lead an organisation of wonderful dedicated and professional people whose work has such a profound effect on the development of young children. An authentic kindergarten experience is truly a wonderful gift for any child.

We recently conducted extensive research of our brand from which emerged two things – we need to project a more cohesive presence, and our image needs to capture the magic of kindergarten.

So it is with pride that I share with you a new look and feel for AKA’s brand.

A new logo, supported by imaginative imagery, celebrates the energy and creativity we bring to early childhood education. It also gives us a compelling visual platform to express our uniqueness and networked cohesion as a professional teaching organisation. I trust you’ll be as excited about this as we are.

ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Werewolf: John Pilger, And Making War On China

In July, the New Zealand Defence Force is scheduled to join the latest round of Talisman Sabre, a huge training exercise that Australia carries out biennially in conjunction with all four arms of the US military.

Last time around in 2015, New Zealand contributed 650 personnel, 45 vehicles and two of our $NZ771 million dollar fleet of NH90 helicopters to this regional war game.

What’s weird is that Talisman Sabre is actually a rehearsal for an assault on China and its ability to defend itself. More>>

ALSO:

 
 

Urban Planning Report: Momentum Grows To Replace The RMA

A major new report from the Productivity Commission lays the foundation for action on the growing political consensus that the Resource Management Act and associated laws are failing both cities and the natural environment and need a complete rewrite. More>>

ALSO:

Vaping: Quitline Supports Decision To Legalise Nicotine E-Cigarettes

Today Associate Minister of Health, Hon Nicky Wagner has announced that Government are taking the proactive step of legalising nicotine e-cigarettes, a move which Quitline is pleased to hear and support wholeheartedly. More>>

ALSO:

Gordon Campbell: On The Labour/Greens Deal (And The NZDF)

If Labour and the Greens were hoping their Budget Responsibility Rules (BRR) agreement would foster an unlikely alliance then hey… mission accomplished! Because it isn’t every day that Sue Bradford, the CTU and Matthew Hooton speak with one voice, as happened yesterday. More>>

ALSO:

Until After The Election: Extension Of Report-Back Date For Havelock North Inquiry

Attorney-General Christopher Finlayson announced today that the report-back date for the independent Inquiry into Havelock North Drinking-Water has been extended at the request of the Inquiry’s Panel. More>>

ALSO:

Little Heading For Court: Apology Over Donation/Hotel Contract Claims Not Accepted

Today I want to publicly apologise unreservedly to Mr Hagaman for any hurt, embarrassment or adverse reflection on his reputation which may have resulted from my various media statements. I have offered that apology to the Hagamans. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news