Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


New Look Logo For Auckland Kindergartens

New Look Logo For Auckland Kindergartens

The Auckland Kindergarten Association’s 107 kindergartens are getting a new look logo.

The change is in response to research that revealed only half of surveyed parents knew what modern Auckland kindergartens offer.

The new logo represents a star – with ‘igniting minds’ as the new tagline. This projects the cohesive presence of the association and captures the magic of kindergarten.

Kindergarten Association CEO Tanya Harvey said today (24 January) that each kindergartens would retain their individuality, but there would be greater focus on informing families that their neighbourhood kindergarten was backed by a large, trusted organisation that had been educating children since 1908.

While many Aucklanders were unaware of kindergarten options available, once they became aware they were much more likely to choose kindergarten than any other ECE service, Ms Harvey said.

Many did not know, for example, that the traditional kindergarten half-day session was just one of three options - with ‘school days’ (eg. 9am to 3pm) available in many kindergartens, and all-day care available at four ‘KiNZ’ early learning centres that also operate in kindergarten philosophy of learning through play.

The new choices grew, said Ms Harvey, from an understanding that 21st were struggling to find time for both work and family, and that different families needed different kinds of early childhood education to make their lives easier.

Ms Harvey said all forms of kindergarten offered children ‘a taste of the traditional free-spirited Kiwi childhood we used to enjoy’ - but in a safe environment and guided by qualified teachers.

‘The chance to play, explore and run around outside ‘Kindergarten-style’ was therefore increasingly important.’

Unlike most other forms of childcare, kindergartens were deeply embedded in their individual communities and were both a second home for children and gathering places that brought families together, Ms Harvey said.

With 107 kindergartens and four all-day ‘KiNZ’ early learning centres most Auckland parents had a centre either in their neighbourhood, on the way to work or near their work place.

Please read and refer to the letter from (AKA CEO)-Tanya Harvey (below)

AKA CEO - Tanya Harvey’s Letter to the Parents/ Whānau and AKA Community

Every day I Realise how privileged I am to lead an organisation of wonderful dedicated and professional people whose work has such a profound effect on the development of young children. An authentic kindergarten experience is truly a wonderful gift for any child.

We recently conducted extensive research of our brand from which emerged two things – we need to project a more cohesive presence, and our image needs to capture the magic of kindergarten.

So it is with pride that I share with you a new look and feel for AKA’s brand.

A new logo, supported by imaginative imagery, celebrates the energy and creativity we bring to early childhood education. It also gives us a compelling visual platform to express our uniqueness and networked cohesion as a professional teaching organisation. I trust you’ll be as excited about this as we are.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines



Labour: Little Announces New Shadow Cabinet

“Labour had an impressive intake of fresh faces after last year’s election and newest MPs have now had a year to show what they’re made of. This reshuffle rewards hard work and continues my drive to renew our Caucus line up." More>>


Because Reasons: Someone Reckons David Seymour Is Politician Of The Year

Trans Tasman's 11th annual Roll Call has thrown a curve ball this year, ignoring the likes of John Key, Bill English, and Winston Peters to pick its politician of the year from the ranks of the new generation. More>>


Whaling: NZ Deeply Disappointed By Japan's Decision

“New Zealand is strongly opposed to whaling in the Southern Ocean. We call on Japan to take heed of the 2014 International Court of Justice decision and international scientific advice concerning their whaling activities.” More>>


Relevant Consents Gained: Government Unveils RMA Reform Package

The government has formally hauled down the flag on its attempts to alter the balance of environmental and economic priorities in the Resource Management Act, unveiling a 180-page Resource Legislation Amendment Bill containing reforms that have been largely endorsed by most political parties. More>>


Closing Schools And Such: Interim Redcliffs Decision Announced

“While the school’s board has argued that circumstances that could give rise to potential disruption are extremely unlikely, advice from technical experts has shown these concerns cannot be ruled out." More>>


Jane Kelsey: High Court Can’t Make Groser Provide TPPA Information Faster

‘This week we went back to court to challenge Trade Minister Groser’s stalling tactics over the release of information on the Trans-Pacific Partnership Agreement negotiations, following a High Court order that he reconsider the Official Information Act request I made last January’, said University of Auckland law professor Jane Kelsey, first applicant in the case. More>>

Werewolf 58: No Climate For Change

The last time the global community tried to take collective action on climate change the world’s leaders finally came to agree that every not-too-onerous effort should be made to hold global warming to 2°C above the pre-industrial average. At Paris, all 150 participant countries nations will have put forward their pledges... On the information available, New Zealand's is the second weakest contribution of any nation in the developed world. More>>


Lambton Quay Shutdown: Object Was Made To Look Like Bomb

Police cordoned off part of Lambton Quay Wednesday afternoon, saying that a suspicious package had been found. Buildings were evacuated and buses were detoured. The army’s explosive ordnance disposal unit was brought to the Quay. More>>


Public Sector Still Shrinking: Record Low Number Of 'Backroom Bureaucrats'

Ongoing restraint in the public sector and a focus on better frontline services has seen a further reduction in the number of core Government employees, State Services Minister Paula Bennett says. More>>


Get More From Scoop



More RSS  RSS News AlertsNews Alerts
Search Scoop  
Powered by Vodafone
NZ independent news