Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


New Look Logo For Auckland Kindergartens

New Look Logo For Auckland Kindergartens


The Auckland Kindergarten Association’s 107 kindergartens are getting a new look logo.

The change is in response to research that revealed only half of surveyed parents knew what modern Auckland kindergartens offer.

The new logo represents a star – with ‘igniting minds’ as the new tagline. This projects the cohesive presence of the association and captures the magic of kindergarten.

Kindergarten Association CEO Tanya Harvey said today (24 January) that each kindergartens would retain their individuality, but there would be greater focus on informing families that their neighbourhood kindergarten was backed by a large, trusted organisation that had been educating children since 1908.

While many Aucklanders were unaware of kindergarten options available, once they became aware they were much more likely to choose kindergarten than any other ECE service, Ms Harvey said.

Many did not know, for example, that the traditional kindergarten half-day session was just one of three options - with ‘school days’ (eg. 9am to 3pm) available in many kindergartens, and all-day care available at four ‘KiNZ’ early learning centres that also operate in kindergarten philosophy of learning through play.

The new choices grew, said Ms Harvey, from an understanding that 21st were struggling to find time for both work and family, and that different families needed different kinds of early childhood education to make their lives easier.

Ms Harvey said all forms of kindergarten offered children ‘a taste of the traditional free-spirited Kiwi childhood we used to enjoy’ - but in a safe environment and guided by qualified teachers.

‘The chance to play, explore and run around outside ‘Kindergarten-style’ was therefore increasingly important.’

Unlike most other forms of childcare, kindergartens were deeply embedded in their individual communities and were both a second home for children and gathering places that brought families together, Ms Harvey said.

With 107 kindergartens and four all-day ‘KiNZ’ early learning centres most Auckland parents had a centre either in their neighbourhood, on the way to work or near their work place.

Please read and refer to the letter from (AKA CEO)-Tanya Harvey (below)


AKA CEO - Tanya Harvey’s Letter to the Parents/ Whānau and AKA Community

Every day I Realise how privileged I am to lead an organisation of wonderful dedicated and professional people whose work has such a profound effect on the development of young children. An authentic kindergarten experience is truly a wonderful gift for any child.

We recently conducted extensive research of our brand from which emerged two things – we need to project a more cohesive presence, and our image needs to capture the magic of kindergarten.

So it is with pride that I share with you a new look and feel for AKA’s brand.

A new logo, supported by imaginative imagery, celebrates the energy and creativity we bring to early childhood education. It also gives us a compelling visual platform to express our uniqueness and networked cohesion as a professional teaching organisation. I trust you’ll be as excited about this as we are.

ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Parliament Today:

The Kids: OECD Report Shows Huge Impact Of Poverty On Education

A new report from the OECD has again highlighted the negative effects of poverty, showing that disadvantaged children in New Zealand are more than six times more likely to underachieve in maths than children from wealthier homes. More>>

ALSO:

Pacific: NZ Pledges $500,000 To Help Address Zika

“With the Zika virus now confirmed in a number of Pacific countries, New Zealand is committed to helping limit the impact and spread of the virus in the region,” says Mr McCully. “New Zealand will provide $250,000 as a contribution to the WHO to implement the Pacific Zika Action Plan, and a further $250,000 to enable countries in the region to respond rapidly if required." More>>

ALSO:

Labour: Police Commissioner 'Doesn’t Get Force Needs'

The Police Commissioner has let down the public and his own force by insisting the police have what they need despite it taking a year to solve a burglary and overwhelming number of officers saying they are under-resourced, says Labour’s Police spokesman Stuart Nash. More>>

ALSO:

Gordon Campbell: On The US Pressure To Expand Our Role In Iraq

Foreign news services are being more forthcoming about what the “next 12 months” will entail – essentially, the defence ministers will be under US pressure to increase their “training” role preparatory to an assault on the city of Mosul in northern Iraq. More>>

ALSO:

Parliament Restarts: Prime Minister’s Statement

Our policy agenda and legislative programme will reflect the Government’s four priorities: • to responsibly manage the Government’s finances • to build a more competitive and productive economy • to deliver better public services to New Zealanders, an • to support the rebuilding of Christchurch. More>>

ALSO:

NZEI Survey Report: Special Needs Students Missing Out

The survey revealed that around 16 percent of students were on schools’ special needs registers, but nearly 90 percent of schools’ special needs coordinators did not believe there was adequate support for students and their learning... More>>

ALSO:

Interim Report: Waitangi Tribunal On Ture Whenua Legislation

Labour on Proposed changes to Maori land rules: “To have Treaty Negotiations Minister Chris Finlayson dismiss findings as ‘bizarre’ is totally disingenuous and disrespectful. What’s bizarre is Maori Development Minister Te Ururoa Flavell stubbornly pushing through this Bill before the Waitangi Tribunal has even completed its report..." More>>

ALSO:

Spy Update: Appointment Of GCSB Acting Director

GCSB Chief Legal Advisor Lisa Fong will become the Acting Director of the Government Communications Security Bureau (GCSB) from 15 February 2016, Minister Responsible for the GCSB Christopher Finlayson announced today. More>>

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news