Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Size diversity campaign tells stores what they’re missing

Sunday 2 February 2014


Campaign for size diversity lets stores know what they’re missing out on

Wellington, New Zealand

A campaign has been launched in Wellington aimed at giving disappointed shoppers an outlet for their frustration.

The Clothes Calling Card is designed to let clothing stores know how much money they’re missing out on by not stocking a certain size. Would-be customers can personalise the cards and give them to a salesperson, send it to the store's social media account, or leave in the shop.

The cards read:
Please let me give you money
If you had things in size ____,
I would have spent $____.”

This shop wouldn’t take my money
If they had things in size ____,
I would have spent $____.”

Freya Dean, who conceived of the Clothes Card, says there’s no need to be rude about addressing this market failure. "Our interests in purchasing lovely clothing are perfectly in line with companies’ interests in making money by selling lovely clothing. It’s just a matter of passing on information to people who make decisions about what sizes and shapes to design and order stock for."

The initiative was founded by Freya Dean, Nicole Skews, Merrin Macleod and Ally Garrett after they shared frustrations on Twitter at not being able to buy clothes they loved because of the narrow ‘mainstream’ size runs.

“The response from a range of people on Twitter has been overwhelmingly positive. Lots of people love clothes and fashion, but feel the industry has decided their bodies aren't right for certain clothes. It leaves people who don’t fit mainstream sizes without many options” says co-founder Ms Skews.

While the campaign is primarily finding audience with plus sized women, the cards are designed to be used by anyone.

“We’ve had smaller women talk about how embarrassing it is to have to buy clothes from children's stores, and people wanting to use the cards for shoes and bras. The campaign is for anyone who feels excluded because of their size.” Says Ms Skews.

The cards are available for free download at www.clothescallingcard.com and can be used digitally or purchased in packs of 5 or 10.

While the campaign is starting with Wellington shoppers, the online nature of the campaign and free downloads of the cards means anyone can get involved.

Click for big version.

Card 1

Click for big version.

Card 2


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines



Australia Deportations: English Relaxed On Immigration Centre Conditions

Labour's Annette King: “There have been numerous reports from inside these detention centres on just how bad conditions are... If they were being held in any other foreign jail, I imagine Mr English would be somewhat concerned. More>>


Schools: Achievement-Based Funding Would Be A Disaster

The Education Minister’s speech to the PPTA Conference raising the spectre of achievement data driving a new funding system would be disastrous, says NZEI Te Riu Roa. More>>

  • Video Out-Link - PPTA Annual Conference 2015 on Livestream (Q+A dicussion suggests funding would be directed to less successful schools.)

  • ALSO:

    ECE Report:

    Key In NY: Prime Minister Addresses United Nations

    Prime Minister John Key has addressed the United Nations General Assembly in New York, focusing on a call for action in Syria and on other conflicts, reform of the veto process and on the UN’s Sustainable Development Goals. More>>.


    Gordon Campbell: On The Lack Of Accountability Over Philip Smith

    In New Zealand, accountability is an exotic creature rarely glimpsed at ministerial level, or among senior management. The flight to Rio by the paedophile /murderer Philip John Smith/Traynor is no exception. More>>


    More On Corrections

    Gordon Campbell: On Putin’s Diplomatic Coup Over Syria

    There’s a simple historical precedent for what is occurring in Syria. During WWII, the Allies joined forces with a known butcher and tyrant – Joseph Stalin of the Soviet Union – in order to defeat a greater evil, Nazi Germany… More>>


    Key 'Didn't Know': Brownlee Seeks Pandas In China

    While Defence Minister Gerry Brownlee is in China pushing a taxpayer funded deal to bring two pandas to New Zealand, the country’s military look set to be hit with a pay freeze, Opposition Leader Andrew Little says. More>>


    Scoop Business: GCSB Willing To Extend Cyber-Attack Programme To Local ISPs

    The Government Communications Security Bureau’s ‘Cortex’ cyber-security programme has been successful in helping identify and mitigate a series of cyber attacks since its introduction and an extension to cover local internet service providers is still on the cards... More>>


    Get More From Scoop



    Search Scoop  
    Powered by Vodafone
    NZ independent news