Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Size diversity campaign tells stores what they’re missing

Sunday 2 February 2014

FOR IMMEDIATE RELEASE

Campaign for size diversity lets stores know what they’re missing out on

Wellington, New Zealand

A campaign has been launched in Wellington aimed at giving disappointed shoppers an outlet for their frustration.

The Clothes Calling Card is designed to let clothing stores know how much money they’re missing out on by not stocking a certain size. Would-be customers can personalise the cards and give them to a salesperson, send it to the store's social media account, or leave in the shop.

The cards read:
Please let me give you money
If you had things in size ____,
I would have spent $____.”

This shop wouldn’t take my money
If they had things in size ____,
I would have spent $____.”

Freya Dean, who conceived of the Clothes Card, says there’s no need to be rude about addressing this market failure. "Our interests in purchasing lovely clothing are perfectly in line with companies’ interests in making money by selling lovely clothing. It’s just a matter of passing on information to people who make decisions about what sizes and shapes to design and order stock for."

The initiative was founded by Freya Dean, Nicole Skews, Merrin Macleod and Ally Garrett after they shared frustrations on Twitter at not being able to buy clothes they loved because of the narrow ‘mainstream’ size runs.

“The response from a range of people on Twitter has been overwhelmingly positive. Lots of people love clothes and fashion, but feel the industry has decided their bodies aren't right for certain clothes. It leaves people who don’t fit mainstream sizes without many options” says co-founder Ms Skews.

While the campaign is primarily finding audience with plus sized women, the cards are designed to be used by anyone.

“We’ve had smaller women talk about how embarrassing it is to have to buy clothes from children's stores, and people wanting to use the cards for shoes and bras. The campaign is for anyone who feels excluded because of their size.” Says Ms Skews.

The cards are available for free download at www.clothescallingcard.com and can be used digitally or purchased in packs of 5 or 10.

While the campaign is starting with Wellington shoppers, the online nature of the campaign and free downloads of the cards means anyone can get involved.


Click for big version.

Card 1


Click for big version.

Card 2

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Mt Albert Aftermath

Personality politics – Jacinda is great! Jacinda is not so great! – have dominated the coverage of the Labour Party’s fortunes this week...

Still, this is a relatively new and welcome problem for the centre-left. Labour has seemed so bereft of crossover talent for so long that it seems almost embarrassed by this latest development. More>>

 

State Sector: Government To Apply Pay Equity Principles

Legal changes are not yet in effect but the State Services Commission, on behalf of the government, and the Council of Trade Unions on behalf of unions, have agreed to apply the principles to current pay equity claims. More>>

ALSO:

Throwing Stoners: English Blames Failed Drug Tests For Unemployment

Bill English’s diversionary tactic of condemning of a generation of Kiwi workers as a bunch of drug-takers cannot hide his government’s failure to create opportunities for decent work, says Labour’s Employment spokesperson Grant Robertson. More>>

ALSO:

Conservation: Central Govt Takes Over 1080 Regulation

“This new approach standardises the rules for using such poisons rather than the current system of different rules in different regions. This change will reduce costs and delays for operators, ensure consistent conditions throughout the country, reduce mistakes from misunderstanding rule differences and allow best practice approaches to be used." More>>

ALSO:

Election Entertainments: ACT Has Prison Plan, Greens Have Water Bill

Green Party launches Member’s Bill to protect our freshwater The Green Party has today launched a member’s bill that will keep water from underground sources, called aquifers, safe from pollution and contamination. More>>

ALSO:

2040 Target And Lower Standards: “Swimmable” Rivers Five Times More Likely To Make You Sick

Forest & Bird has condemned the government’s new water quality standards, warning New Zealanders that they lock in current levels of water pollution and allow for a 5-fold increase in the chance of getting sick from swimming in a river. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news