Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Size diversity campaign tells stores what they’re missing

Sunday 2 February 2014

FOR IMMEDIATE RELEASE

Campaign for size diversity lets stores know what they’re missing out on

Wellington, New Zealand

A campaign has been launched in Wellington aimed at giving disappointed shoppers an outlet for their frustration.

The Clothes Calling Card is designed to let clothing stores know how much money they’re missing out on by not stocking a certain size. Would-be customers can personalise the cards and give them to a salesperson, send it to the store's social media account, or leave in the shop.

The cards read:
Please let me give you money
If you had things in size ____,
I would have spent $____.”

This shop wouldn’t take my money
If they had things in size ____,
I would have spent $____.”

Freya Dean, who conceived of the Clothes Card, says there’s no need to be rude about addressing this market failure. "Our interests in purchasing lovely clothing are perfectly in line with companies’ interests in making money by selling lovely clothing. It’s just a matter of passing on information to people who make decisions about what sizes and shapes to design and order stock for."

The initiative was founded by Freya Dean, Nicole Skews, Merrin Macleod and Ally Garrett after they shared frustrations on Twitter at not being able to buy clothes they loved because of the narrow ‘mainstream’ size runs.

“The response from a range of people on Twitter has been overwhelmingly positive. Lots of people love clothes and fashion, but feel the industry has decided their bodies aren't right for certain clothes. It leaves people who don’t fit mainstream sizes without many options” says co-founder Ms Skews.

While the campaign is primarily finding audience with plus sized women, the cards are designed to be used by anyone.

“We’ve had smaller women talk about how embarrassing it is to have to buy clothes from children's stores, and people wanting to use the cards for shoes and bras. The campaign is for anyone who feels excluded because of their size.” Says Ms Skews.

The cards are available for free download at www.clothescallingcard.com and can be used digitally or purchased in packs of 5 or 10.

While the campaign is starting with Wellington shoppers, the online nature of the campaign and free downloads of the cards means anyone can get involved.


Click for big version.

Card 1


Click for big version.

Card 2

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Greens: Russel Norman To Stand Down As Co-Leader

Green Party Co-leader Dr Russel Norman has announced today that he will stand down as leader at the party’s Annual General Meeting in May. Dr Norman will remain as Co-leader and retain his finance and climate change portfolios until the AGM.

“After nearly a decade as Co-leader, now is a good time to find a new challenge for myself, and to spend more time with my family” said Dr Norman.

“This is my ninth year as Co-leader and I think it’s time for a change. Now is a good time for new leadership for the Party. My replacement will start from a strengthened base and will have a full parliamentary term to establish himself in the role and take the Greens into government in 2017." More>>

 

Gordon Campbell: On The Eleanor Catton Rumpus

If anyone was in doubt about the accuracy of the comments made in India by Eleanor Catton, the reaction from some quarters here at home has gone a long way to proving her point… More>>

ALSO:

More Rent Assistance, Less State-Owned Housing: John Key Speech - Next Steps In Social Housing

"We are going to ensure that more people get into social housing over the next three years, whether that is run by Housing New Zealand or a community provider. The social housing budget provides for around 62,000 income-related rent subsidies a year. We are committed to increasing that to around 65,000 subsidies by 2017/18, which will cost an extra $40 million a year." More>>

ALSO:

The Future Of Work: Andrew Little - State Of The Nation 2015

In 2005 when I led the EPMU we worked together with Air New Zealand to find a way to keep engineering jobs that were heading overseas. A lot of these workers were people I’d known for years and they were facing not just losing their jobs but not being able to find the kind of work they do without going overseas. A lot of people were facing personal and financial upheaval.... More>>

ALSO:

Gordon Campbell: On The Sabin Case, The Pressures On Greece And (Songs About) Coyotes

Mike Sabin is a National MP, and the current chairman of Parliament’s law and order committee. Yet reportedly, he is being investigated by the Police over an assault complaint... However, the PM will not comment on any aspect of the story. More>>

ALSO:

Houses, ISIS, King (& Catton): PM Post-Cabinet Press Conference

The Prime Minister met with reporters to discuss: • Social housing, the Auckland housing market • The prospect of joining international forces to combat ISIS • David Bain’s compensation • The lowering of the flag for the King of Saudi Arabia's death ... More>>

ALSO:

Gordon Campbell: On Tomorrow’s Speeches By John Key And Andrew Little

The Key government has already kicked off the political year on a stridently ideological note, with Environment Minister Nick Smith choosing to lay all manner of sins at the door of the RMA. Tomorrow, the government will wheeling out its best salesman – Prime Minister John Key – to sell its plans for state housing… . More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news