Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Destination Queenstown keeps it fresh

Queenstown, New Zealand (04 February 2014) - Destination Queenstown (DQ) has undergone a refresh and major template upgrade to its website, www.queenstownNZ.co.nz, building on the huge success of the site which achieved over 1 million annual visits in 2013. Built in 2011 the website has consistently performed strongly in terms of site visits and engagement. The goal of the upgrade was to retain the key successes of the site while modernising it, creating a more impactful homepage and showcasing Queenstown’s four seasons equally.

Destination Queenstown CEO, Graham Budd says the modernised website design creates a world-class Queenstown portal to inform, inspire and motivate potential visitors by conveying clear and compelling reasons to visit Queenstown at all times of the year.

“One of the challenges of the project was that the site was already performing very well, but web design trends have moved on since 2011 and we need to maintain our momentum and ensure we remain leaders in our field of destination marketing,” said Mr Budd.

On a technical level the refreshed site aligns with current trends such as full width images and a more flat design style –to grab attention and guide the users eye – plus the introduction of solid blocks of colour and removal of shadows and gradients. The site better caters for tablet visitors and people searching for information on the go and the upgrade is in line with DQ’s second generation mobile sitem.queenstownNZ.co.nz launched in July last year.

While changes to content have been minimal, new templates for the trade, media and C&I zones have been introduced to differentiate them from the main consumer site. For DQ member listings, the management process has remained the same, and the new design continues to help visitors get to those listings in as few clicks as possible.

“The result of this website refresh is a site with clear and concise information in a user friendly format that showcases Queenstown’s unique scenery, diversity of experiences and four distinct seasons,” said Mr Budd.

Led by DQ’s online and insights executive Charlie Curel, the refresh was designed by Queenstown-based Feast Creative and built by Christchurch web company Cabbage Tree Creative.

For more information about Queenstown visit www.queenstownNZ.co.nz.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines



1080 Threat: Police Arrest 60 Year Old Auckland Man

New Zealand Police have arrested a 60-year-old Auckland businessman in relation to the criminal blackmail threat to poison infant formula with 1080, made public in March this year. More>>


Canterbury Transition Bill First Reading: Government Hiding From ECan Submissions

The Government has radically reduced the amount of time for public submissions on their controversial ECan bill, says Labour’s Environment spokesperson Megan Woods... “Their shortened timeline could mean that instead of the usual six weeks, Cantabrians get just one week to submit their views on the bill." More>>


Gordon Campbell: On Our Apparent Inability To Stand Up To Australia

Alas, and only days before the first meeting between our Prime Minister John Key and the new Australian leader Malcolm Turnbull, this country is showing no sign of standing up for itself. Quite the reverse. We seem to be rolling over, and making gestures of appeasement. More>>


Health Not-So-Many Benefits: Auditor-General On Scrapped Cost-Saving Plan

The Auditor-General decided to look into the costs and benefits of HBL’s work in the health sector and, where possible, identify lessons... We found that several factors contributed to the difficulties that befell HBL and, in particular, the Finance, Procurement and Supply Chain (FPSC) programme. More>>


Wikileaks: TPP Intellectual Property Rights Chapter Released

“If TPP is ratified, people in the Pacific-Rim countries would have to live by the rules in this leaked text,” said Peter Maybarduk, Public Citizen’s Global Access to Medicines Program Director. “The new monopoly rights for big pharmaceutical firms would compromise access to medicines in TPP countries. The TPP would cost lives.” More>>


Redundancies: 120 Laws To Be Repealed

The Statutes Repeal Bill will remove 120 pieces of superfluous legislation, and parts of eight other acts. It is being consulted on before it is introduced to Parliament. “The proposed Bill would reduce the total number of public Acts in force by more than 10%,” Mr Joyce says. More>>


Gordon Campbell: On John Key’s Trip To Iraq

In the embedded press coverage on this trip, the absence so far of any evaluation of the wider context of what New Zealand thinks it is doing at Camp Taji has been striking. More>>


Labour: Parata Puts Brakes On Charter School Appraisal

“When the Ministry of Education recommended they compare the achievements of children at charter schools to those of their counterparts at state schools, the documents show Hekia Parata specifically prohibited them from doing so." More>>


Bad Day For Universities: Gun, Bomb Threats On Three Campuses

Dunedin Police are continuing their investigation into the threat made against the University of Otago. Staff are following a number of lines of inquiry, and police are working to verify the authenticity and source of the post. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news