Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Destination Queenstown keeps it fresh

Queenstown, New Zealand (04 February 2014) - Destination Queenstown (DQ) has undergone a refresh and major template upgrade to its website, www.queenstownNZ.co.nz, building on the huge success of the site which achieved over 1 million annual visits in 2013. Built in 2011 the website has consistently performed strongly in terms of site visits and engagement. The goal of the upgrade was to retain the key successes of the site while modernising it, creating a more impactful homepage and showcasing Queenstown’s four seasons equally.

Destination Queenstown CEO, Graham Budd says the modernised website design creates a world-class Queenstown portal to inform, inspire and motivate potential visitors by conveying clear and compelling reasons to visit Queenstown at all times of the year.

“One of the challenges of the project was that the site was already performing very well, but web design trends have moved on since 2011 and we need to maintain our momentum and ensure we remain leaders in our field of destination marketing,” said Mr Budd.

On a technical level the refreshed site aligns with current trends such as full width images and a more flat design style –to grab attention and guide the users eye – plus the introduction of solid blocks of colour and removal of shadows and gradients. The site better caters for tablet visitors and people searching for information on the go and the upgrade is in line with DQ’s second generation mobile sitem.queenstownNZ.co.nz launched in July last year.

While changes to content have been minimal, new templates for the trade, media and C&I zones have been introduced to differentiate them from the main consumer site. For DQ member listings, the management process has remained the same, and the new design continues to help visitors get to those listings in as few clicks as possible.

“The result of this website refresh is a site with clear and concise information in a user friendly format that showcases Queenstown’s unique scenery, diversity of experiences and four distinct seasons,” said Mr Budd.

Led by DQ’s online and insights executive Charlie Curel, the refresh was designed by Queenstown-based Feast Creative and built by Christchurch web company Cabbage Tree Creative.

For more information about Queenstown visit www.queenstownNZ.co.nz.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Greens: Russel Norman To Stand Down As Co-Leader

Green Party Co-leader Dr Russel Norman has announced today that he will stand down as leader at the party’s Annual General Meeting in May. Dr Norman will remain as Co-leader and retain his finance and climate change portfolios until the AGM.

“After nearly a decade as Co-leader, now is a good time to find a new challenge for myself, and to spend more time with my family” said Dr Norman.

“This is my ninth year as Co-leader and I think it’s time for a change. Now is a good time for new leadership for the Party. My replacement will start from a strengthened base and will have a full parliamentary term to establish himself in the role and take the Greens into government in 2017." More>>

 

Gordon Campbell: On The Eleanor Catton Rumpus

If anyone was in doubt about the accuracy of the comments made in India by Eleanor Catton, the reaction from some quarters here at home has gone a long way to proving her point… More>>

ALSO:

More Rent Assistance, Less State-Owned Housing: John Key Speech - Next Steps In Social Housing

"We are going to ensure that more people get into social housing over the next three years, whether that is run by Housing New Zealand or a community provider. The social housing budget provides for around 62,000 income-related rent subsidies a year. We are committed to increasing that to around 65,000 subsidies by 2017/18, which will cost an extra $40 million a year." More>>

ALSO:

The Future Of Work: Andrew Little - State Of The Nation 2015

In 2005 when I led the EPMU we worked together with Air New Zealand to find a way to keep engineering jobs that were heading overseas. A lot of these workers were people I’d known for years and they were facing not just losing their jobs but not being able to find the kind of work they do without going overseas. A lot of people were facing personal and financial upheaval.... More>>

ALSO:

Gordon Campbell: On The Sabin Case, The Pressures On Greece And (Songs About) Coyotes

Mike Sabin is a National MP, and the current chairman of Parliament’s law and order committee. Yet reportedly, he is being investigated by the Police over an assault complaint... However, the PM will not comment on any aspect of the story. More>>

ALSO:

Houses, ISIS, King (& Catton): PM Post-Cabinet Press Conference

The Prime Minister met with reporters to discuss: • Social housing, the Auckland housing market • The prospect of joining international forces to combat ISIS • David Bain’s compensation • The lowering of the flag for the King of Saudi Arabia's death ... More>>

ALSO:

Gordon Campbell: On Tomorrow’s Speeches By John Key And Andrew Little

The Key government has already kicked off the political year on a stridently ideological note, with Environment Minister Nick Smith choosing to lay all manner of sins at the door of the RMA. Tomorrow, the government will wheeling out its best salesman – Prime Minister John Key – to sell its plans for state housing… . More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news