Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Destination Queenstown keeps it fresh

Queenstown, New Zealand (04 February 2014) - Destination Queenstown (DQ) has undergone a refresh and major template upgrade to its website, www.queenstownNZ.co.nz, building on the huge success of the site which achieved over 1 million annual visits in 2013. Built in 2011 the website has consistently performed strongly in terms of site visits and engagement. The goal of the upgrade was to retain the key successes of the site while modernising it, creating a more impactful homepage and showcasing Queenstown’s four seasons equally.

Destination Queenstown CEO, Graham Budd says the modernised website design creates a world-class Queenstown portal to inform, inspire and motivate potential visitors by conveying clear and compelling reasons to visit Queenstown at all times of the year.

“One of the challenges of the project was that the site was already performing very well, but web design trends have moved on since 2011 and we need to maintain our momentum and ensure we remain leaders in our field of destination marketing,” said Mr Budd.

On a technical level the refreshed site aligns with current trends such as full width images and a more flat design style –to grab attention and guide the users eye – plus the introduction of solid blocks of colour and removal of shadows and gradients. The site better caters for tablet visitors and people searching for information on the go and the upgrade is in line with DQ’s second generation mobile sitem.queenstownNZ.co.nz launched in July last year.

While changes to content have been minimal, new templates for the trade, media and C&I zones have been introduced to differentiate them from the main consumer site. For DQ member listings, the management process has remained the same, and the new design continues to help visitors get to those listings in as few clicks as possible.

“The result of this website refresh is a site with clear and concise information in a user friendly format that showcases Queenstown’s unique scenery, diversity of experiences and four distinct seasons,” said Mr Budd.

Led by DQ’s online and insights executive Charlie Curel, the refresh was designed by Queenstown-based Feast Creative and built by Christchurch web company Cabbage Tree Creative.

For more information about Queenstown visit www.queenstownNZ.co.nz.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines



Labour: Little Announces New Shadow Cabinet

“Labour had an impressive intake of fresh faces after last year’s election and newest MPs have now had a year to show what they’re made of. This reshuffle rewards hard work and continues my drive to renew our Caucus line up." More>>


Because Reasons: Someone Reckons David Seymour Is Politician Of The Year

Trans Tasman's 11th annual Roll Call has thrown a curve ball this year, ignoring the likes of John Key, Bill English, and Winston Peters to pick its politician of the year from the ranks of the new generation. More>>


Whaling: NZ Deeply Disappointed By Japan's Decision

“New Zealand is strongly opposed to whaling in the Southern Ocean. We call on Japan to take heed of the 2014 International Court of Justice decision and international scientific advice concerning their whaling activities.” More>>


Relevant Consents Gained: Government Unveils RMA Reform Package

The government has formally hauled down the flag on its attempts to alter the balance of environmental and economic priorities in the Resource Management Act, unveiling a 180-page Resource Legislation Amendment Bill containing reforms that have been largely endorsed by most political parties. More>>


Closing Schools And Such: Interim Redcliffs Decision Announced

“While the school’s board has argued that circumstances that could give rise to potential disruption are extremely unlikely, advice from technical experts has shown these concerns cannot be ruled out." More>>


Jane Kelsey: High Court Can’t Make Groser Provide TPPA Information Faster

‘This week we went back to court to challenge Trade Minister Groser’s stalling tactics over the release of information on the Trans-Pacific Partnership Agreement negotiations, following a High Court order that he reconsider the Official Information Act request I made last January’, said University of Auckland law professor Jane Kelsey, first applicant in the case. More>>

Werewolf 58: No Climate For Change

The last time the global community tried to take collective action on climate change the world’s leaders finally came to agree that every not-too-onerous effort should be made to hold global warming to 2°C above the pre-industrial average. At Paris, all 150 participant countries nations will have put forward their pledges... On the information available, New Zealand's is the second weakest contribution of any nation in the developed world. More>>


Lambton Quay Shutdown: Object Was Made To Look Like Bomb

Police cordoned off part of Lambton Quay Wednesday afternoon, saying that a suspicious package had been found. Buildings were evacuated and buses were detoured. The army’s explosive ordnance disposal unit was brought to the Quay. More>>


Public Sector Still Shrinking: Record Low Number Of 'Backroom Bureaucrats'

Ongoing restraint in the public sector and a focus on better frontline services has seen a further reduction in the number of core Government employees, State Services Minister Paula Bennett says. More>>


Get More From Scoop



More RSS  RSS News AlertsNews Alerts
Search Scoop  
Powered by Vodafone
NZ independent news