Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


The Bachelor shows America the romantic side of NZ

New Zealand has been profiled across the US as the ultimate romantic, luxury destination just days ahead of Valentine’s Day thanks to the hit prime-time TV series, The Bachelor.

Last night the Central North Island took centre stage as the setting for romance as episode six of the reality show filmed entirely in New Zealand aired across America on major US network ABC.

Filming took place in October 2013, and was secured through Tourism New Zealand’s (TNZ) International Media Programme (IMP).

The episode reached an initial captive audience of 7.8 million US viewers.

The New Zealand episode of the show, now in its 18th season, saw The Bachelor, Juan Pablo Galavis, and the final eight ladies experience a week of adventure, romance and luxury throughout the region.

Gregg Anderson, TNZ GM Americas and Europe, says that the show’s timing couldn’t be better as the organisation works to continue to leverage the current high awareness of New Zealand following the recent release of the second movie in the Hobbit Trilogy.

“The show provides extensive, high-profile coverage and exposure of New Zealand to excite and motivate our target market to travel here – much greater than we can achieve through campaign activity alone.

“Furthermore, The Bachelor perfectly supports our activity to target visitors looking for a romantic holiday – profiling New Zealand as the perfect location for a romantic getaway, wedding or honeymoon.”

The show was supported by a number of regional tourism organisations Destination Lake Taupo, Destination Rotorua and Hamilton and Waikato Tourism. Many tourism operators also assisted, with contestants taking part in a wide range of activities, including; jet boating, the OGO, Te Puia in Rotorua as well as visiting the picturesque landscape setting of Hobbiton.

The cast and crew also got to experience luxury accommodation staying at Huka Lodge and Hilton Lake Taupo and visiting Poronui Lodge.

“Being able to showcase the premium experiences and product that is available throughout the region is fantastic as we increase our activity to engage with the lucrative premium travel sector,” says Gregg.

Huka Lodge, where the female contestants stayed, were also thrilled with the opportunity.

Louise Smythe, Director of Sales & Marketing for The Huka Retreats says, “Huka Lodge has been welcoming global travellers in search of romance and adventure since 1924, so we embraced the opportunity to work with Tourism New Zealand to promote our property and its beautiful surrounding region to the US market through the vast audience of The Bachelor.”

Host Chris Harrison said he enjoyed returning to New Zealand, after the show previously filmed season 13’s final two episodes in Queenstown and the Bay of Islands in 2009.

“It was great coming back,” he says. “The North Island was spectacular and I got to experience some amazing fly-fishing.”

Juan Pablo Galavis was also mesmerised by the picturesque scenery. “From the moment I arrived in New Zealand I was blown away by how beautiful it was,” says Galavis.

TNZ is now leveraging this latest exposure in the US, with a raft of activity underway across online and social media channels.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Also, Loan Interest: Productivity Commission On Tertiary Education

Key recommendations include better quality control; making it easier for students to transfer between courses; abolishing University Entrance; enabling tertiary institutions to own and control their assets; making it easier for new providers to enter the system; and facilitating more and faster innovation by tertiary education providers... More>>

ALSO:

Higher Payments: Wellington Regional Council Becomes A Living Wage Employer

Councillor Sue Kedgley said she was delighted that the Wellington Regional Council unanimously adopted her motion to become a Living Wage employer, making it the first regional council in New Zealand to do so. More>>

ALSO:

Scoop Images:
Dame Patsy Reddy Sworn In As Governor-General

This morning Dame Patsy Reddy was sworn in as the New Zealand Realm’s 21st Governor-General. The ceremony began with a pōwhiri to welcome Dame Patsy and her husband Sir David Gascoigne to Parliament. More>>

ALSO:

Ruataniwha: DOC, Hawke's Bay Council Developer Take Supreme Court Appeal

The Department of Conservation and Hawke's Bay Regional Investment Company (HBRIC) are appealing to the Supreme Court over a conservation land swap which the Court of Appeal halted. More>>

ALSO:

With NZ's Marama Davidson: Women’s Flotilla Leaves Sicily – Heading For Gaza

Women representing 13 countries spanning five continents began their journey yesterday on Zaytouna-Oliva to the shores of Gaza, which has been under blockade since 2007. On board are a Nobel Peace Laureate, three parliamentarians, a decorated US diplomat, journalists, an Olympic athlete, and a physician. A list of the women with their background can be found here. More>>

Gordon Campbell: On The Key Style Of Crisis Management

At Monday’s post Cabinet press conference Key was in his finest wide- eyed “Problem? What problem?” mode. No, there wasn’t really a problem that top MPI officials had been at odds with each other over the meaning of the fisheries policy and how that policy should be pursued... More>>

ALSO:

Mt Roskill: Greens Will Not Stand In Likely Post-Goff By-Election

“The Green Party’s priority is changing the Government in 2017, and as part of that we’ve decided that we won’t stand a candidate in the probable Mt Roskill by-election... This decision shows the Memorandum of Understanding between Labour and the Green Party is working." More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news