Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


The Bachelor shows America the romantic side of NZ

New Zealand has been profiled across the US as the ultimate romantic, luxury destination just days ahead of Valentine’s Day thanks to the hit prime-time TV series, The Bachelor.

Last night the Central North Island took centre stage as the setting for romance as episode six of the reality show filmed entirely in New Zealand aired across America on major US network ABC.

Filming took place in October 2013, and was secured through Tourism New Zealand’s (TNZ) International Media Programme (IMP).

The episode reached an initial captive audience of 7.8 million US viewers.

The New Zealand episode of the show, now in its 18th season, saw The Bachelor, Juan Pablo Galavis, and the final eight ladies experience a week of adventure, romance and luxury throughout the region.

Gregg Anderson, TNZ GM Americas and Europe, says that the show’s timing couldn’t be better as the organisation works to continue to leverage the current high awareness of New Zealand following the recent release of the second movie in the Hobbit Trilogy.

“The show provides extensive, high-profile coverage and exposure of New Zealand to excite and motivate our target market to travel here – much greater than we can achieve through campaign activity alone.

“Furthermore, The Bachelor perfectly supports our activity to target visitors looking for a romantic holiday – profiling New Zealand as the perfect location for a romantic getaway, wedding or honeymoon.”

The show was supported by a number of regional tourism organisations Destination Lake Taupo, Destination Rotorua and Hamilton and Waikato Tourism. Many tourism operators also assisted, with contestants taking part in a wide range of activities, including; jet boating, the OGO, Te Puia in Rotorua as well as visiting the picturesque landscape setting of Hobbiton.

The cast and crew also got to experience luxury accommodation staying at Huka Lodge and Hilton Lake Taupo and visiting Poronui Lodge.

“Being able to showcase the premium experiences and product that is available throughout the region is fantastic as we increase our activity to engage with the lucrative premium travel sector,” says Gregg.

Huka Lodge, where the female contestants stayed, were also thrilled with the opportunity.

Louise Smythe, Director of Sales & Marketing for The Huka Retreats says, “Huka Lodge has been welcoming global travellers in search of romance and adventure since 1924, so we embraced the opportunity to work with Tourism New Zealand to promote our property and its beautiful surrounding region to the US market through the vast audience of The Bachelor.”

Host Chris Harrison said he enjoyed returning to New Zealand, after the show previously filmed season 13’s final two episodes in Queenstown and the Bay of Islands in 2009.

“It was great coming back,” he says. “The North Island was spectacular and I got to experience some amazing fly-fishing.”

Juan Pablo Galavis was also mesmerised by the picturesque scenery. “From the moment I arrived in New Zealand I was blown away by how beautiful it was,” says Galavis.

TNZ is now leveraging this latest exposure in the US, with a raft of activity underway across online and social media channels.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Mana Māori: Kawenata Unites Kaupapa Māori Parties

The Māori Party and Mana Party have signed a historic agreement today to unite Māori politically.

Māori Party president Tukoroirangi Morgan said the kawenata or agreement was a huge step forward for Māori in the lead up to the general elections.

"Today is an important day for the Māori nation because today is when the country's only two kaupapa Māori political parties unite to work tactically together in the best interests of our people," says Mr Morgan. More>>

ALSO:

.

 
 

Immigration: Short Reprieve For Nine Indian Students

A temporary hold on deportations of nine Indian students is a step in the right direction but the Government urgently needs to implement safeguards to stop further injustices to more international students, the Green Party says. More>>

EARLIER:

Welfare: WINZ Breaching Privacy Laws With WINZ Vetting Rules

E tū, the union for security guards, says WINZ may be breaching privacy laws with its new screening process for people visiting WINZ offices. The vetting requires WINZ security guards to check photo ID and whether visitors to WINZ offices have an appointment.More>>

ALSO:

Turnbull Visit: Leaders’ Talks Cement Trade Relations, Science Agreement

Mr English met with Prime Minister Turnbull in Queenstown today to discuss common approaches to bilateral and international issues, including trade and science and innovation. Mr English also thanked Mr Turnbull for Australia’s offer of support for those fighting the fires on the Port Hills in Christchurch. More>>

ALSO:

Youth Guarantee: Upskilling Fund Used For Retraining

News that one in five of the people enrolling in Youth Guarantee already hold qualifications at the level they’re enrolling in highlights the failure of the scheme to reach the disengaged young people it was set up to assist, says Labour’s Education spokesperson Chris Hipkins. More>>

ALSO:

Port Hills Fire: Midday Update, Monday 20 February

• 9 homes destroyed
• 2 homes with partial damage. Damage includes things like cracked windows, heat damage.
• 3 properties with damage to other external structures e.g sheds or outbuildings More>>

ALSO:

Gordon Campbell: On What Trump May Mean For Us

So far not much effort has been put into tracing the possible implications for New Zealand of the stream of executive orders and tweets that have been pouring from the Oval Office. Unfortunately, we may not simply be drive-by rubberneckers at this car wreck for much longer. More>>

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news