Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


The Bachelor shows America the romantic side of NZ

New Zealand has been profiled across the US as the ultimate romantic, luxury destination just days ahead of Valentine’s Day thanks to the hit prime-time TV series, The Bachelor.

Last night the Central North Island took centre stage as the setting for romance as episode six of the reality show filmed entirely in New Zealand aired across America on major US network ABC.

Filming took place in October 2013, and was secured through Tourism New Zealand’s (TNZ) International Media Programme (IMP).

The episode reached an initial captive audience of 7.8 million US viewers.

The New Zealand episode of the show, now in its 18th season, saw The Bachelor, Juan Pablo Galavis, and the final eight ladies experience a week of adventure, romance and luxury throughout the region.

Gregg Anderson, TNZ GM Americas and Europe, says that the show’s timing couldn’t be better as the organisation works to continue to leverage the current high awareness of New Zealand following the recent release of the second movie in the Hobbit Trilogy.

“The show provides extensive, high-profile coverage and exposure of New Zealand to excite and motivate our target market to travel here – much greater than we can achieve through campaign activity alone.

“Furthermore, The Bachelor perfectly supports our activity to target visitors looking for a romantic holiday – profiling New Zealand as the perfect location for a romantic getaway, wedding or honeymoon.”

The show was supported by a number of regional tourism organisations Destination Lake Taupo, Destination Rotorua and Hamilton and Waikato Tourism. Many tourism operators also assisted, with contestants taking part in a wide range of activities, including; jet boating, the OGO, Te Puia in Rotorua as well as visiting the picturesque landscape setting of Hobbiton.

The cast and crew also got to experience luxury accommodation staying at Huka Lodge and Hilton Lake Taupo and visiting Poronui Lodge.

“Being able to showcase the premium experiences and product that is available throughout the region is fantastic as we increase our activity to engage with the lucrative premium travel sector,” says Gregg.

Huka Lodge, where the female contestants stayed, were also thrilled with the opportunity.

Louise Smythe, Director of Sales & Marketing for The Huka Retreats says, “Huka Lodge has been welcoming global travellers in search of romance and adventure since 1924, so we embraced the opportunity to work with Tourism New Zealand to promote our property and its beautiful surrounding region to the US market through the vast audience of The Bachelor.”

Host Chris Harrison said he enjoyed returning to New Zealand, after the show previously filmed season 13’s final two episodes in Queenstown and the Bay of Islands in 2009.

“It was great coming back,” he says. “The North Island was spectacular and I got to experience some amazing fly-fishing.”

Juan Pablo Galavis was also mesmerised by the picturesque scenery. “From the moment I arrived in New Zealand I was blown away by how beautiful it was,” says Galavis.

TNZ is now leveraging this latest exposure in the US, with a raft of activity underway across online and social media channels.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Anzac Issue Out Now: Werewolf 47

Hi and welcome to the 47th edition of Werewolf, published on the eve of Anzac Day. Its become a cliché to describe Gallipolli as the crucible of this country’s identity, yet hold on... Isn’t our national identity supposed to be bi-cultural... and wouldn’t that suggest that the New Zealand Wars of the 19th century is a more important crucible of national identity than those fought on foreign soil?

Yet as Alison McCulloch eloquently reveals in this month’s cover story, New Zealand devotes a mere fraction of its attention span and funding resources to commemorating the New Zealand Wars compared to what it devotes to the two world wars, Vietnam and Afghanistan... More>>

 

Parliament Today:

Crowdsourcing: Green Party Launches Internet Rights And Freedoms Bill

The Green Party has today launched the Internet Rights and Freedoms Bill, New Zealand’s first ever Bill crowdsourced by a political party. More>>

ALSO:

Gordon Campbell: On The Shane Jones Departure

Shane Jones has left Parliament in the manner to which we have become accustomed, with self interest coming in first and second, and with the interests of the Labour Party (under whose banner he served) way, way back down the track. More>>

COMMENT:

Multimedia: PM Post-Cabinet Press Conference - April 22 2014

The Prime Minister met with reporters to discuss: • The recent improvement in the economy with a growing job market • Income and wealth inequality • Easter trading laws • The New Zealander killed in a drone strike in Yemen... More>>

Easter Trading: Workers 'Can Kiss Goodbye To Easter Sunday Off'

The Government’s decision to “reprioritise” scarce labour inspector resources by abandoning the enforcement of Easter Sunday Shop Trading laws means workers can kiss goodbye to a guaranteed day off, says Labour’s Associate Labour Issues spokesperson Darien Fenton. More>>

ALSO:

ACT Don't Go For Maximum Penalty: Three Strikes For Burglary, Three Years Jail

Three strikes for burglary was introduced to England and Wales in 1999. As in New Zealand, burglary was out of control and given a low priority by the police and the courts. A Labour government passed a three strikes law whereby a third conviction for burglaries earned a mandatory three years in prison... More>>

ALSO:

Gordon Campbell: On Drone Strikes And Judith Collins‘ Last Stand

The news that a New Zealand citizen was killed last November in a US drone attack in Yemen brings the drones controversy closer to home. More>>

ALSO:

Elections: New Electorate Boundaries Finalised

New boundaries for the country’s 64 General and seven Māori electorates have been finalised – with an additional electorate created in Auckland. More>>

ALSO:

Policies: Labour’s Economic Upgrade For Manufacturing

Labour Leader David Cunliffe has today announced his Economic Upgrade for the manufacturing sector – a plan that will create better jobs and higher wages. More>>

ALSO:

Gordon Campbell: On The Life And ACC Work Of Sir Owen Woodhouse

With the death of Sir Owen Woodhouse, the founding father of the Accident Compensation Scheme, New Zealand has lost one of the titans of its post-war social policy. More>>

ALSO:

Bad Transnationals: Rio Tinto Wins 2013 Roger Award

It won the 2011 Roger Award and was runner up in 2012, 2009 and 08. One 2013 nomination said simply and in its entirety: “Blackmailing country”... More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news