Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Rotorua’s event profile gets $300,000 boost

Rotorua’s event profile gets $300,000 boost


Tarawera Ultra March. Photo by Graeme Murray.

Rotorua’s reputation as a major events city has been given a $300,000 boost by the Ministry of Business, Innovation and Employment (MBIE).

The MBIE Major Events fund, will see $100,000 per year allocated towards staging the annual Vibram Tarawera Ultra Marathon over the next three years – a gruelling 100km race which was held on Saturday.

Last year Rotorua also received Major Events funding to host the 2013 World Rafting Championships in November and won an International Festivals and Events Association (IFEA) World Festival and Event City Award.

The IFEA awards are designed to recognise “exemplary” cities around the world that have “raised the bar” in relation to hosting community and major events.

Destination Rotorua Marketing General Manager Oscar Nathan says the city’s calendar is full of premium outdoor events and festivals including the iconic Rotorua Marathon celebrating its 50th year, XTERRA, 3D Rotorua, the Walking Festival, Tough Guy, Moonride, 2W Gravity Enduro, Running Festival, XRACE, Whaka 100, and the Bike Festival, just to name a few.

Mr Nathan says having a clear focus on Rotorua’s point of difference is the reason why the city is successfully attracting so many big events and consequently reaping the economic rewards.

“Many cities in New Zealand are competing for that lucrative event tourism dollar but we stand out by hosting events that showcase Rotorua’s stunning mix of natural assets such as our forests, lakes and rivers,” Mr Nathan explains.

“Outdoor, multi-sport and endurance events are a natural fit for us and we’re now achieving international recognition which benefits our whole community.”

Rotorua Mayor Steve Chadwick says major events provide significant economic stimulus that extends well beyond the immediate impact of attendee bed nights.

“The media coverage we receive from sporting events like these directly reaches out to people abroad, arousing interest in Rotorua and promoting tourism in our district.

“This funding is very welcome as it complements our Rotorua 2030 vision, and supports our strategies for economic growth and for sports and recreation.”

Rotorua District Council Economic Growth Strategy leader, Councillor Mike McVicker, says it is a vote of confidence in Rotorua’s tourism and hospitality sector, as well as in those actually organising the events.

“Staging locally-owned and locally-produced events like the Tarawera Ultra Marathon and Rotorua Marathon have been key to growing a sustainable major event portfolio for our district.

“Every city in New Zealand wants to be seen as an ‘events capital’ but you have to get the formula right. Rotorua has found its niche and we’re a great example of what a small city can achieve on the world stage when you focus on your natural strengths,” he says.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell:
On The Inquiry Into One Case Of Dirty Politics

Suddenly, we’re awash in inquiries and reviews. (It feels almost as if the Greens won the last election.) Caught out by the damning inquiry by SIS Inspector-General Cheryl Gwyn, the government’s response yesterday was utterly in character – it released two other major reports at the same time to try and distract public attention...

Inquiries are supposed to re-assure the public. What these inquiry outcomes share in common is a government culture of zero responsibility. More>>

IGIS ON SIS:

 
 

Parliament Today:

Temporary Release Crackdown Continues: Corrections Review Of Phillip Smith Case

“The review by Corrections’ Chief Custodial Officer reveals that the plan for Smith’s series of temporary releases was overly ambitious and misinformed. He’s a highly manipulative and deceptive person who although technically eligible, should not have been considered for temporary release." More>>

ALSO:

White Ribbon Day: Govt Resumes Sexual Violence Trial Proceedings Work

Justice Minister Amy Adams has asked the Law Commission to resume work on proposals for better supporting victims of sexual violence through the criminal process. The Law Commission will revisit its previous work on alternative pre-trial and trial processes to identify options for improving complainants’ experience in court. More>>

ALSO:

"New Faces, Wise Heads": Andrew Little Announces New Labour Line Up

Labour Leader Andrew Little today announced a bold new caucus line up which brings forward new talent and draws on the party’s depth of experience. More>>

ALSO:

Gordon Campbell: On Rick Ellis As Te Papa’s New CEO

The recent appointment of former TVNZ boss Rick Ellis to head Te Papa has copped a fair bit of criticism. Much of it has been inspired by the suspicion that Ellis has been hired to pursue the same purely commercial goals as he did at TVNZ, while similarly neglecting the serious cultural side of his mandate. More>>

Passport Cancellation, Surveillance: Draft 'Foreign Fighters Legislation' Released

The final draft of the Countering Terrorist Fighters Legislation Bill contains proposals previously announced by Mr Key in a major national security speech earlier this month. More>>

ALSO:

Related

Joint Statement: Establishment Of NZ-China Strategic Partnership

At the invitation of Governor-General Lt Gen The Rt Hon Sir Jerry Mateparae and Prime Minister The Rt Hon John Key of New Zealand, President Xi Jinping of the People’s Republic of China made a state visit to New Zealand from 19 to 21 November 2014... More>>

ALSO:

Savings Targets: Health Procurement Plan Changes Direction

Next steps in implementing DHB shared services programme Health Minister Jonathan Coleman says the Government has agreed to explore a proposal put forward by DHBs to move implementation of the shared services programme to a DHB-owned vehicle. More>>

ALSO:

More on Health Policy:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news