Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Rotorua’s event profile gets $300,000 boost

Rotorua’s event profile gets $300,000 boost


Tarawera Ultra March. Photo by Graeme Murray.

Rotorua’s reputation as a major events city has been given a $300,000 boost by the Ministry of Business, Innovation and Employment (MBIE).

The MBIE Major Events fund, will see $100,000 per year allocated towards staging the annual Vibram Tarawera Ultra Marathon over the next three years – a gruelling 100km race which was held on Saturday.

Last year Rotorua also received Major Events funding to host the 2013 World Rafting Championships in November and won an International Festivals and Events Association (IFEA) World Festival and Event City Award.

The IFEA awards are designed to recognise “exemplary” cities around the world that have “raised the bar” in relation to hosting community and major events.

Destination Rotorua Marketing General Manager Oscar Nathan says the city’s calendar is full of premium outdoor events and festivals including the iconic Rotorua Marathon celebrating its 50th year, XTERRA, 3D Rotorua, the Walking Festival, Tough Guy, Moonride, 2W Gravity Enduro, Running Festival, XRACE, Whaka 100, and the Bike Festival, just to name a few.

Mr Nathan says having a clear focus on Rotorua’s point of difference is the reason why the city is successfully attracting so many big events and consequently reaping the economic rewards.

“Many cities in New Zealand are competing for that lucrative event tourism dollar but we stand out by hosting events that showcase Rotorua’s stunning mix of natural assets such as our forests, lakes and rivers,” Mr Nathan explains.

“Outdoor, multi-sport and endurance events are a natural fit for us and we’re now achieving international recognition which benefits our whole community.”

Rotorua Mayor Steve Chadwick says major events provide significant economic stimulus that extends well beyond the immediate impact of attendee bed nights.

“The media coverage we receive from sporting events like these directly reaches out to people abroad, arousing interest in Rotorua and promoting tourism in our district.

“This funding is very welcome as it complements our Rotorua 2030 vision, and supports our strategies for economic growth and for sports and recreation.”

Rotorua District Council Economic Growth Strategy leader, Councillor Mike McVicker, says it is a vote of confidence in Rotorua’s tourism and hospitality sector, as well as in those actually organising the events.

“Staging locally-owned and locally-produced events like the Tarawera Ultra Marathon and Rotorua Marathon have been key to growing a sustainable major event portfolio for our district.

“Every city in New Zealand wants to be seen as an ‘events capital’ but you have to get the formula right. Rotorua has found its niche and we’re a great example of what a small city can achieve on the world stage when you focus on your natural strengths,” he says.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Digital Evolution: Scoop Independent News Launches "Operation Chrysalis"

From today Scoop is beginning a process of public consultation with the political, business and civil society groups it has served for the past 15 and a half years.

"It is hoped that in time - with new leadership and increased community engagement - the chrysalis will incubate a new kind of Scoop, one which can sustainably continue Scoop's Mission 'to be an agent of positive change'", says Scoop Founder, Editor and Publisher Alastair Thompson.

"As big publishing shrivels, public participation in contributing and spreading news has grown. Scoop has evolved with this wave by providing an independent platform, committed to upholding democracy, providing a voice to all, and providing the public easy access to information about decisions which affect them." More>>

 

Parliament Adjourns:

Greens: CAA Airport Door Report Conflicts With Brownlee’s Claims

The heavily redacted report into the incident shows conflicting versions of events as told by Gerry Brownlee and the Christchurch airport security staff. The report disputes Brownlee’s claim that he was allowed through, and states that he instead pushed his way through. More>>

ALSO:

TAIC: Final Report On Grounding Of MV Rena

Factors that directly contributed to the grounding included the crew:
- not following standard good practice for planning and executing the voyage
- not following standard good practice for navigation watchkeeping
- not following standard good practice when taking over control of the ship. More>>

ALSO:

Gordon Campbell:
On The Pakistan Schoolchildren Killings

The slaughter of the children in Pakistan is incomprehensibly awful. On the side, it has thrown a spotlight onto something that’s become a pop cultural meme. Fans of the Homeland TV series will be well aware of the collusion between sections of the Pakistan military/security establishment on one hand and sections of the Taliban of the other… More>>

ALSO:

Werewolf Satire:
The Politician’s Song

am a perfect picture of the modern politic-i-an:
I don’t precisely have a plan so much as an ambition;
‘Say what will sound most pleasant to the public’ is my main dictum:
And when in doubt attack someone who already is a victim More>>

ALSO:

Flight: Review Into Phillip Smith’s Escape Submitted To Government

The review follows an earlier operational review by the Department of Corrections and interim measures put in place by the Department shortly after prisoner Smith’s escape, and will inform the Government Inquiry currently underway. More>>

ALSO:

Intelligence: Inspector-General Accepts Apology For Leak Of Report

The Inspector-General of Intelligence and Security, Cheryl Gwyn, has accepted an unreserved apology from Hon Phil Goff MP for disclosing some of the contents of her recent Report into the Release of Information by the NZSIS in July and August 2011 to media prior to its publication. The Inspector-General will not take the matter any further. More>>

ALSO:

Drink: Alcohol Advertising Report Released

The report of the Ministerial Forum on Alcohol Advertising and Sponsorship has been released today, with Ministers noting that further work will be required on the feasibility and impact of the proposals. More>>

ALSO:

Other Report:

Leaked Cabinet Papers: Treasury Calls For Health Cuts

Leaked Cabinet papers that show that Government has been advised to cut the health budget by around $200 million is ringing alarm bells throughout the nursing and midwifery community. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news