Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Rotorua’s event profile gets $300,000 boost

Rotorua’s event profile gets $300,000 boost


Tarawera Ultra March. Photo by Graeme Murray.

Rotorua’s reputation as a major events city has been given a $300,000 boost by the Ministry of Business, Innovation and Employment (MBIE).

The MBIE Major Events fund, will see $100,000 per year allocated towards staging the annual Vibram Tarawera Ultra Marathon over the next three years – a gruelling 100km race which was held on Saturday.

Last year Rotorua also received Major Events funding to host the 2013 World Rafting Championships in November and won an International Festivals and Events Association (IFEA) World Festival and Event City Award.

The IFEA awards are designed to recognise “exemplary” cities around the world that have “raised the bar” in relation to hosting community and major events.

Destination Rotorua Marketing General Manager Oscar Nathan says the city’s calendar is full of premium outdoor events and festivals including the iconic Rotorua Marathon celebrating its 50th year, XTERRA, 3D Rotorua, the Walking Festival, Tough Guy, Moonride, 2W Gravity Enduro, Running Festival, XRACE, Whaka 100, and the Bike Festival, just to name a few.

Mr Nathan says having a clear focus on Rotorua’s point of difference is the reason why the city is successfully attracting so many big events and consequently reaping the economic rewards.

“Many cities in New Zealand are competing for that lucrative event tourism dollar but we stand out by hosting events that showcase Rotorua’s stunning mix of natural assets such as our forests, lakes and rivers,” Mr Nathan explains.

“Outdoor, multi-sport and endurance events are a natural fit for us and we’re now achieving international recognition which benefits our whole community.”

Rotorua Mayor Steve Chadwick says major events provide significant economic stimulus that extends well beyond the immediate impact of attendee bed nights.

“The media coverage we receive from sporting events like these directly reaches out to people abroad, arousing interest in Rotorua and promoting tourism in our district.

“This funding is very welcome as it complements our Rotorua 2030 vision, and supports our strategies for economic growth and for sports and recreation.”

Rotorua District Council Economic Growth Strategy leader, Councillor Mike McVicker, says it is a vote of confidence in Rotorua’s tourism and hospitality sector, as well as in those actually organising the events.

“Staging locally-owned and locally-produced events like the Tarawera Ultra Marathon and Rotorua Marathon have been key to growing a sustainable major event portfolio for our district.

“Every city in New Zealand wants to be seen as an ‘events capital’ but you have to get the formula right. Rotorua has found its niche and we’re a great example of what a small city can achieve on the world stage when you focus on your natural strengths,” he says.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Gordon Campbell: On Bank Scandals (And Air Crashes)

Last month, the Australian Securities and Investment Commission (ASIC) filed proceedings against Westpac over activities that have some distinct echoes of the Libor scandal. More>>

Budget: Health Funding Must Keep Up With Need

NZNO: “The nursing team has been doing more with less for years. It’s getting to the point that we’re really worried about our colleagues, our patients, our jobs and the level of health care available for people in our country." More>>

ALSO:

Emissions Inventory: Time For The Government To Do The Right Thing

It’s time for the National Government to step up and do the right thing to reduce climate pollution as data shows New Zealand’s greenhouse gas emissions are higher than ever, the Green Party said today. More>>

ALSO:

Budget 2016: More Partnership Schools To Open

Seven new schools will join the eight Partnership Schools already open, along with further new schools opening in 2017. “The growth of this policy is a reflection of the high level of interest from educators and community leaders,” Mr Seymour says. More>>

ALSO:

No Correspondence With English: Did Brownlee Make Up Sale Of Navy Ships ‘On The Hoof?’

Having revealed that several Royal New Zealand Navy vessels have not left port in years, New Zealand First is now asking the Minister of Defence to prove he did not come up with the idea of selling HMNZS Taupo and Pukaki until the media asked him. More>>

Housing Plans: Labour- Abolish Auckland Urban Boundary
The Government should rule out any possibility of an urban growth boundary in Auckland Council’s Unitary Plan if it is serious about fixing the housing crisis. More>>
Greens - State House Solution
The Homes Not Cars policy allows Housing New Zealand to retain its dividend and, in addition, would refund its tax, to spend on the emergency building of around 450 new state houses. More>>

ALSO:

Houses And Taxes: Post-Cabinet, Pre-Budget Press Conference

The Prime Minister said that the pre-budget announcements showed that his Government is “investing in a growing economy”. He re-affirmed the National Government’s commitment to lowering personal tax rates but that any such change must fit with the fiscal reality of the time. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news