Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Record Crowds Celebrate Auckland’s Easter Show

Record Crowds Celebrate Auckland’s Historic Coca-Cola Easter Show

The weather alternated between sunshine and thunder-storms, but nothing dampened the enthusiasm of Aucklanders who flocked to the Coca-Cola Easter Show in the largest numbers in years.

As fireworks lit up the sky to finish five big days of Easter entertainment, the gate counter topped 130,607 for the first time since its glory days of the 1990s when the Easter Show was the only game in town.

ASB Showgrounds CEO Mark Frankham said the show’s success was a huge endorsement of the management team’s decision to offer free entry for the first time in the show’s history.

“We’d quietly hoped to top 100,000, but to beat that target before midday on Monday was a huge achievement - overall 70,000 more than last year’s final count.”

An incredible Friday, with close to 38,000 people attending, set the trend for the weekend and despite at times dreadful weather, the crowds kept coming.

As well as the free gate for the first time, the event also boosted it’s well-loved features.

“We simply had more of everything,” Frankham says.

“We had more animals and features in the FarmWorld, more big thrill rides with the return of Mahon’s amusements, great entertainment including kids’ shows all weekend and the return of an old favourite, the Marketplace, with dozens of vendors selling all kinds of merchandise.

“In short, it was a huge event and we’ve heard that many people took advantage of the free entry to come back more than once to see the many features and entertainments on show,” says Frankham.

This year’s success turns around a period of decline for the show, and the decision to have a free gate was simple, Frankham says.

“People hate having to pay at the gate and then paying again to go on the rides. We used to spend so much money on marketing to justify the gate charge - in the end it was a no-brainer - spend less on marketing and ticketing and make it a free to enter.

“It was a fantastic result,” Frankham said.

“You can bet that this edition of the Coca-Cola Easter Show was the benchmark and a new model we’ll be building on for the future.

All details of the Coca-Cola Easter Show can be found at www.eastershow.co.nz

(ends)

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Gordon Campbell: On The Ombudsman’s Verdict On Paula Rebstock And Ian Rennie

Unfortunately, the brave and damning report by Ombudsman Ron Paterson on the “flawed” and “unfair” inquiry conducted by Dame Paula Rebstock into events at MFAT pulls back the veil on a far wider issue. More>>

ALSO:

Charities' Report: Stressed Families - Overstretched Services

“Like so many of the whānau and families they serve social service organisations are under huge financial stress. The support demanded from desperate people in communities is far outreaching the resources available.” More>>

ALSO:

Detention: Wellingtonians Protest Treatment Of Refugees

Peace Action Wellington (PAW) and around 50 Wellingtonians blockaded the Australian High Commission, creating a symbolic detention centre to protest the Australian Government's policy of mandatory offshore detention for refugees and asylum seekers. More>>

ALSO:

Diver's Alarums: Breach Means Training Provider Must Repay $1.47 Million

The New Zealand School of Outdoor Studies is to repay $1.47 million (GST-exclusive) to the Tertiary Education Commission (TEC) following an investigation which showed that some student enrolments between 2009 -2014 could not be validated and that courses were under-delivered against their agreement with the TEC. More>>

ALSO:

Education: Government Plans Suggest Bulk Funding Return

Plans by the Government to return to bulk funding are likely to see increased class sizes and schools most in need missing out on much-needed resources, Labour’s Acting Education spokesperson Grant Robertson says. More>>

ALSO:

Interim Report: Auckland Looks Long Term To Pay-Per-Km Road Pricing

Aucklanders can expect to be paying variable rates per kilometre to travel on the city's most congested roads under an emerging transport strategy being formulated by the government and the Auckland Council. More>>

ALSO:

Despite Promises: Government Extends Iraq Deployment

Cabinet has agreed to extend New Zealand’s contribution to the joint New Zealand-Australia mission to train Iraqi Security Forces until November 2018. More>>

ALSO:

On The 'Terrorism' Card:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news