Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Campaign targets pedestrian distractions

NEWS RELEASE
29 April 2014


Campaign targets pedestrian distractions

From 29 April people in central Wellington will see a new road safety campaign to encourage them to cross the road safely.

The central message of Wellington City Council’s think, look and then cross campaign is to encourage people to be aware of traffic and their environment; to think and look, before they cross the road.

Councillor Andy Foster, the Chair of the Council’s Transport and Urban Development Committee, says recent research findings show that distraction and low attentiveness are key factors in people crossing without heeding the traffic. There is also evidence that people are stepping off the kerb before looking for other traffic.

The campaign is focusing on central Wellington where on average there are 36,000 people out walking every hour.

The aim of the campaign is to reduce the number of crashes involving pedestrians in Wellington’s CBD through improved awareness.

Information will be gathered about what people find distracting and this will feed into future campaign development. Online activities including a survey will support this message.

The think, look and then cross message will also appear on posters, buses and bus shelters in the CBD in May. The message will be also be visible to commuters on their way to the central city on road safety billboards.

This campaign complements other City Council initiatives to improve pedestrian safety. These include wider footpaths, street furniture, more crossing points and consultation on lowering the speed limit in the central city.

Cr Foster says the $100,000 campaign aims to encouraging people to think and look before crossing the road. “The vast majority of people will successfully cross the street without incident every day. But we want the city to be safe and easy to get around on foot – especially these days when people have more distractions to deal with – whether it be smartphones or just hectic schedules driven by the 21st century pace of life.”

The Council’s City Networks Manager, Stavros Michael, says the campaign does not just target the Golden Mile in the CBD. “The Golden Mile is actually responsible for only a small proportion of the pedestrian injuries in the CBD.

“Our generally narrow streets tend to encourage pedestrians to take a fairly casual approach to crossing. What we want people to do is be fully aware of their surroundings before they step out.”


© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Bullish On China Shopping: Trade Minister On Premier's Visit

Q+A: Trade Minister Todd McClay – not ruling out a conversation around Chinese workers coming to New Zealand to work on infrastructure projects as part of trade talks:

‘Yeah, well, that’s not something that’s on the table at the moment, but, look, what we’ve agreed as part of the, you know, when we start the upgrade negotiation, both sides can raise issues that are of importance to them. We’ve got a list of things we want to talk about. China may well have.’ More>>

 

Little Heading For Court: Apology Over Donation/Hotel Contract Claims Not Accepted

Today I want to publicly apologise unreservedly to Mr Hagaman for any hurt, embarrassment or adverse reflection on his reputation which may have resulted from my various media statements. I have offered that apology to the Hagamans. More>>

ALSO:

Biscuit Tin Of Democracy: World Heritage Site Protection, Ombudsman and Equal Pay Bills Drawn

On Thursday, 23 March 2017 three places are available on the Order Paper for the first reading of a Member’s bill. The ballot was held, and resulted in the following bills being drawn... More>>

ALSO:

Emissions Plan: NZ Needs More Science, More Trees, Fewer Beasts

A combination of technology breakthroughs, much more plantation forestry, and a big switch away from pastoral, particularly dairy farming, are identified as the key elements of any approach New Zealand takes to reducing its carbon emissions to a net zero level, according to a new report sponsored by the New Zealand chapter of GLOBE, a multi-party, global parliamentary grouping. More>>

ALSO:

"Backed To Win Seats": Labour Māori Seat MPs Won't Stand On List

The Labour Party is backing a request from its Māori seat MPs to stand as electorate MPs only, says Labour Leader Andrew Little. More>>

OutsKey: John Key's Valedictory Speech

I rise to address this House for the very last time. It has been a huge privilege to have served the people of Helensville as their member of Parliament, and, of course, the people of New Zealand as their Prime Minister. More>>

ALSO:

Productivity Commission: New Models Of Tertiary Education Are Coming

The report is a broad-ranging inquiry into how well New Zealand’s tertiary education system is set up to respond to emerging trends in technology and the internationalisation of education, and changes in the structure of the population, and the skills needed in the economy and society... More>>

ALSO:

PM's Press Conference: Water Everywhere

Monday's Post-Cabinet press conference focused on water, with the Prime Minister fielding questions about the possibility pricing water taken for export. Mr English said the government was directing their water allocation technical advisory group to include export water in considerations. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news