Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Campaign targets pedestrian distractions

NEWS RELEASE
29 April 2014


Campaign targets pedestrian distractions

From 29 April people in central Wellington will see a new road safety campaign to encourage them to cross the road safely.

The central message of Wellington City Council’s think, look and then cross campaign is to encourage people to be aware of traffic and their environment; to think and look, before they cross the road.

Councillor Andy Foster, the Chair of the Council’s Transport and Urban Development Committee, says recent research findings show that distraction and low attentiveness are key factors in people crossing without heeding the traffic. There is also evidence that people are stepping off the kerb before looking for other traffic.

The campaign is focusing on central Wellington where on average there are 36,000 people out walking every hour.

The aim of the campaign is to reduce the number of crashes involving pedestrians in Wellington’s CBD through improved awareness.

Information will be gathered about what people find distracting and this will feed into future campaign development. Online activities including a survey will support this message.

The think, look and then cross message will also appear on posters, buses and bus shelters in the CBD in May. The message will be also be visible to commuters on their way to the central city on road safety billboards.

This campaign complements other City Council initiatives to improve pedestrian safety. These include wider footpaths, street furniture, more crossing points and consultation on lowering the speed limit in the central city.

Cr Foster says the $100,000 campaign aims to encouraging people to think and look before crossing the road. “The vast majority of people will successfully cross the street without incident every day. But we want the city to be safe and easy to get around on foot – especially these days when people have more distractions to deal with – whether it be smartphones or just hectic schedules driven by the 21st century pace of life.”

The Council’s City Networks Manager, Stavros Michael, says the campaign does not just target the Golden Mile in the CBD. “The Golden Mile is actually responsible for only a small proportion of the pedestrian injuries in the CBD.

“Our generally narrow streets tend to encourage pedestrians to take a fairly casual approach to crossing. What we want people to do is be fully aware of their surroundings before they step out.”


© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Parliament Today:

Werewolf: The Defence Pretence

Last year, the world began spending more money on weapons again, for the first time since 2011... New Zealand belongs to a region – Asia and Oceania – where military spending rose sharply in 2015, by 5.4 per cent. More>>

ALSO:

Gordon Campbell: On Not Crying Foul, Argentina

So a couple of guys found to be criminally liable of environmental pollution in Argentina lodge an application with the Overseas Investment Office… in order to buy some prime New Zealand rural land. Seems that their factory back home had carelessly and/or intentionally discharged toxic waste into the Lujan river. Bummer... More>>

ALSO:

Urban & Rural: $303m To Merge And Modernise New Zealand’s Fire Services

Internal Affairs Minister Peter Dunne today announced funding of $303 million over five years to combine urban and rural fire services into one organisation from mid-2017. More>>

ALSO:

High Trust Regime: What Did The PM Tell His Lawyer About Foreign Trusts?

The Government stopped the IRD from reviewing New Zealand foreign trusts shortly after the Prime Minister’s lawyer wrote to the Revenue Minister claiming John Key had promised him the regime would not be changed. More>>

ALSO:

Road Crime: Wicked Campers Vans Classified As Objectionable

The definition of publication includes any "thing that has printed or impressed upon it, or otherwise shown upon it, 1 or more (or a combination of 1 or more) images, representations, signs, statements, or words", The Classification Office has previously classified such 'things' as billboards, t-shirts, and even a drink can. This is the first time the Classification Office has classified a vehicle. More>>

ALSO:

'When New' Repairs: Landmark EQC Settlement

The Earthquake Commission has cut a deal with 98 Canterbury homeowners that affirms the government entity's responsibility to repair earthquake-damaged property to a 'when new' state, as well as covering repairs for undamaged parts of a property and clarifying its position on cash settlement calculations. More>>

ALSO:

Gordon Campbell: On Kiwirail’s Latest Stint In The Dogbox

The denigration of Kiwirail continues. The latest review (based on a 2014 assessment) of the options facing the company have enabled Kiwirail to be hung out to dry once again as a liability and burden on the taxpayer. More>>

ALSO:

Royal Society Report: Good Opportunities To Act Now On Climate Change

There are many actions New Zealand can and should take now to reduce the threat of climate change and transition to a low-carbon economy, a report released today by the Royal Society of New Zealand finds... More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news