Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Campaign targets pedestrian distractions

NEWS RELEASE
29 April 2014


Campaign targets pedestrian distractions

From 29 April people in central Wellington will see a new road safety campaign to encourage them to cross the road safely.

The central message of Wellington City Council’s think, look and then cross campaign is to encourage people to be aware of traffic and their environment; to think and look, before they cross the road.

Councillor Andy Foster, the Chair of the Council’s Transport and Urban Development Committee, says recent research findings show that distraction and low attentiveness are key factors in people crossing without heeding the traffic. There is also evidence that people are stepping off the kerb before looking for other traffic.

The campaign is focusing on central Wellington where on average there are 36,000 people out walking every hour.

The aim of the campaign is to reduce the number of crashes involving pedestrians in Wellington’s CBD through improved awareness.

Information will be gathered about what people find distracting and this will feed into future campaign development. Online activities including a survey will support this message.

The think, look and then cross message will also appear on posters, buses and bus shelters in the CBD in May. The message will be also be visible to commuters on their way to the central city on road safety billboards.

This campaign complements other City Council initiatives to improve pedestrian safety. These include wider footpaths, street furniture, more crossing points and consultation on lowering the speed limit in the central city.

Cr Foster says the $100,000 campaign aims to encouraging people to think and look before crossing the road. “The vast majority of people will successfully cross the street without incident every day. But we want the city to be safe and easy to get around on foot – especially these days when people have more distractions to deal with – whether it be smartphones or just hectic schedules driven by the 21st century pace of life.”

The Council’s City Networks Manager, Stavros Michael, says the campaign does not just target the Golden Mile in the CBD. “The Golden Mile is actually responsible for only a small proportion of the pedestrian injuries in the CBD.

“Our generally narrow streets tend to encourage pedestrians to take a fairly casual approach to crossing. What we want people to do is be fully aware of their surroundings before they step out.”


© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Two Dead, One Injured: Suspect Charged After Ashburton Shooting

Russell John Tully has appeared in Christchurch District Court. Tully has been remanded in custody on charges of murder of Peg Noble and Leigh Cleveland and attempted murder of Lindy Curtis.

The victim’s families and the victim have requested that their privacy be respected and will not be making a statement at this time.

Police have formed a picture of what has occurred yesterday and are appealing for further information and sightings .... More

 

Parliament Today:

John Key Press Conference: Ashburton Shootings, Judith Collins Inquiry

Prime Minister John Key has delayed the release of Nationals’ fiscal policy in light of this morning’s shooting at a Work and Income office in Ashburton... Key also answered questions about Judith Collins, and confirmed that independent inquiry will be held with regard to allegations made against Collins. More>>

ALSO:

Internet MANA: Georgina Beyer Rocks The Waka

“There is now, and always will be, a range of views about many issues within our movement and members are free to express them, but Georgina’s views on Kim Dotcom are not shared by the MANA Movement leadership or the vast majority of MANA members and supporters around the country” states MANA Candidate for Waiariki, Annette Sykes. More>>

ALSO:

IGIS Update: Inquiry Into Release Of NZSIS Information

The Inquiry would be conducted in private and individuals would appear before her separately over a period of more than a week. She does not intend to name those summoned to give evidence until her report is published. “I can confirm that all persons summoned will be required to appear under oath...” More>>

ALSO:

Gordon Campbell:
On John Key’s ‘Blame It On Judith’ Strategy

Right now, Prime Minister John Key seems intent on limiting the scope of any inquiry into his government’s dealings with Cameron Slater. The declared aim is to make that inquiry solely about Judith Collins’ behavior with respect to the Serious Fraud Office. More>>

ALSO:

Maori Council Lawyers' Statement: Supreme Court Decision On Maori Water Rights

“…the Supreme Court refused to give Pouakani people what they asked for, but may have given them something much, much better instead… the Supreme Court has questioned whether the Crown owns the River at all.” More>>

ALSO:

Gordon Campbell: On The Debate, And The Collins Accusation

Debating is a peculiar discipline in that what you say is less important than how you’re saying it. Looking poised, being articulate and staying on topic generally wins the day – and on that score, Labour leader David Cunliffe won what turned out to be a bruising encounter with Prime Minister John Key last night on TVNZ. More>>

ALSO:

Gordon Campbell: On Winston Peters' Latest Bout Of Immigrant Bashing

It is only one poll, but rather than cannibalising each other's vote, Colin Craig and Winston Peters do seem to be managing to find the room to co-exist... Few are questioning how Peters got to this happy place, and what it says about the mood of the electorate. More>>

ALSO:

More Immigration News: First People Trafficking Charges

The first people trafficking charges in New Zealand have been brought by Immigration New Zealand (INZ)... The defendants have been charged under the Crimes Act 1961 for arranging by deception the entry of 18 Indian nationals into New Zealand. More>>

Collins 'Misinterprets Media Reports': "Too Compromised To Remain Justice Minister"

Bizarre claims by Judith Collins this morning that she had been cleared of inappropriate behaviour by the Privacy Commissioner demonstrates she is too compromised to remain Justice Minister, Labour MP Grant Robertson says. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news