Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Visitor economy returns billions for Auckland

Visitor economy returns billions for Auckland

Auckland’s visitor economy is booming with new targets set to deliver 12,000 new jobs by 2021, when the industry will be generating a record $7.2 billion annually.

Mayor Len Brown today announced plans to expand the visitor economy from a $4.8 billion industry in 2012 to a $7.2 billion annually in 2021 – demonstrating growth of 50 per cent or 4.6 per cent per annum.

The targets, adjusted to better reflect the current value of the visitor economy, feature in the revised Auckland Visitor Plan being developed by ATEED, on behalf of Auckland Council.

“Auckland is on track to becoming the world’s most liveable city. The visitor economy plays a critical role in Auckland’s economic growth, by 2021 the industry’s annual injection of $7.2 billion will help to make Auckland a better place to live and work as well as a better place to visit,” says the Mayor.

“The projected growth will have significant implications for tourism related infrastructure and capacity and provides a series of economic opportunities for other industries including food and beverage, marine, and equine.

“Achieving the Auckland Visitor Plan targets would create 12,000 new jobs in Auckland, many of which will provide front-line career opportunities in retail, attractions and hospitality as well as in the construction sector to enable the development of vital new infrastructure, such as hotels.

The increase in financial targets follows a record-breaking summer for Auckland, where visitor arrivals, guest nights and accommodation occupancy all reached unprecedented levels. Holiday arrivals to year end March were up 8 per cent on the previous year and accommodation occupancy peaked at 93 per cent in February.

ATEED Chief Executive Brett O’Riley says the Auckland Visitor Plan economic growth focus is to increase demand for Auckland and enhance the visitor experience.

“Over the next decade it is estimated that Auckland’s inbound air capacity will need to grow by around 200,000 seats per year and Auckland will need up to 3,400 new hotel rooms by 2021.

“From the tourism perspective, Auckland is an exciting and vibrant destination. It’s about marketing the destination while capitalising on Auckland’s amazing natural assets and improving the visitor product offering”, says Mr O’Riley.

The Auckland Council group has made a significant investment in the visitor economy over the past three years. This includes the development of Shed 10 as a cruise ship terminal, new infrastructure to accommodate super yachts at Westhaven Marina, and the $20 million investment in the WERO tourism destination in Manukau.

“Auckland is ripe for future investment and several hotels are already under construction or in the planning stages. Many of the opportunities created by the development of tourism infrastructure have flow-on effects for a number of ATEED’s targeted growth sectors including international investment, youth employment, and major events and are generating additional jobs, more income and greater prosperity for Auckland and Aucklanders,” he says.

Auckland Airport Chief Executive Adrian Littlewood says everyone in the industry must play their part to capture the growth opportunity that is right on our doorstep in the Pacific Rim.

“Our partnerships with airlines, ATEED and Tourism New Zealand show what can be achieved to drive passenger growth and achieve the New Zealand tourism industry goal of 6 per cent annual value growth. Auckland Airport is also very focused on delivering its 30-year infrastructure vision so the resulting growth in passengers and flights can be accommodated.”

To achieve the best outcomes for the Auckland Visitor Plan, ATEED is focusing its marketing resources on not only the domestic New Zealand market, Australia and China, but also USA, Indonesia, Japan and the emerging market of South America.

The new targets will be achieved by increasing international visitor receipts from $2.46 billion in 2012 to $4.23 billion in 2021, and growing domestic tourism receipts from $2.37 billion in 2012 to $3 billion in 2021.

Ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

NZEI Survey Report: Special Needs Students Missing Out

The survey revealed that around 16 percent of students were on schools’ special needs registers, but nearly 90 percent of schools’ special needs coordinators did not believe there was adequate support for students and their learning... More>>

ALSO:

Interim Report: Waitangi Tribunal On Ture Whenua Legislation

Labour on Proposed changes to Maori land rules: “To have Treaty Negotiations Minister Chris Finlayson dismiss findings as ‘bizarre’ is totally disingenuous and disrespectful. What’s bizarre is Maori Development Minister Te Ururoa Flavell stubbornly pushing through this Bill before the Waitangi Tribunal has even completed its report..." More>>

ALSO:

Spy Update: Appointment Of GCSB Acting Director

GCSB Chief Legal Advisor Lisa Fong will become the Acting Director of the Government Communications Security Bureau (GCSB) from 15 February 2016, Minister Responsible for the GCSB Christopher Finlayson announced today. More>>

Protests Close Roads: TPP Signed In Auckland

“TPP was signed by Australia, Brunei Darussalam, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, the United States and Viet Nam.” More>>

ALSO:

Emails Behind 'Diplomatic Immunity' Case: Whitehead Report Released

“As previously indicated the conclusions reached by Mr Whitehead’s investigation are not unexpected but they are very disappointing,” Mr Mccully says. “At the heart of the matter is a single email, along with procedural shortcomings, which gave Malaysian officials the impression it would be acceptable for Mr Rizalman to return to Malaysia." More>>

ALSO:

Gordon Campbell: On The Treaty/TPP Overlap, And Iowa

The fears about the ISDS provisions in the Trans Pacific Partnership deal are well-founded. The reality is that there is a sharp uptick in the occurrence of ISDS litigation in developed countries, and even the right wing likes of The Economist have been souring on the process for some time. More>>

ALSO:

Christchurch Red Zone Offers: Fresh High Court Proceedings

Grant Cameron, Solicitor for the Quake Outcasts said “the action seeks judicial review of the Crown’s recent decision to make a fresh offer to purchase properties from uninsured property owners in red zones. More>>

ALSO:

PM's Post-Cabinet Press Conference: Waitangi And TPP

Prime Minister John Key on Tuesday said his office has received an invitation for him to visit the Lower Marae on Waitangi Day, but was waiting for a meeting of the Te Tii Marae Trustees. More>>

ALSO:

Flagged: 'Wrong Colour' Bridge Flag To Change

NZ First: Only 13 days after National trumpeted its legally questionable flag on Auckland Harbour Bridge, it is now coming down because it is the wrong colour... “Mr Key’s latest flag fiasco is another waste of taxpayers' money. Given it is coming down, down is exactly the location where it should remain. More>>

ALSO:

School's In: Children Head Back To School

“Across the whole of this year we expect 61,820 five year olds will begin their primary schooling for the first time,” says the Ministry of Education head of sector enablement and support Katrina Casey. More>>

ALSO:

Dog & Lemon: FBI Disagrees With NZ Government Over Police Chases

Multiple studies, quoted by the FBI, show that once suspects realise they're no longer being chased; they tend to slow down to normal driving speeds and therefore become far less of a risk. The FBI report also categorically rejected the argument that abandoning police chases meant ‘giving in’ to offenders. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news