Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


ATEED announces bumper line-up of events for 2014/15

ATEED announces bumper line-up of events for 2014/15


Auckland will enjoy a massive line-up of major events over the next year, including a diverse portfolio of sporting, arts and cultural events.

Auckland Tourism, Events and Economic Development (ATEED), on behalf of Auckland Council, today announced the 35 major events that it will sponsor in 2014/15.

ATEED’s Major Events Portfolio includes 19 events that successfully applied for sponsorship through the annual major events contestable fund, 10 multi-year sponsorships, three events supported in-kind, and three one-off major sporting events – the FIFA U20 World Cup, ICC Cricket World Cup and Volvo Ocean Race Auckland Stopover.

Auckland Mayor Len Brown says major events are pivotal in helping to transform a city both for residents and in the eyes of the world.

“Recent accolades show that our Major Events Strategy is already helping to transform Auckland into a world-class city. Last month we were named the third best sporting city in the world at the prestigious SportBusiness Ultimate Sports Cities Awards,” says Mr. Brown

“Auckland is now preparing to host an incredible line-up of major events in 2015. The economic opportunities and legacy that go alongside this are significant. We encourage visitors from New Zealand and overseas to come and enjoy Auckland during this huge year of events.”

All sponsored events in the Major Events Portfolio are assessed for their ability to generate new money (GDP) for Auckland, grow domestic and international visitor nights, build awareness of Auckland internationally, and provide Aucklanders with the chance to enjoy world-class events.

The 2014/15 Major Events Portfolio includes 18 events with an arts, social or cultural focus. These include two new additions to the portfolio – Art in the Dark and headland Sculpture on the Gulf – Auckland Writers Festival, and community favourites Diwali Festival, Auckland Lantern Festival and Pasifika Festival.

ATEED received 47 applications requesting a combined value of almost $12 million for the 2014/15 contestable Major Events Fund, with approximately $1 million of sponsorship available. This is double the value of applications made last year.

ATEED Chief Executive Brett O’Riley is confident the new events season will build on the success of the 2013/14 year.

“While data from 2013/14 is not yet finalised, we’re well on track to exceed our major events performance targets of 95,000 visitor nights and $40 million GDP,” says Mr O’Riley.

The Major Events Strategy contributes towards the transformation of Auckland into the world’s most liveable city, and helps to position Auckland as a destination for visitors.


Ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

PARLIAMENT TODAY:

Midwives On Pay Equity: Historic Bill Of Rights Case For High Court

“We have been left with no choice.” That from Karen Guilliland, the Chief Executive of the New Zealand College of Midwives, as the organisation prepares to file a pay parity discrimination case on the basis of gender under the NZ Bill of Rights Act in the High Court. More>>

ALSO:

Gordon Campbell: On The Children’s Commission Report On CYF

Accusing the overworked and underfunded staff at Child, Youth and Family of a “dump and run culture of neglect” is the kind of luxury that a Children’s Commissioner can afford to indulge in from his own comfy perch in the bureaucracy. More>>

ALSO:

Mt Eden Prison: Serco Inquiry Extended

A two month delay to the Government investigation into prison fight clubs shows the extent of problems within the Serco circus, says Labour’s Corrections spokesperson Kelvin Davis. More>>

ALSO:

Health And Safety: Late Addition Of National Security Provisions A Concern

The New Zealand Law Society has expressed its significant concerns at the last-minute addition to the Health and Safety Reform Bill of provisions for a closed material procedure for court proceedings where national security is involved. More>>

ALSO:

Rugby And Beer: World Cup Alcohol Bill Passes

ACT MP David Seymour’s Sale and Supply of Alcohol (Extended licensing hours during Rugby World Cup) Bill completed its third reading by 99 to 21... More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news