Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


ATEED announces bumper line-up of events for 2014/15

ATEED announces bumper line-up of events for 2014/15


Auckland will enjoy a massive line-up of major events over the next year, including a diverse portfolio of sporting, arts and cultural events.

Auckland Tourism, Events and Economic Development (ATEED), on behalf of Auckland Council, today announced the 35 major events that it will sponsor in 2014/15.

ATEED’s Major Events Portfolio includes 19 events that successfully applied for sponsorship through the annual major events contestable fund, 10 multi-year sponsorships, three events supported in-kind, and three one-off major sporting events – the FIFA U20 World Cup, ICC Cricket World Cup and Volvo Ocean Race Auckland Stopover.

Auckland Mayor Len Brown says major events are pivotal in helping to transform a city both for residents and in the eyes of the world.

“Recent accolades show that our Major Events Strategy is already helping to transform Auckland into a world-class city. Last month we were named the third best sporting city in the world at the prestigious SportBusiness Ultimate Sports Cities Awards,” says Mr. Brown

“Auckland is now preparing to host an incredible line-up of major events in 2015. The economic opportunities and legacy that go alongside this are significant. We encourage visitors from New Zealand and overseas to come and enjoy Auckland during this huge year of events.”

All sponsored events in the Major Events Portfolio are assessed for their ability to generate new money (GDP) for Auckland, grow domestic and international visitor nights, build awareness of Auckland internationally, and provide Aucklanders with the chance to enjoy world-class events.

The 2014/15 Major Events Portfolio includes 18 events with an arts, social or cultural focus. These include two new additions to the portfolio – Art in the Dark and headland Sculpture on the Gulf – Auckland Writers Festival, and community favourites Diwali Festival, Auckland Lantern Festival and Pasifika Festival.

ATEED received 47 applications requesting a combined value of almost $12 million for the 2014/15 contestable Major Events Fund, with approximately $1 million of sponsorship available. This is double the value of applications made last year.

ATEED Chief Executive Brett O’Riley is confident the new events season will build on the success of the 2013/14 year.

“While data from 2013/14 is not yet finalised, we’re well on track to exceed our major events performance targets of 95,000 visitor nights and $40 million GDP,” says Mr O’Riley.

The Major Events Strategy contributes towards the transformation of Auckland into the world’s most liveable city, and helps to position Auckland as a destination for visitors.


Ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

PARLIAMENT TODAY:

PM's Presser: ‘Precarious’ Solid Energy In Banks’ Hands

Liquidation of state-owned coal company Solid Energy “cannot be ruled out” but is “not the number one preferred option of the government,” says Prime Minister John Key, who confirmed the beleaguered company was discussed today at Cabinet as its banking syndicate grapples with its commercially dire prospects. More>>

ALSO:

Missed Opportunities: Amnesty International Report Card On NZ's UN Role

As New Zealand steps down from its month as President of the Council, Amnesty International has taken the opportunity to review New Zealand’s role on the Council so far and assess their performance and contribution to protecting human rights worldwide. More>>

ALSO:

Prince Charles Get More Jobs: PM Announces Honorary Military Appointments

PM John Key has announced that Her Majesty The Queen has approved the appointment of HRH The Prince of Wales to three honorary positions: Admiral of the Fleet of the Royal New Zealand Navy; Field Marshal, New Zealand Army; Marshal of the Royal New Zealand Air Force. More>>

ALSO:

No TPP Deal: Gordon Campbell On Why We Should Still Oppose Investor-State Dispute Measures

Even in this dark hour for the TPP, the secrecy farce continues... What is left to hide? Every single negotiator went into those talks in Maui knowing exactly where everyone else stood. More>>

REACTION:

Salvation Army On Homelessness: Hard Times In West Auckland

The report details an uncomfortable story of people whose only option is to live an unhealthy, dangerous and damaging street life... The social housing needed by these people is not currently available in sufficient quantity. More social housing is required in the West. More>>

ALSO:

Message For PM: NZ Supports Te Reo Māori – You Should Too

As Māori Language Week celebrations and commemoration of 40 years draws to an end, the Māori Language Commission, Te Taura Whiri i te Reo Māori, is once again hugely encouraged by the widespread support for Māori language from throughout the country ... More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news