Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Bringing the sea to the city


Bringing the sea to the city



In celebration of World Ocean’s Day this Sunday, Sealord is using a New Zealand first virtual experience at Downtown Shopping Centre today to showcase their leadership in sustainable fishing.

Auckland commuters will find themselves swimming with sharks and dodging schools of hoki with an interactive augmenting reality experience. Unsuspecting passersby can interact with the virtual ocean and see themselves under the sea on a large screen.

This is the first time a live interactive augmenting reality experience has been used in New Zealand, and is a reflection of growing advancements across the technology field – from holograms through to 3D printing.

Sealord believes this innovative technology is the perfect way to communicate about sustainable fishing.

“We can’t take everyone out on our boats to see how we look after the sea, but we can bring the sea to the people”, says Graham Stuart, Sealord CEO.

“We have a generation of technologically savvy New Zealanders. One way to get important messages out to them is through creative use of technology.”

The experience illustrates the steps taken to ensure Sealord hoki is sustainable and meets the requirements for the internationally-recognised Marine Stewardship Council (MSC) certification. The New Zealand hoki fishery has maintained the MSC’s high standard for sustainability since 2001 and has been certified a record number of three times.

The MSC ecolabel can be seen on certified sustainable fresh, canned and frozen fish in stores. Charlotte Connell, Communications Manager at the Marine Stewardship Council, commends Sealord for making such a strong commitment to sustainable fishing.

“Sealord is showing tremendous leadership. Their entire range of hoki products will soon be proudly marked with our blue ecolabel, giving New Zealanders that extra assurance their seafood is sustainable” she said.

The experience is available to the public at Downtown Shopping Centre until 6:00pm today.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

PARLIAMENT TODAY:

Nauru: Scholars Urge Minister To Act On Deteriorating Democracy

“Since the 2013 election in Nauru, there has been a series of disturbing developments on the islands that indicate a severe deterioration in the state of its parliamentary democracy and in the rule of law,” say the scholars. More>>

ALSO:

Foreign Affairs: NZ Begins Presidency Of UN Security Council

Prime Minister John Key has welcomed the start of New Zealand’s month-long Presidency of the United Nations Security Council in New York. More>>

ALSO:


Labour: Cash For Charter Schools, Mould For State Schools

“Recently released financial statements show the Whangarei charter school He Puna Marama received $3.9 million in government funding to the end of last year. Yet their audited accounts show they only spent $1.4 million on education, leaving almost $2.5 million over two years unaccounted for." More>>

ALSO:

Kiwirail Plans Shift From Electric: National Urged Not To Take Backwards Step

The National Government shouldn’t drag New Zealand backwards by replacing its climate friendly electric trains with carbon-polluting diesel trains, the Green Party said today. More>>

ALSO:

Capital Connection:

Harmful Digital Communication Bill Passes: Focus Must Be On Education

InternetNZ acknowledges the passage of the Harmful Digital Communications Bill into law this afternoon, and says that the sooner the education efforts at the heart of the legislation start, the better... More>>

ALSO:

3-Year Transport Plan: No Plans On Six Northland-Election Bridges

The Transport Authority’s decision to fund only four of the 10 bridges promised in National’s shameless Northland by-election bribe is a huge embarrassment for Transport Minister Simon Bridges, Labour’s Transport spokesperson Phil Twyford says. More>>

ALSO:

Gaza Blockade: Māori TV Crew Returning Safely From Israel

A Māori Television crew will be flown back from Israel after their boat was detained by the Israeli Navy while attempting to break the Gaza blockade. More>>

ALSO:

Family Violence: Increasing Reporting But Fewer Resolutions

“We are aware the Police have embarked on a significant programme of change in how they respond to family violence. The data suggests that adequate resourcing including investing in staff training, support and culture change will be required for this to be effective.” More>>

ALSO:

Health: NZ Children Still Suffer Rickets From Lack Of Vitamin D

Vitamin D deficiency continues to cause rickets in young New Zealanders, new University of Otago research has found. The researchers say that their finding suggests that at-risk mothers and children should be better targeted for Vitamin D supplementation. More>>

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news