Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Bringing the sea to the city


Bringing the sea to the city



In celebration of World Ocean’s Day this Sunday, Sealord is using a New Zealand first virtual experience at Downtown Shopping Centre today to showcase their leadership in sustainable fishing.

Auckland commuters will find themselves swimming with sharks and dodging schools of hoki with an interactive augmenting reality experience. Unsuspecting passersby can interact with the virtual ocean and see themselves under the sea on a large screen.

This is the first time a live interactive augmenting reality experience has been used in New Zealand, and is a reflection of growing advancements across the technology field – from holograms through to 3D printing.

Sealord believes this innovative technology is the perfect way to communicate about sustainable fishing.

“We can’t take everyone out on our boats to see how we look after the sea, but we can bring the sea to the people”, says Graham Stuart, Sealord CEO.

“We have a generation of technologically savvy New Zealanders. One way to get important messages out to them is through creative use of technology.”

The experience illustrates the steps taken to ensure Sealord hoki is sustainable and meets the requirements for the internationally-recognised Marine Stewardship Council (MSC) certification. The New Zealand hoki fishery has maintained the MSC’s high standard for sustainability since 2001 and has been certified a record number of three times.

The MSC ecolabel can be seen on certified sustainable fresh, canned and frozen fish in stores. Charlotte Connell, Communications Manager at the Marine Stewardship Council, commends Sealord for making such a strong commitment to sustainable fishing.

“Sealord is showing tremendous leadership. Their entire range of hoki products will soon be proudly marked with our blue ecolabel, giving New Zealanders that extra assurance their seafood is sustainable” she said.

The experience is available to the public at Downtown Shopping Centre until 6:00pm today.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Wellington: Predator Free Capital Plan

Wellington City Council (WCC), the Greater Wellington Regional Council (GWRC) and NEXT Foundation, today announced a joint collaboration to make Wellington the first Predator Free capital city in the world. More>>

ALSO:

Gordon Campbell: On Judith Collins’ Efforts At Self Correction

Thousands of prisoners currently in prison may be entitled to an earlier release than expected – and compensation – because Corrections has incorrectly calculated their term of imprisonment. Unless of course, the government buries its mistakes by changing the law and retro-actively getting itself off the hook… More>>

ALSO:

More Justice & Corrections

Sector Opposes Bill: Local Government Bill Timeframe Extended

The Minister of Local Government Peseta Sam Lotu-Iiga has asked the Select Committee to extend the report back date for the Local Government Act 2002 Amendment Bill (No 2). More>>

ALSO:

Breed Laws Don’t Work: Vets On New National Dog Control Plan

It is pleasing therefore to see Louise Upston Associate Minister for Local Government calling for a comprehensive solution... However, relying on breed specific laws to manage dog aggression will not work. More>>

ALSO:

Not Waiting On Select Committee: Green Party Releases Medically-Assisted Dying Policy

“Adults with a terminal illness should have the right to choose a medically assisted death,” Green Party health spokesperson Kevin Hague said. “The Green Party does not support extending assisted dying to people who aren't terminally ill because we can’t be confident that this won't further marginalise the lives of people with disabilities." More>>

ALSO:

General Election Review: Changes To Electoral Act Introduced

More effective systems in polling places and earlier counting of advanced votes are on their way through proposed changes to our electoral laws, Justice Minister Amy Adams says. More>>

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news