Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Bringing the sea to the city


Bringing the sea to the city



In celebration of World Ocean’s Day this Sunday, Sealord is using a New Zealand first virtual experience at Downtown Shopping Centre today to showcase their leadership in sustainable fishing.

Auckland commuters will find themselves swimming with sharks and dodging schools of hoki with an interactive augmenting reality experience. Unsuspecting passersby can interact with the virtual ocean and see themselves under the sea on a large screen.

This is the first time a live interactive augmenting reality experience has been used in New Zealand, and is a reflection of growing advancements across the technology field – from holograms through to 3D printing.

Sealord believes this innovative technology is the perfect way to communicate about sustainable fishing.

“We can’t take everyone out on our boats to see how we look after the sea, but we can bring the sea to the people”, says Graham Stuart, Sealord CEO.

“We have a generation of technologically savvy New Zealanders. One way to get important messages out to them is through creative use of technology.”

The experience illustrates the steps taken to ensure Sealord hoki is sustainable and meets the requirements for the internationally-recognised Marine Stewardship Council (MSC) certification. The New Zealand hoki fishery has maintained the MSC’s high standard for sustainability since 2001 and has been certified a record number of three times.

The MSC ecolabel can be seen on certified sustainable fresh, canned and frozen fish in stores. Charlotte Connell, Communications Manager at the Marine Stewardship Council, commends Sealord for making such a strong commitment to sustainable fishing.

“Sealord is showing tremendous leadership. Their entire range of hoki products will soon be proudly marked with our blue ecolabel, giving New Zealanders that extra assurance their seafood is sustainable” she said.

The experience is available to the public at Downtown Shopping Centre until 6:00pm today.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

PARLIAMENT TODAY:

Transport Report: LGNZ Calls For Proactive Approach To Mobilise Regions

LGNZ has today released Mobilising the Regions, its major transport study, which highlights the economic and social impact of strategic transport decisions nationally and in the regions, and the direct link between regional development, national prosperity, social well-being and cohesiveness. More>>

ALSO:

Transport: New Rules Bring Double-Deckers To Our Cities

New rules that allow buses, including double-deckers, to carry more people will ramp up the public transport offering in our cities, Transport Minister Simon Bridges and Associate Transport Minister Craig Foss say. More>>

ALSO:

Cycling:


Images & Video: Four Alternative Flags For Referendum

Flag Consideration Panel chair, Professor John Burrows, said the Panel’s decision had been guided first and foremost by the results of its engagement programme across a range of communities where thousands of Kiwis shared what was special about New Zealand, as well as the Panel’s own selection criteria. More>>

ALSO:

Labour: New Figures Show Speculators Rampant

New figures released by the Reserve Bank show there’s been an explosion in mortgage lending with most of the growth going to property investors, Labour’s Housing spokesperson Phil Twyford says. More>>

ALSO:

False Official Information Response: English's Apology Accepted

Finance Minister Bill English is being thanked for his apology to New Zealand First Leader and Member of Parliament for Northland Rt Hon Winston Peters... Mr English says his staff and the Treasury have searched again, and they found the document that they denied having. More>>

ALSO:

Midwives On Pay Equity: Historic Bill Of Rights Case For High Court

“We have been left with no choice.” That from Karen Guilliland, the Chief Executive of the New Zealand College of Midwives, as the organisation prepares to file a pay parity discrimination case on the basis of gender under the NZ Bill of Rights Act in the High Court. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news