Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Charity network will grow with increased promotion

Charity network will grow with increased promotion, Canterbury student research shows

June 10, 2014

A group of University of Canterbury students are keen to make Cantabrians fitter, not fatter, by helping a charity organisation.

The students’ research has found that a not-for-profit charity, Active Canterbury Network, will grow their operation if they post on Facebook and put out flyers and taglines to engage the public and increase interest in the services.

Leah Tulloch, Katie Bell, Stella Seyb, Jonny Orr and Hugh Lynch formed a team of student consultants to assist the network, a coalition of trusts, agencies and organisations whose goal is to promote fitness and support people to lead active lives in Canterbury.

The students are part of the University of Canterbury Students’ Association club 180 Degrees Consulting. The 180 Degrees organisation is the world's largest student-driven consultancy, operating in 18 countries. They help charities and not-for-profit organisations achieve greater social impact. The Canterbury students are not receiving credits for the work but were all committed to community engagement.

This group’s research report identified and addressed key issues that the Active Canterbury Network is facing. It has been established that the primary issue are marketing strategies and its ability to reach its intended audience.

Team leader Leah Tulloch says their research identified the difficulties in establishing a connection with the health professionals and a significant gap in the general public's awareness and its use of the ACN’s services.

``The network is a coalition of agencies, trusts and organisations that promote fitness and support people to lead active lives in Canterbury. Network members from health and fitness organisations meet regularly to discuss physical activity initiatives, plan joint projects and coordinate activities across the region.

``The network has struggled to generate sufficient interest with health professionals and the general public. Its goal is to be recognised as the first point of contact for people who want more information about getting fit in Canterbury. They want to increase awareness of their services and brand, resulting in increased engagement with the website and phone line.

``The organisation’s current marketing strategy is low level and untargeted and could be improved to better target the general public. We suggested flyers be distributed to reach Māori and Pacific Islander communities.

``Our recommendation is a marketing strategy that will effectively communicate the key messages to the targeted demographic groups, particularly Māori and Pacific Islanders, as well as to suggest ideas on how to raise awareness about the website and the 0800 number using low cost marketing methods,’’ Tulloch says.

Active Canterbury Network coordinator Nadine Milmine says the 180 Degrees consulting students provided them with a well-researched, succinct marketing strategy that will help the group reach its target groups more effectively.

``I would encourage other charities interested in solving problems and achieving their objectives to consider engaging the services of this motivated group of students.’’

ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Departure Speech: Governor-General’s State Farewell Luncheon

"...Unfortunately I was unable to get to the Antarctic, the Chatham Islands and the Kermadecs. A dicky heart thwarted our travel to the Antarctic; and even though I volunteered to parachute into the Kermadecs to join the Young Blake expedition, time, commitments and officials frustrated my plans to visit the Kermadecs and Chathams." More>>

ALSO:

New Research: Most Homeless People Working Or Studying

“The cost of housing has been rising without corresponding increases in income, whilst the number of state houses per capita has been in decline. Many low-income people are missing out on housing, whether we recognise them as ‘homeless’ or not. More>>

ALSO:

Post-Traynor: New Offender Info Sharing Plan

“This Bill delivers on that step-change by moving away from name-based records held by individual agencies to a shared, anchor identity based on unalterable information, such as fingerprints and facial recognition. It also gives agencies access to the drivers’ licence photo database and birth, death and marriages information." More>>

  • NZ Law Foundation - New $2M fund for research on information challenges
  • Littoral: New Ship To Deliver Enhanced Naval Capability

    Defence Minister Gerry Brownlee says the Government has approved a Ministry of Defence and New Zealand Defence Force recommendation to request tenders for a new naval ship to support littoral operations. More>>

    July:

    After King's Labour Snub: Māori Party And Kiingitanga To Work Together

    Māori Party Co-leaders Te Ururoa Flavell and Marama Fox met with Kiingitanga representatives in Wellington yesterday to discuss working together on key issues for the betterment of Māori. More>>

    ALSO:

    Waitangi Claim On Rehabilitation: The 'Justus' System For Māori Not Good Enough

    Closing statements at the Waitangi Tribunal case against Corrections called for immediate steps and a comprehensive review to address the high rate of Māori reoffending. More>>

    ALSO:

    Advice: PM Sets Rules For Ministers' Treatment Of Public Servants

    Prime Minister John Key has laid down the law about the way ministers and public servants should interact, saying ministers may not always like the advice they receive, but they must listen to it carefully, respectfully and professionally. More>>

    Gordon Campbell: On The Funding Changes In Special Needs Education, And Uber

    The plan to strip out the educational support for older “special needs” children in order to meet the existing shortfall in funding for special needs in early childhood education is so miserly and relentlessly stupid as to defy belief… More>>

    SPECIAL EDUCATION (& More):

    Online Learning Plans:

    Get More From Scoop

     

    LATEST HEADLINES

     
     
     
     
     
     
     
     
     
    Regional
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news