Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Charity network will grow with increased promotion

Charity network will grow with increased promotion, Canterbury student research shows

June 10, 2014

A group of University of Canterbury students are keen to make Cantabrians fitter, not fatter, by helping a charity organisation.

The students’ research has found that a not-for-profit charity, Active Canterbury Network, will grow their operation if they post on Facebook and put out flyers and taglines to engage the public and increase interest in the services.

Leah Tulloch, Katie Bell, Stella Seyb, Jonny Orr and Hugh Lynch formed a team of student consultants to assist the network, a coalition of trusts, agencies and organisations whose goal is to promote fitness and support people to lead active lives in Canterbury.

The students are part of the University of Canterbury Students’ Association club 180 Degrees Consulting. The 180 Degrees organisation is the world's largest student-driven consultancy, operating in 18 countries. They help charities and not-for-profit organisations achieve greater social impact. The Canterbury students are not receiving credits for the work but were all committed to community engagement.

This group’s research report identified and addressed key issues that the Active Canterbury Network is facing. It has been established that the primary issue are marketing strategies and its ability to reach its intended audience.

Team leader Leah Tulloch says their research identified the difficulties in establishing a connection with the health professionals and a significant gap in the general public's awareness and its use of the ACN’s services.

``The network is a coalition of agencies, trusts and organisations that promote fitness and support people to lead active lives in Canterbury. Network members from health and fitness organisations meet regularly to discuss physical activity initiatives, plan joint projects and coordinate activities across the region.

``The network has struggled to generate sufficient interest with health professionals and the general public. Its goal is to be recognised as the first point of contact for people who want more information about getting fit in Canterbury. They want to increase awareness of their services and brand, resulting in increased engagement with the website and phone line.

``The organisation’s current marketing strategy is low level and untargeted and could be improved to better target the general public. We suggested flyers be distributed to reach Māori and Pacific Islander communities.

``Our recommendation is a marketing strategy that will effectively communicate the key messages to the targeted demographic groups, particularly Māori and Pacific Islanders, as well as to suggest ideas on how to raise awareness about the website and the 0800 number using low cost marketing methods,’’ Tulloch says.

Active Canterbury Network coordinator Nadine Milmine says the 180 Degrees consulting students provided them with a well-researched, succinct marketing strategy that will help the group reach its target groups more effectively.

``I would encourage other charities interested in solving problems and achieving their objectives to consider engaging the services of this motivated group of students.’’

ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Digital Evolution: Scoop Independent News Launches "Operation Chrysalis"

From today Scoop is beginning a process of public consultation with the political, business and civil society groups it has served for the past 15 and a half years.

"It is hoped that in time - with new leadership and increased community engagement - the chrysalis will incubate a new kind of Scoop, one which can sustainably continue Scoop's Mission 'to be an agent of positive change'", says Scoop Founder, Editor and Publisher Alastair Thompson.

"As big publishing shrivels, public participation in contributing and spreading news has grown. Scoop has evolved with this wave by providing an independent platform, committed to upholding democracy, providing a voice to all, and providing the public easy access to information about decisions which affect them." More>>

 

Parliament Adjourns:

Greens: CAA Airport Door Report Conflicts With Brownlee’s Claims

The heavily redacted report into the incident shows conflicting versions of events as told by Gerry Brownlee and the Christchurch airport security staff. The report disputes Brownlee’s claim that he was allowed through, and states that he instead pushed his way through. More>>

ALSO:

TAIC: Final Report On Grounding Of MV Rena

Factors that directly contributed to the grounding included the crew:
- not following standard good practice for planning and executing the voyage
- not following standard good practice for navigation watchkeeping
- not following standard good practice when taking over control of the ship. More>>

ALSO:

Gordon Campbell:
On The Pakistan Schoolchildren Killings

The slaughter of the children in Pakistan is incomprehensibly awful. On the side, it has thrown a spotlight onto something that’s become a pop cultural meme. Fans of the Homeland TV series will be well aware of the collusion between sections of the Pakistan military/security establishment on one hand and sections of the Taliban of the other… More>>

ALSO:

Werewolf Satire:
The Politician’s Song

am a perfect picture of the modern politic-i-an:
I don’t precisely have a plan so much as an ambition;
‘Say what will sound most pleasant to the public’ is my main dictum:
And when in doubt attack someone who already is a victim More>>

ALSO:

Flight: Review Into Phillip Smith’s Escape Submitted To Government

The review follows an earlier operational review by the Department of Corrections and interim measures put in place by the Department shortly after prisoner Smith’s escape, and will inform the Government Inquiry currently underway. More>>

ALSO:

Intelligence: Inspector-General Accepts Apology For Leak Of Report

The Inspector-General of Intelligence and Security, Cheryl Gwyn, has accepted an unreserved apology from Hon Phil Goff MP for disclosing some of the contents of her recent Report into the Release of Information by the NZSIS in July and August 2011 to media prior to its publication. The Inspector-General will not take the matter any further. More>>

ALSO:

Drink: Alcohol Advertising Report Released

The report of the Ministerial Forum on Alcohol Advertising and Sponsorship has been released today, with Ministers noting that further work will be required on the feasibility and impact of the proposals. More>>

ALSO:

Other Report:

Leaked Cabinet Papers: Treasury Calls For Health Cuts

Leaked Cabinet papers that show that Government has been advised to cut the health budget by around $200 million is ringing alarm bells throughout the nursing and midwifery community. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news