Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Charity network will grow with increased promotion

Charity network will grow with increased promotion, Canterbury student research shows

June 10, 2014

A group of University of Canterbury students are keen to make Cantabrians fitter, not fatter, by helping a charity organisation.

The students’ research has found that a not-for-profit charity, Active Canterbury Network, will grow their operation if they post on Facebook and put out flyers and taglines to engage the public and increase interest in the services.

Leah Tulloch, Katie Bell, Stella Seyb, Jonny Orr and Hugh Lynch formed a team of student consultants to assist the network, a coalition of trusts, agencies and organisations whose goal is to promote fitness and support people to lead active lives in Canterbury.

The students are part of the University of Canterbury Students’ Association club 180 Degrees Consulting. The 180 Degrees organisation is the world's largest student-driven consultancy, operating in 18 countries. They help charities and not-for-profit organisations achieve greater social impact. The Canterbury students are not receiving credits for the work but were all committed to community engagement.

This group’s research report identified and addressed key issues that the Active Canterbury Network is facing. It has been established that the primary issue are marketing strategies and its ability to reach its intended audience.

Team leader Leah Tulloch says their research identified the difficulties in establishing a connection with the health professionals and a significant gap in the general public's awareness and its use of the ACN’s services.

``The network is a coalition of agencies, trusts and organisations that promote fitness and support people to lead active lives in Canterbury. Network members from health and fitness organisations meet regularly to discuss physical activity initiatives, plan joint projects and coordinate activities across the region.

``The network has struggled to generate sufficient interest with health professionals and the general public. Its goal is to be recognised as the first point of contact for people who want more information about getting fit in Canterbury. They want to increase awareness of their services and brand, resulting in increased engagement with the website and phone line.

``The organisation’s current marketing strategy is low level and untargeted and could be improved to better target the general public. We suggested flyers be distributed to reach Māori and Pacific Islander communities.

``Our recommendation is a marketing strategy that will effectively communicate the key messages to the targeted demographic groups, particularly Māori and Pacific Islanders, as well as to suggest ideas on how to raise awareness about the website and the 0800 number using low cost marketing methods,’’ Tulloch says.

Active Canterbury Network coordinator Nadine Milmine says the 180 Degrees consulting students provided them with a well-researched, succinct marketing strategy that will help the group reach its target groups more effectively.

``I would encourage other charities interested in solving problems and achieving their objectives to consider engaging the services of this motivated group of students.’’


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines



Labour: Little Announces New Shadow Cabinet

“Labour had an impressive intake of fresh faces after last year’s election and newest MPs have now had a year to show what they’re made of. This reshuffle rewards hard work and continues my drive to renew our Caucus line up." More>>


Because Reasons: Someone Reckons David Seymour Is Politician Of The Year

Trans Tasman's 11th annual Roll Call has thrown a curve ball this year, ignoring the likes of John Key, Bill English, and Winston Peters to pick its politician of the year from the ranks of the new generation. More>>


Whaling: NZ Deeply Disappointed By Japan's Decision

“New Zealand is strongly opposed to whaling in the Southern Ocean. We call on Japan to take heed of the 2014 International Court of Justice decision and international scientific advice concerning their whaling activities.” More>>


Relevant Consents Gained: Government Unveils RMA Reform Package

The government has formally hauled down the flag on its attempts to alter the balance of environmental and economic priorities in the Resource Management Act, unveiling a 180-page Resource Legislation Amendment Bill containing reforms that have been largely endorsed by most political parties. More>>


Closing Schools And Such: Interim Redcliffs Decision Announced

“While the school’s board has argued that circumstances that could give rise to potential disruption are extremely unlikely, advice from technical experts has shown these concerns cannot be ruled out." More>>


Jane Kelsey: High Court Can’t Make Groser Provide TPPA Information Faster

‘This week we went back to court to challenge Trade Minister Groser’s stalling tactics over the release of information on the Trans-Pacific Partnership Agreement negotiations, following a High Court order that he reconsider the Official Information Act request I made last January’, said University of Auckland law professor Jane Kelsey, first applicant in the case. More>>

Werewolf 58: No Climate For Change

The last time the global community tried to take collective action on climate change the world’s leaders finally came to agree that every not-too-onerous effort should be made to hold global warming to 2°C above the pre-industrial average. At Paris, all 150 participant countries nations will have put forward their pledges... On the information available, New Zealand's is the second weakest contribution of any nation in the developed world. More>>


Lambton Quay Shutdown: Object Was Made To Look Like Bomb

Police cordoned off part of Lambton Quay Wednesday afternoon, saying that a suspicious package had been found. Buildings were evacuated and buses were detoured. The army’s explosive ordnance disposal unit was brought to the Quay. More>>


Public Sector Still Shrinking: Record Low Number Of 'Backroom Bureaucrats'

Ongoing restraint in the public sector and a focus on better frontline services has seen a further reduction in the number of core Government employees, State Services Minister Paula Bennett says. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news