Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Charity network will grow with increased promotion

Charity network will grow with increased promotion, Canterbury student research shows

June 10, 2014

A group of University of Canterbury students are keen to make Cantabrians fitter, not fatter, by helping a charity organisation.

The students’ research has found that a not-for-profit charity, Active Canterbury Network, will grow their operation if they post on Facebook and put out flyers and taglines to engage the public and increase interest in the services.

Leah Tulloch, Katie Bell, Stella Seyb, Jonny Orr and Hugh Lynch formed a team of student consultants to assist the network, a coalition of trusts, agencies and organisations whose goal is to promote fitness and support people to lead active lives in Canterbury.

The students are part of the University of Canterbury Students’ Association club 180 Degrees Consulting. The 180 Degrees organisation is the world's largest student-driven consultancy, operating in 18 countries. They help charities and not-for-profit organisations achieve greater social impact. The Canterbury students are not receiving credits for the work but were all committed to community engagement.

This group’s research report identified and addressed key issues that the Active Canterbury Network is facing. It has been established that the primary issue are marketing strategies and its ability to reach its intended audience.

Team leader Leah Tulloch says their research identified the difficulties in establishing a connection with the health professionals and a significant gap in the general public's awareness and its use of the ACN’s services.

``The network is a coalition of agencies, trusts and organisations that promote fitness and support people to lead active lives in Canterbury. Network members from health and fitness organisations meet regularly to discuss physical activity initiatives, plan joint projects and coordinate activities across the region.

``The network has struggled to generate sufficient interest with health professionals and the general public. Its goal is to be recognised as the first point of contact for people who want more information about getting fit in Canterbury. They want to increase awareness of their services and brand, resulting in increased engagement with the website and phone line.

``The organisation’s current marketing strategy is low level and untargeted and could be improved to better target the general public. We suggested flyers be distributed to reach Māori and Pacific Islander communities.

``Our recommendation is a marketing strategy that will effectively communicate the key messages to the targeted demographic groups, particularly Māori and Pacific Islanders, as well as to suggest ideas on how to raise awareness about the website and the 0800 number using low cost marketing methods,’’ Tulloch says.

Active Canterbury Network coordinator Nadine Milmine says the 180 Degrees consulting students provided them with a well-researched, succinct marketing strategy that will help the group reach its target groups more effectively.

``I would encourage other charities interested in solving problems and achieving their objectives to consider engaging the services of this motivated group of students.’’

ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

#Kexit: Prime Minister John Key Announces Resignation

Prime Minister John Key has announced that he’s resigning as Prime Minister in seven days’ time. He made the unexpected announcement at a 12.45 press conference at Parliament, called with less than an hour’s notice.

“It has been an enormous privilege to be Prime Minister of New Zealand, and these last eight years have been an incredible experience. Throughout these years I have given everything I could to this job that I cherish, and this country that I love...“ More>>

Gordon Campbell: On The Key Resignation

The resignation of John Key is one thing. The way that Key and his deputy Bill English have screwed the scrum on the leadership succession vote (due on December 12) is something else again. It remains to be seen whether the party caucus – ie, the ambitious likes of Steven Joyce, Judith Collins, Paula Bennett, and Amy Adams – will simply roll over... More>>

 

Q+A: Labour's Michael Wood Wins Mt Roskill

Labour’s Michael Wood, who last night won a 6,000 vote majority in the Mt Roskill by-election, says the reason for the win was simple, clear messaging... More>>

ALSO:

Gordon Campbell: On Anne Tolley’s Callous Folly

Last week’s conflict between Social Development Minister Anne Tolley and District Court judge Carolyn Henwood illustrated quite a few of the flaws in the system. More>>

ALSO:

Members’ Bills: Greens' Domestic Violence And Loans Bills Pulled From Ballot

Jan Logie’s Domestic Violence-Victims' Protection Bill introduces workplace protections for victims of domestic violence, including allowing victims to request paid domestic violence leave for up to 10 days... Gareth Hughes’ Bill allows Kiwis with student loans to defer their student loan repayments into a first home savings scheme. More>>

ALSO:

IPCA: Police Did Not 'Deliberately' Use Pepper Spray On 10-Year-Old

"When spraying the man, the officer did not properly consider the necessity of using pepper spray in a confined space, the likelihood that it would affect the other innocent passengers or the fact that he was using a more powerful spray." More>>

ALSO:

Donor Bill Passes: Full Income Compensation For Live Organ Donors

Unanimous cross-party support for the Compensation for Live Organ Donors Bill represents a critical step in reducing the burgeoning waiting list for kidney donations, according to Kidney Health New Zealand chief executive Max Reid. More>>

ALSO:

Earthquake Response: Emergency Legislation Prepared

Three new Bills have been drafted in the wake of the magnitude 7.8 earthquake on November 14 to ensure the government can enable affected communities to respond quickly and efficiently. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
More RSS  RSS News AlertsNews Alerts
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news