Enterprise Dunedin Taking Shape

Dunedin (Thursday, 12 June 2014) – The establishment of Dunedin’s new single city marketing agency, Enterprise Dunedin, is well underway, with two key players setting up home together next week.

Enterprise Dunedin is the new group responsible for the economic development and marketing of the city. It brings together the DCC’s Economic Development Unit (EDU), i-SITE and Tourism Dunedin.

On Monday 16 June and Tuesday 17 June, EDU and Tourism Dunedin staff are moving into their new premises on the ground floor of the Municipal Chambers. The i-SITE Visitor Centre will stay in its current location at 26 Princes Street.

DCC Chief Executive Officer Dr Sue Bidrose says the new agency’s role is to deliver Dunedin’s Economic Development Strategy with the Grow Dunedin Partnership, including co-ordinating marketing initiatives for tourism and education and attracting investment and skilled migrants.

“When players across the city developed the Economic Development Strategy, they put a stake in the ground and made it clear what we have to do to ensure Dunedin continues to thrive economically.

“Part of that is bringing together economic development and marketing activities, because the message about Dunedin that we take to the world is the same whether you are a tourist, student or entrepreneur. That message is that Dunedin is a fantastic place in which to live, work, invest, study and visit.

“Work in those areas has been done previously by different agencies, but the benefit of creating a single group is that it will enable staff to work more closely together and achieve better outcomes for the city.”

Dr Bidrose says better alignment of marketing activities means a greater return on ratepayers’ investment in the promotion of Dunedin. The new agency is formally in place from 1 July. Until the new Director Enterprise Dunedin is appointed, all staff roles and industry contacts will remain the same. Staff can continue to be contacted on the same phone numbers.

“Creating Enterprise Dunedin is a really positive move which will bring real benefits to the city.

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