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Calling all creative minds

Calling all creative minds

Destination Coromandel have launched yet another competition that could be best suited to locals. They’re after impressions of the best brand or logo to promote The Coromandel to the world. Entrants go in the draw for a $400 prezzie card with votes from the public deciding the winning design.

Prior to Christmas last year Destination Coromandel ran a ‘sweet-shirt’ design competition in partnership with shirt retailers Mr Vintage. The entries reflected varying perspectives of how The Coromandel would best be showcased on a shirt. This in turn got the regional marketing agency querying what the perceptions of the official brand for the region might be.

Destination Coromandel Manager Hadley Dryden is satisfied that the brand is becoming more established in it’s target markets and doesn’t need changing but is game enough to see what the public think, “We’re keen to see what resonates with people when they think of the Coromandel, we’d love more locals and frequent visitors to become ambassadors for the region.”

With a vision to be rated as New Zealand’s number one must visit destination the marketing organisation could do with all the support they can get “People really connect the good for your soul proposition with The Coromandel, however the recall and brand association for the logo isn’t as strong.”

In an unusual approach for market research Destination Coromandel claim that the competition will help generate content and conversation in the social media realm. With a number design schools aware of the competition and an abundance of creative people living in The Coromandel there should be some insightful entries, “At the very least it’ll get people thinking about The Coromandel and hopefully our existing brand.”

To enter the competition or vote on entries visit www.designandwin.co.nz and check out www.thecoromandel.com for inspiration.


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