Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


NRL Nines reaps $9million return for Auckland

NRL Nines reaps $9million return for Auckland

The inaugural Dick Smith NRL Auckland Nines has surpassed all expectations, delivering $9.35 million in GDP to Auckland – more than double the forecast return on investment.

Mayor Len Brown today joined ATEED Chief Executive Brett O’Riley, Duco Events’ David Higgins and Paul Kind from NRL to announce the economic impacts from the February event.

“The NRL Auckland Nines has blown away all its first year targets,” says the Mayor. “It once again illustrates the value of major events to this city and proves that with the right concept and support Auckland can develop its own events with great outcomes.”

“The 2014 event also resulted in more than 68,000 visitor nights and live television coverage was watched by more than 1 million viewers in Australia – one of our key tourism markets. It is the most successful two day event on Auckland’s calendar.”

In addition to being well attended by Aucklanders, the event attracted 16,000 Kiwis from around the country with more than 6,000 people making the trip across the Tasman. Visitors stayed in Auckland for an average of three nights.

“On top of the benefits to the visitor economy, we saw teams visiting local rugby league clubs and inspiring young players that may very well be tomorrow’s NRL stars,” says the Mayor.

“It’s also worth reflecting that the tournament was held on the weekend of Rapture 2014: Eminem and Lantern Festival. It was the perfect illustration of Auckland coming of age as an exciting urban events destination.”

ATEED Chief Executive Brett O’Riley says success like this can only be achieved through strong partnerships between event promoters as well as private and public sector partners.

“In this case Duco has brought a new concept to ATEED and NRL and the result is an innovative nine-a-side tournament that captured the public imagination generating benefits that easily surpassed the goals we set for it in year one.”

“The $9,351,000 GDP impact is all the more impressive when you consider we forecast $3.8 million in year one rising to $6.8 million in year five.”

Visitor nights were also more than double the year one target – 68,360 against a target of 32,877. Of these, domestic visitor nights almost trebled expectations – 40,611 against a target of 13,190.

Mr O’Riley says while the NRL Nines generated 27,749 international visitor nights, comfortably ahead of the 19,687 target, the event’s live television exposure in Australia could lead to a greater influx of international visitors next year.

This year’s visitors and the enthusiastic uptake of event tickets by Aucklanders led to an attendance of approximately 45,000 people per day for the two day tournament at Eden Park, almost 10,000 up on crowd projections.

Mr O’Riley says ATEED is looking forward to working with Duco to make the NRL Nines even more successful over the remaining four years of its sponsorship.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Environment And Conservation: Changes To Our Oceans Pose Serious Concerns

New Zealand’s oceans, coasts, and marine wildlife are under growing pressure, according to the first national report from the Ministry for the Environment and Statistics New Zealand about the marine environment. More>>


Police Authority: Use Of Taser Was Disproportionate And Unjustified

The Independent Police Conduct Authority has found that an officer’s second use of a Taser on a mentally unwell Hokitika man was disproportionate and unjustified. More>>


Gordon Campbell: On Holidays, Hekia Parata And Badlands

Hekia Parata, adieu. Reportedly, she’s been ‘passionate’ about education. She has “bravely’ led the charge on the government’s education reforms. In the past week , many of the postscripts to Hekia Parata’s career as Education Minister have sounded like a schoolteacher desperately trying to find some reason why a D student can be marked up to C minus. More>>


Minister of Finance: Plan Shows $100 Billion Infrastructure Projects

Finance Minister Bill English has today launched the Government’s Ten Year Capital Intentions Plan (CIP) which shows a pipeline of $100.9 billion worth of infrastructure projects over the next decade. More>>


Werewolf: Safe Landings Gordon Campbell on the safety challenge to the Wellington runway extension.

The safety-related legal challenge revolves around the size of the 90 metre long Runway End Safety Area (RESA) being proposed for the runway extension. More>>


Environment Commissioner: We Need To Work Together On Climate Change And Farming

“The debate around agricultural emissions and the ETS has been polarised for too long,” said the Commissioner. “But the ETS is not the only way forward – there are other things that can be done.” More>>


NZ Super Fund: Seeking To Put A Market Price On Climate Change

Oct. 19 (BusinessDesk) - The New Zealand Superannuation Fund says it will devise a set of rules to assess investment winners and losers under climate change, a strategy that could rule out fossil fuels or producers such as current portfolio member Exxon ... More>>


Rejuvenation: Parata Will Not Contest 2017 Election

Education Minister and National List MP Hekia Parata has today announced that she will not be contesting the next election. She advised the Prime Minister of her decision earlier this year. More>>

Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news