Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


NRL Nines reaps $9million return for Auckland

NRL Nines reaps $9million return for Auckland


The inaugural Dick Smith NRL Auckland Nines has surpassed all expectations, delivering $9.35 million in GDP to Auckland – more than double the forecast return on investment.

Mayor Len Brown today joined ATEED Chief Executive Brett O’Riley, Duco Events’ David Higgins and Paul Kind from NRL to announce the economic impacts from the February event.

“The NRL Auckland Nines has blown away all its first year targets,” says the Mayor. “It once again illustrates the value of major events to this city and proves that with the right concept and support Auckland can develop its own events with great outcomes.”

“The 2014 event also resulted in more than 68,000 visitor nights and live television coverage was watched by more than 1 million viewers in Australia – one of our key tourism markets. It is the most successful two day event on Auckland’s calendar.”

In addition to being well attended by Aucklanders, the event attracted 16,000 Kiwis from around the country with more than 6,000 people making the trip across the Tasman. Visitors stayed in Auckland for an average of three nights.

“On top of the benefits to the visitor economy, we saw teams visiting local rugby league clubs and inspiring young players that may very well be tomorrow’s NRL stars,” says the Mayor.

“It’s also worth reflecting that the tournament was held on the weekend of Rapture 2014: Eminem and Lantern Festival. It was the perfect illustration of Auckland coming of age as an exciting urban events destination.”

ATEED Chief Executive Brett O’Riley says success like this can only be achieved through strong partnerships between event promoters as well as private and public sector partners.

“In this case Duco has brought a new concept to ATEED and NRL and the result is an innovative nine-a-side tournament that captured the public imagination generating benefits that easily surpassed the goals we set for it in year one.”

“The $9,351,000 GDP impact is all the more impressive when you consider we forecast $3.8 million in year one rising to $6.8 million in year five.”

Visitor nights were also more than double the year one target – 68,360 against a target of 32,877. Of these, domestic visitor nights almost trebled expectations – 40,611 against a target of 13,190.

Mr O’Riley says while the NRL Nines generated 27,749 international visitor nights, comfortably ahead of the 19,687 target, the event’s live television exposure in Australia could lead to a greater influx of international visitors next year.

This year’s visitors and the enthusiastic uptake of event tickets by Aucklanders led to an attendance of approximately 45,000 people per day for the two day tournament at Eden Park, almost 10,000 up on crowd projections.

Mr O’Riley says ATEED is looking forward to working with Duco to make the NRL Nines even more successful over the remaining four years of its sponsorship.

Ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

2040 Target And Lower Standards: “Swimmable” Rivers Five Times More Likely To Make You Sick

Forest & Bird has condemned the government’s new water quality standards, warning New Zealanders that they lock in current levels of water pollution and allow for a 5-fold increase in the chance of getting sick from swimming in a river.

“Despite an explicit assurance from Minister Smith that the new water standards would provide for human and ecosystem health, he has failed to deliver on either of these things,” says Forest & Bird CEO Kevin Hague. More>>

ALSO:

 
 

Immigration: Clampdown On Rogue Employers Good First Step

The Human Trafficking Research Coalition is pleased at the new clampdown on rouge employers who exploit migrants announced by Minister Woodhouse this morning, and believes this is a step in the right direction. More>>

ALSO:

Mayor: 750 New Social And Affordable Homes For Wellington (Over A Decade)

The next stage of Wellington’s Housing Upgrade Programme will see at least 750 new units of social and affordable housing built over the next decade, Mayor Justin Lester has announced. More>>

ALSO:

22/2: Christchurch Quake Memorial Unveiled

A city, a region, a nation and an international community impacted by the Canterbury Earthquakes will come together to mark the sixth anniversary of the deadly quake and dedicate Oi Manawa Canterbury Earthquake National Memorial. More>>

ALSO:


November Quakes:

Gordon Campbell: On The Mana-Maori Party Deal

If the self-interest involved wasn’t so blatant, the electorate deal between the Maori Party and Hone Harawira would be kind of poignant. It’s a bit like seeing the remaining members of Guns’n’Roses or the Eagles back on the road touring the nostalgia circuit… playing all the old hits of Maori unity and kaupapa Maori politics. More>>

ALSO:

Private Provision: First Social Bond To Focus On Mental Health

New Zealand’s first social bond will help around 1700 people with mental illness into work, Finance Minister Steven Joyce and Social Investment Minister Amy Adams say. More>>

ALSO:

Immigration: Short Reprieve For Nine Indian Students

A temporary hold on deportations of nine Indian students is a step in the right direction but the Government urgently needs to implement safeguards to stop further injustices to more international students, the Green Party says. More>>

EARLIER:


Megaupload Case: High Court Rules Dotcom, Co-Accused Eligible For Extradion

Internet entrepreneur Kim Dotcom and his three co-accused are eligible for extradition to the United States, New Zealand's High Court ruled... Justice Murray Gilbert upheld a decision by the District Court that there were grounds for Dotcom, Mathias Ortmann, Bram van der Kolk and Finn Batato to be extradited. More>>

ALSO:

PREVIOUSLY:

Port Hills Fire: Midday Update, Monday 20 February

• 9 homes destroyed
• 2 homes with partial damage. Damage includes things like cracked windows, heat damage.
• 3 properties with damage to other external structures e.g sheds or outbuildings More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news