Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Beach Hop brought in over $7 million to the local economy


Beach Hop brought in over $7 million to the local economy

A survey released yesterday afternoon showed the Beach Hop brought in over 100,000 people to Whangamata in the space of one week and generated at least $7 million dollars for the local economy.

This is the first economic impact study of the event and results prove that the impact on the local economy is considerable.

Whangamata Area Manager, Garry Towler, says "the survey estimates were calculated using the 384 participants and spectators average event spend of $1,427.39 with the assumptions that people stayed for five days on average and had two people in the party or group."

Survey Highlights

Over 80% of attendees came from other parts of the North Island. Some came from the South Island and 13 groups came from overseas.

The majority were aged between 50 and 59, and the next largest groups of attendees were in their 60s and 40s.

The income level of those who answered were, in order from largest number of attendees down, over $80,000 per year, $40-60,000 per year and $60-80,000 per year.

At least 13 people also bought property in the area, purely as a result of attending the Beach Hop.

For 92.19% of those who took the survey, the Beach Hop was the main reason for visiting the area at that time.

Many of those surveyed were long-time Beach Hoppers, with 12.11% having attended the Beach Hop 12 times. Most of those who attended had attended between four and six times, and for 12.63% this was their second time, and 87.76% said they were very likely to attend again next year. (7.55% answered "likely").

Most stayed between three and six days, but 16.14% stayed seven or more days.

The greatest individual spends were on accomodation, followed by food, fuel, shopping and finally, alcohol.

Check out the Beach Hop online here.

Next steps

The figure of $7 million dollars injected into the local economy is a conservative figure based on only 10,000 people who we know stayed at least five nights, but doesn't include the detail from the other 101,000 because it was hard to tell exactly how long some stayed or how many were in their groups. But even assuming only one person was in each group, that $7 million would be much more in reality.

Therefore, we'll be doing more in-depth research and surveys over future events to increase the robustness of the estimates and determine more accurately the event's significance, but we are thrilled with the results of our first survey and hope that many other events on the Coromandel grow to similar levels of success.

Contact the Whangamata Area Office on 07 865 0422 or email Sophie Dickinson to request copies of the full report when it is made available.


Noddy and Beach Hop team honoured


At a special ceremony after the release of the Economic Impact Study, the two Mayors of Thames-Coromandel and Hauraki districts honoured Noddy Watts and the Beach Hop team for their hard work and dedication for over a decade making the Beach Hop an iconic Coromandel and New Zealand event.

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Gordon Campbell: On What John Key Should Be Asking Joe Biden

No doubt, US Vice-President Joe Biden will be updating Prime Minister John Key on the chances of a TPP vote taking place in the ‘ lame duck’ session of Congress that’s held between the November’s election and the inauguration of a new President in January. More>>

ALSO:

Make NZ Make Again: Greens Will Establish A Minister For Manufacturing

The Green Party announced today that it will establish a Minister for Manufacturing in Cabinet, to better represent the interests of manufacturers and ensure they thrive. The Minister will be inside Cabinet and have responsibility for the long-term interests of the manufacturing sector. More>>

ALSO:

Cannabis Party: Treasury Figures On Cost Of Criminalisation

Figures released by Treasury prove the economic viability of The Cannabis Party's policy, while destroying the credibility of police claims about cannabis harms. More>>

ALSO:

Green Party: Investigation Into Mental Health Facilities Shows Disarray

The Health Minister must urgently launch an inquiry into mental health services, after serious issues with the standard of care at mental health and disability facilities around the country were revealed today, the Green Party said. More>>

ALSO:

Apparently He Means 'Years 0-8': Seymour Announces 4th Partnership Schools Application Round

“The continuing growth of this policy reflects the achievement of the eight existing Partnership Schools, and the strong levels of interest educators and community leaders are showing in the Partnership Schools model and what it offers students and their families,” Mr Seymour says. More>>

ALSO:

Trust Directors: Urban Māori Win Case Against Te Ohu Kai Moana

The National Urban Māori Authority (NUMA) and Te Waipareira Trust have succeeded in their claim over a $20 million trust set up for the benefit of urban Māori, meaning all directors of the trust must represent Māori who are not affiliated with an iwi. More>>

New Model: Carbon Tax Could Lower Emissions And Boost Economy

A carbon tax targeting emissions-intensive industries, along with a revamped Emissions Trading Scheme (ETS), could boost economic growth, with the extra tax generated used to cut GST from 15 percent to 12.5 percent. More>>

ALSO:

Budget Docs Release: ACC Sought $158mn In Budget 2016, Got $26.4mn

The Accident Compensation Commission requested an extra $158 million in funding for 2016/17 from the government ahead of Budget 2016, but Treasury instead recommended an interim payment of just $26.4 million be funded to tackle demographic changes, papers published by the government show. More>>

ALSO:

Submissions Sought: Māori Party Joins Opposition Housing Inquiry

People who are homeless, those who were once homeless, those working with the homeless and concerned New Zealanders are being asked to share their experiences and solutions to this growing issue with the Cross-Party Homelessness Inquiry. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news