Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Beach Hop brought in over $7 million to the local economy


Beach Hop brought in over $7 million to the local economy

A survey released yesterday afternoon showed the Beach Hop brought in over 100,000 people to Whangamata in the space of one week and generated at least $7 million dollars for the local economy.

This is the first economic impact study of the event and results prove that the impact on the local economy is considerable.

Whangamata Area Manager, Garry Towler, says "the survey estimates were calculated using the 384 participants and spectators average event spend of $1,427.39 with the assumptions that people stayed for five days on average and had two people in the party or group."

Survey Highlights

Over 80% of attendees came from other parts of the North Island. Some came from the South Island and 13 groups came from overseas.

The majority were aged between 50 and 59, and the next largest groups of attendees were in their 60s and 40s.

The income level of those who answered were, in order from largest number of attendees down, over $80,000 per year, $40-60,000 per year and $60-80,000 per year.

At least 13 people also bought property in the area, purely as a result of attending the Beach Hop.

For 92.19% of those who took the survey, the Beach Hop was the main reason for visiting the area at that time.

Many of those surveyed were long-time Beach Hoppers, with 12.11% having attended the Beach Hop 12 times. Most of those who attended had attended between four and six times, and for 12.63% this was their second time, and 87.76% said they were very likely to attend again next year. (7.55% answered "likely").

Most stayed between three and six days, but 16.14% stayed seven or more days.

The greatest individual spends were on accomodation, followed by food, fuel, shopping and finally, alcohol.

Check out the Beach Hop online here.

Next steps

The figure of $7 million dollars injected into the local economy is a conservative figure based on only 10,000 people who we know stayed at least five nights, but doesn't include the detail from the other 101,000 because it was hard to tell exactly how long some stayed or how many were in their groups. But even assuming only one person was in each group, that $7 million would be much more in reality.

Therefore, we'll be doing more in-depth research and surveys over future events to increase the robustness of the estimates and determine more accurately the event's significance, but we are thrilled with the results of our first survey and hope that many other events on the Coromandel grow to similar levels of success.

Contact the Whangamata Area Office on 07 865 0422 or email Sophie Dickinson to request copies of the full report when it is made available.


Noddy and Beach Hop team honoured


At a special ceremony after the release of the Economic Impact Study, the two Mayors of Thames-Coromandel and Hauraki districts honoured Noddy Watts and the Beach Hop team for their hard work and dedication for over a decade making the Beach Hop an iconic Coromandel and New Zealand event.

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Digital Evolution: Scoop Independent News Launches "Operation Chrysalis"

From today Scoop is beginning a process of public consultation with the political, business and civil society groups it has served for the past 15 and a half years.

"It is hoped that in time - with new leadership and increased community engagement - the chrysalis will incubate a new kind of Scoop, one which can sustainably continue Scoop's Mission 'to be an agent of positive change'", says Scoop Founder, Editor and Publisher Alastair Thompson.

"As big publishing shrivels, public participation in contributing and spreading news has grown. Scoop has evolved with this wave by providing an independent platform, committed to upholding democracy, providing a voice to all, and providing the public easy access to information about decisions which affect them." More>>

 

Parliament Adjourns:

Greens: CAA Airport Door Report Conflicts With Brownlee’s Claims

The heavily redacted report into the incident shows conflicting versions of events as told by Gerry Brownlee and the Christchurch airport security staff. The report disputes Brownlee’s claim that he was allowed through, and states that he instead pushed his way through. More>>

ALSO:

TAIC: Final Report On Grounding Of MV Rena

Factors that directly contributed to the grounding included the crew:
- not following standard good practice for planning and executing the voyage
- not following standard good practice for navigation watchkeeping
- not following standard good practice when taking over control of the ship. More>>

ALSO:

Gordon Campbell:
On The Pakistan Schoolchildren Killings

The slaughter of the children in Pakistan is incomprehensibly awful. On the side, it has thrown a spotlight onto something that’s become a pop cultural meme. Fans of the Homeland TV series will be well aware of the collusion between sections of the Pakistan military/security establishment on one hand and sections of the Taliban of the other… More>>

ALSO:

Werewolf Satire:
The Politician’s Song

am a perfect picture of the modern politic-i-an:
I don’t precisely have a plan so much as an ambition;
‘Say what will sound most pleasant to the public’ is my main dictum:
And when in doubt attack someone who already is a victim More>>

ALSO:

Flight: Review Into Phillip Smith’s Escape Submitted To Government

The review follows an earlier operational review by the Department of Corrections and interim measures put in place by the Department shortly after prisoner Smith’s escape, and will inform the Government Inquiry currently underway. More>>

ALSO:

Intelligence: Inspector-General Accepts Apology For Leak Of Report

The Inspector-General of Intelligence and Security, Cheryl Gwyn, has accepted an unreserved apology from Hon Phil Goff MP for disclosing some of the contents of her recent Report into the Release of Information by the NZSIS in July and August 2011 to media prior to its publication. The Inspector-General will not take the matter any further. More>>

ALSO:

Drink: Alcohol Advertising Report Released

The report of the Ministerial Forum on Alcohol Advertising and Sponsorship has been released today, with Ministers noting that further work will be required on the feasibility and impact of the proposals. More>>

ALSO:

Other Report:

Leaked Cabinet Papers: Treasury Calls For Health Cuts

Leaked Cabinet papers that show that Government has been advised to cut the health budget by around $200 million is ringing alarm bells throughout the nursing and midwifery community. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news