Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Beach Hop brought in over $7 million to the local economy


Beach Hop brought in over $7 million to the local economy

A survey released yesterday afternoon showed the Beach Hop brought in over 100,000 people to Whangamata in the space of one week and generated at least $7 million dollars for the local economy.

This is the first economic impact study of the event and results prove that the impact on the local economy is considerable.

Whangamata Area Manager, Garry Towler, says "the survey estimates were calculated using the 384 participants and spectators average event spend of $1,427.39 with the assumptions that people stayed for five days on average and had two people in the party or group."

Survey Highlights

Over 80% of attendees came from other parts of the North Island. Some came from the South Island and 13 groups came from overseas.

The majority were aged between 50 and 59, and the next largest groups of attendees were in their 60s and 40s.

The income level of those who answered were, in order from largest number of attendees down, over $80,000 per year, $40-60,000 per year and $60-80,000 per year.

At least 13 people also bought property in the area, purely as a result of attending the Beach Hop.

For 92.19% of those who took the survey, the Beach Hop was the main reason for visiting the area at that time.

Many of those surveyed were long-time Beach Hoppers, with 12.11% having attended the Beach Hop 12 times. Most of those who attended had attended between four and six times, and for 12.63% this was their second time, and 87.76% said they were very likely to attend again next year. (7.55% answered "likely").

Most stayed between three and six days, but 16.14% stayed seven or more days.

The greatest individual spends were on accomodation, followed by food, fuel, shopping and finally, alcohol.

Check out the Beach Hop online here.

Next steps

The figure of $7 million dollars injected into the local economy is a conservative figure based on only 10,000 people who we know stayed at least five nights, but doesn't include the detail from the other 101,000 because it was hard to tell exactly how long some stayed or how many were in their groups. But even assuming only one person was in each group, that $7 million would be much more in reality.

Therefore, we'll be doing more in-depth research and surveys over future events to increase the robustness of the estimates and determine more accurately the event's significance, but we are thrilled with the results of our first survey and hope that many other events on the Coromandel grow to similar levels of success.

Contact the Whangamata Area Office on 07 865 0422 or email Sophie Dickinson to request copies of the full report when it is made available.


Noddy and Beach Hop team honoured


At a special ceremony after the release of the Economic Impact Study, the two Mayors of Thames-Coromandel and Hauraki districts honoured Noddy Watts and the Beach Hop team for their hard work and dedication for over a decade making the Beach Hop an iconic Coromandel and New Zealand event.

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Wage Hike For MPs (and Paul Robeson)

Hard to tell what is more infuriating. Is it the 5.3% increase on the already bloated salaries of MPs, or their pantomime of outrage at being gifted with such a wonderful back-dated bonanza?

As usual, Prime Minister John Key has busily tried to distance himself from the political fallout, even though he happens to be the main beneficiary of the Remuneration Authority’s generosity. Finance Minister Bill English says with a straight face that it would actually be very hard to give the money back...

Even if it were true, it would actually be very easy for English and any other guilty colleagues, to give the extra money away. There are any number of food banks or homeless shelters who would be able to put the money to good use. More>>

 

PARLIAMENT TODAY:

No Designers Or Visual Artists: Flag Panel Members Announced

The Government has appointed 12 New Zealanders as members of the Flag Consideration Panel which will engage with the public about a possible new New Zealand flag, Deputy Prime Minister Bill English says. More>>

ALSO:

Labour MP Stands Down From Portfolio: Comment From Carmel Sepuloni

The first I knew of my mother’s charges was when I was called by a reporter yesterday. I spoke to Andrew and we agreed there is a conflict of interest at the present time which means I will temporarily stand aside from the Social Development portfolio. It’s the right thing to do… . More>>

ALSO:

Gordon Campbell: On Whether NZ Troops Are The Least Of Islamic State’s Problems

Given that it has been politically packaged and sold as a training mission, the Iraq deployment announced yesterday by Prime Minister John Key seemed to be mysteriously short of actual trainers... The other wing of the argument is whether a troop deployment is (a) the only effective way and (b) the appropriate time to combat Islamic State. More>>

ALSO:

143 Troops, Possible SAS Deployment, Legalities Unsorted: PM’s Statement On ISIL

Mr Speaker, today I am announcing to the House the Government’s decisions about our contribution to the fight against the Islamic State of Iraq and the Levant, or ISIL... More>>

ALSO:

Liu Saga: PM's Dinner With Controversial Donor

John Key must front up to New Zealand and say what he discussed with Donghua Liu when the disgraced businessman paid $25,000 for the Prime Minister to come to dinner at his Remuera home, the Green Party said today. More>>

ALSO:

Roads: National MP 'Concerned' At Overseas Driver Crashes

Waitaki MP and Parliamentary Private Secretary for Tourism Jacqui Dean said she was concerned at the number of fatal crashes involving overseas licence holders and she really felt that the time had come for more to be done. More>>

ALSO:

Parliament Today: Parole Bill Passes

A bill reducing parole hearings deemed to be unnecessary has passed. The third reading of the Parole Amendment Bill was completed by 104 to 16 with the Greens and Maori Party opposed. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news