Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Beach Hop brought in over $7 million to the local economy


Beach Hop brought in over $7 million to the local economy

A survey released yesterday afternoon showed the Beach Hop brought in over 100,000 people to Whangamata in the space of one week and generated at least $7 million dollars for the local economy.

This is the first economic impact study of the event and results prove that the impact on the local economy is considerable.

Whangamata Area Manager, Garry Towler, says "the survey estimates were calculated using the 384 participants and spectators average event spend of $1,427.39 with the assumptions that people stayed for five days on average and had two people in the party or group."

Survey Highlights

Over 80% of attendees came from other parts of the North Island. Some came from the South Island and 13 groups came from overseas.

The majority were aged between 50 and 59, and the next largest groups of attendees were in their 60s and 40s.

The income level of those who answered were, in order from largest number of attendees down, over $80,000 per year, $40-60,000 per year and $60-80,000 per year.

At least 13 people also bought property in the area, purely as a result of attending the Beach Hop.

For 92.19% of those who took the survey, the Beach Hop was the main reason for visiting the area at that time.

Many of those surveyed were long-time Beach Hoppers, with 12.11% having attended the Beach Hop 12 times. Most of those who attended had attended between four and six times, and for 12.63% this was their second time, and 87.76% said they were very likely to attend again next year. (7.55% answered "likely").

Most stayed between three and six days, but 16.14% stayed seven or more days.

The greatest individual spends were on accomodation, followed by food, fuel, shopping and finally, alcohol.

Check out the Beach Hop online here.

Next steps

The figure of $7 million dollars injected into the local economy is a conservative figure based on only 10,000 people who we know stayed at least five nights, but doesn't include the detail from the other 101,000 because it was hard to tell exactly how long some stayed or how many were in their groups. But even assuming only one person was in each group, that $7 million would be much more in reality.

Therefore, we'll be doing more in-depth research and surveys over future events to increase the robustness of the estimates and determine more accurately the event's significance, but we are thrilled with the results of our first survey and hope that many other events on the Coromandel grow to similar levels of success.

Contact the Whangamata Area Office on 07 865 0422 or email Sophie Dickinson to request copies of the full report when it is made available.


Noddy and Beach Hop team honoured


At a special ceremony after the release of the Economic Impact Study, the two Mayors of Thames-Coromandel and Hauraki districts honoured Noddy Watts and the Beach Hop team for their hard work and dedication for over a decade making the Beach Hop an iconic Coromandel and New Zealand event.

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Parliament Kicks Off: Carter Re-Elected Speaker

The 51st Parliament held its commission opening today with MPs sworn in and David Carter elected Speaker.

The day began at 11am with the three Royal Commissioners – the Chief Justice, the Court of Appeal President, and the Chief High Court Judge – declaring the new Parliament open.

After the Commissioners left the Chamber the swearing in of MPs took place in alphabetical order. Unlike some previous openings all MPs managed to swear on the bible or affirm their oath without any hiccups... More>>

 

Labour: Review Team Named, Leadership Campaign Starts

Labour’s New Zealand Council has appointed Bryan Gould as Convenor of its post-General Election Review. He will be joined on the Review Team by Hon Margaret Wilson, Stacey Morrison and Brian Corban.

ALSO:


Roy Morgan Poll: National Slips, Labour Hits Lows

The first New Zealand Roy Morgan Poll since the NZ Election shows National 43.5% (down 3.54% since the September 20 Election). This isn’t unusual, National support has dropped after each of John Key’s Election victories... However, support for the main opposition Labour Party has crashed to 22.5% (down 2.63% and the lowest support for Labour since the 1914 NZ Election as United Labour). More>>

ALSO:

In On First Round: New Zealand Wins Security Council Seat

Prime Minister John Key has welcomed New Zealand securing a place on the United Nations Security Council for the 2015-16 term. More>>

ALSO:

TPP Leak: Intellectual Property Text Confirms Risk - Jane Kelsey

The US is continuing its assault on generic medicines through numerous proposed changes to patent laws. ‘These are bound to impact on Pharmac if they are accepted’, according to Professor Kelsey... Copyright is another area of ongoing sensitivity... More>>

ALSO:

RMA: Smith Plans Reform To Ease Urban Development

Newly appointed Environment Minister Nick Smith has announced Resource Management Act reform to foster urban development, where high land prices and expensive resource consents are blocking efforts to provide affordable housing. More>>>

ALSO:

Gordon Campbell: On New Zealand getting involved (again) in other people's wars

Apparently, the Key government is still pondering how New Zealand will contribute to the fight against Islamic State. Long may it ponder, given the lack of consensus among our allies as to how to fight IS, where to fight it (Syria, Iraq, or both?) and with whose ground troops, pray tell? More>>

ALSO:

Gordon Campbell: On child poverty, and David Shearer’s latest outburst

The politicisation of (a) the public service and (b) the operations of the Official Information Act have been highlighted by the policy advice package on child poverty that RNZ’s resolute political editor Brent Edwards has finally prised out of the Ministry of Social Development. More>>

ALSO:

Gordon Campbell: On the government’s review of security laws

So the Key government is about to launch a four week review of the ability of our existing legislation to deal with “suspected and returning foreign terrorist fighters, and other violent extremists.”

According to its terms of reference, the review will consider whether the SIS, GCSB and Police are sufficiently able right now to (a) investigate and monitor suspected and returning foreign terrorist fighters… More>>

ALSO:

Labour Davids: Lisa Owen Interviews David Shearer

David Shearer still mulling whether to stand for Labour leadership but says his family doesn’t think it’s a good idea. Declares that it will be “incredibly divisive” for the Labour caucus if David Cunliffe returns to the role of leader. More>>

ALSO:

Taser Use & False Evidence: Timaru Officers "Failed To Follow Good Policing Practice"

The Authority found that even if Mr Reuben’s contact with the officer was deliberate it amounted to only a minor assault. While it found the use of the OC spray was justified, the use of the Taser was not a proportionate response... More>>

ALSO:

Little Surprise: Andrew Little To Contest Labour Leadership

I have decided to contest the Labour Party leadership. There are three immediate issues to deal with: creating greater cohesion across the caucus, rebuilding the relationship between caucus and the Party and, most importantly getting the process under way to listen to the voters who have abandoned us... More>>

ALSO:

Two Fewer Votes In Recount: "Positive Result" - Harawira

When I applied for a recount of the votes from the Tai Tokerau election, I made it clear that this application was not aimed at overturning the election result, but ensuring that all votes cast by Maori were treated with due respect, regardless of whether those votes are for Labour, Maori Party or MANA. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news