Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Beach Hop brought in over $7 million to the local economy


Beach Hop brought in over $7 million to the local economy

A survey released yesterday afternoon showed the Beach Hop brought in over 100,000 people to Whangamata in the space of one week and generated at least $7 million dollars for the local economy.

This is the first economic impact study of the event and results prove that the impact on the local economy is considerable.

Whangamata Area Manager, Garry Towler, says "the survey estimates were calculated using the 384 participants and spectators average event spend of $1,427.39 with the assumptions that people stayed for five days on average and had two people in the party or group."

Survey Highlights

Over 80% of attendees came from other parts of the North Island. Some came from the South Island and 13 groups came from overseas.

The majority were aged between 50 and 59, and the next largest groups of attendees were in their 60s and 40s.

The income level of those who answered were, in order from largest number of attendees down, over $80,000 per year, $40-60,000 per year and $60-80,000 per year.

At least 13 people also bought property in the area, purely as a result of attending the Beach Hop.

For 92.19% of those who took the survey, the Beach Hop was the main reason for visiting the area at that time.

Many of those surveyed were long-time Beach Hoppers, with 12.11% having attended the Beach Hop 12 times. Most of those who attended had attended between four and six times, and for 12.63% this was their second time, and 87.76% said they were very likely to attend again next year. (7.55% answered "likely").

Most stayed between three and six days, but 16.14% stayed seven or more days.

The greatest individual spends were on accomodation, followed by food, fuel, shopping and finally, alcohol.

Check out the Beach Hop online here.

Next steps

The figure of $7 million dollars injected into the local economy is a conservative figure based on only 10,000 people who we know stayed at least five nights, but doesn't include the detail from the other 101,000 because it was hard to tell exactly how long some stayed or how many were in their groups. But even assuming only one person was in each group, that $7 million would be much more in reality.

Therefore, we'll be doing more in-depth research and surveys over future events to increase the robustness of the estimates and determine more accurately the event's significance, but we are thrilled with the results of our first survey and hope that many other events on the Coromandel grow to similar levels of success.

Contact the Whangamata Area Office on 07 865 0422 or email Sophie Dickinson to request copies of the full report when it is made available.


Noddy and Beach Hop team honoured


At a special ceremony after the release of the Economic Impact Study, the two Mayors of Thames-Coromandel and Hauraki districts honoured Noddy Watts and the Beach Hop team for their hard work and dedication for over a decade making the Beach Hop an iconic Coromandel and New Zealand event.

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell:
On The Northland By-Election

Supposedly, Winston Peters’ victory in Northland has exposed the simmering dissatisfaction with the government that exists out in the provinces. Yet it remains to be seen whether this defeat will have much significance – and not simply because if and when Labour resumes business as usual in the Northland seat at the next election, Peters’ hold on it could simply evaporate.

On Saturday, National’s electorate vote declined by 7,000 votes, as the 9,000 majority it won last September turned into a 4,000 vote deficit – mainly because Labour supporters followed the nod and wink given by Labour leader Andrew Little, and voted tactically for Peters. In the process, Labour’s vote went down from nearly 9,000 votes six months ago, to only 1,315 on Saturday. More>>

 
 

PARLIAMENT TODAY:

Climate: Ministers Exclude Emissions From ‘Environment Reporting'

The National Party Government has today revealed that the national environmental report topics for this year will, incredibly, exclude New Zealand’s greenhouse gas emissions, the Green Party said today. More>>

ALSO:

No Retrial: Freedom At Last For Teina Pora

The Māori Party is relieved that the Privy Council has cleared the final legal hurdle for Teina Pora who was wrongfully convicted of murder and sent to prison for 22 years. More>>

ALSO:

Germanwings Crash: Privacy Act Supports Aviation Safeguards In New Zealand

Reports that German privacy laws may have contributed to the Germanwings air crash have prompted New Zealand’s Privacy Commissioner to reassure the public that the Privacy Act is no impediment to medical practitioners notifying appropriate authorities to a pilot’s health concerns. More>>

ALSO:

Treaty: Taranaki Iwi Ngāruahine Settles Treaty Claims For $67.5mln

The settlement includes a $13.5 million payment the government made in June 2013, as well as land in the Taranaki region. The settlement also includes four culturally significant sites, the Waipakari Reserve, Te Kohinga Reserve, Te Ngutu o te Manu and Te Poho o Taranaki. More>>

ALSO:

Gordon Campbell: On A Funeral In Asia, The Northland By-Election, And News Priorities

Supposedly, New Zealand’s destiny lies in Asia, and that was one of Foreign Minister Murray McCully’s rationales for his bungled reforms at MFAT. OK. So, if that’s the case why didn’t Prime Minister John Key attend the state funeral on Sunday of Singapore’s founding leader Lee Kuan Yew? More>>

ALSO:

Werewolf Satire: Not Flag-Waving; Flag-Drowning

The panel choosing the flag options has no visual artists at all. Now, I’ve kerned the odd ligature in my time and I know my recto from my French curve so I thought I’d offer a few suggestions before they get past their depth. More>>

ALSO:

IPCA Reports: Significant Problems In Police Custody

In releasing two reports today, the Independent Police Conduct Authority has highlighted a number of significant problems with the way in which Police deal with people who are detained in Police cells. More>>

ALSO:

Inspector-General of Intelligence and Security: Inquiry Into GCSB Pacific Allegations

The complaints follow recent public allegations about GCSB activities. The complaints, and these public allegations, raise wider questions regarding the collection, retention and sharing of communications data. More>>

ALSO:

TPPA Investment Leak: "NZ Surrender To US" On Corporates Suing Governments

Professor Jane Kelsey: ‘As anticipated, the deal gives foreign investors from the TPPA countries special rights, and the power to sue the government in private offshore tribunals for massive damages if new laws, or even court decisions, significantly affected their bottom line’. More>>

ALSO:

Werewolf: The Myth Of Steven Joyce

Gordon Campbell: The myth of competence that’s been woven around Steven Joyce – the Key government’s “Minister of Everything” and “Mr Fixit” – has been disseminated from high-rises to hamlets, across the country... More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news