Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Business events to boost Auckland’s visitor economy

Media release
12 August 2014

Business events to boost Auckland’s visitor economy

Auckland is poised to significantly build its visitor economy with the help of a 10-year Business Events Plan designed to grow the value of the conventions sector to a $430 million industry by 2023.

Launched today, Auckland’s first Business Events Plan has been developed by Auckland Convention Bureau – part of Auckland Tourism, Event and Economic Development (ATEED).

Auckland Mayor Len Brown endorses the plan and says business events will play an important part in the growth of Auckland’s visitor economy.

“Auckland is on track to becoming the world’s most liveable city. A world-class business events sector will help our city attract more visitors, more investment and new jobs – all of which will help deliver this vision,” says the Mayor.

The ambitious plan has four key outcomes: to grow the value of the business events sector; grow the volume of delegate days; reduce seasonality by growing demand in the tourism shoulder season; and to use business events to support growth and investment in key industry sectors.

ATEED Chief Executive Brett O’Riley says the time is right to launch the plan and to stimulate a new drive for business events.

“Auckland’s business events journey is at a pivotal stage. The Government is investing more in the sector nationally, Auckland is bidding for and securing more international conferences and plans are underway for the development of the New Zealand International Convention Centre, which will enable us to host global events of up to 3,500 delegates,” says Mr O’Riley.

The plan’s target is to grow the value of the sector from $236 million in 2013 to $430 million annually by 2023, and grow the volume of delegate days from 1.98 million in 2013 to 2.55 million annually by 2023.

It is anticipated that growth will be strongest in the multi-day conference segment at 9 per cent per year and in international demand at 8.5 per cent.

Business events already play an important role in reducing tourism seasonality and the aim is to build on this, by growing the number of international business event delegates who arrive outside Auckland’s peak tourism period from 70 per cent in 2013 to 75 per cent in 2023.

The plan also seeks to support growth and investment in key sectors, recognising the value business events, such as international conventions, can play in connecting industry leaders and accelerating innovation.

“The benefits of business events are far-reaching. Beyond the obvious economic value, they bring people together to exchange knowledge and ideas, build business relationships and over the longer term attract investment and talent flows,” says Mr O’Riley.

Among the plan’s short-term actions are increasing resources in the key Australian market and developing a stronger focus on incentive activity particularly in North America and South East Asia.

Auckland’s Business Events Plan will work in tandem with the Auckland Visitor Plan and Auckland Major Events Strategy – developed by ATEED on behalf of Auckland Council.

Ends


Notes to editors:

Business Events includes conventions, meetings, seminars, conferences, trade shows, exhibitions and incentive travel.

Value (in the Business Events Plan) is measured in regional exports – the visitor expenditure and sponsorship business events bring to Auckland.

The Auckland Convention Bureau (ACB) is part of Auckland Tourism, Events and Economic Development (ATEED) – Auckland’s economic growth agency.

ACB markets Auckland as a destination for business events and works to increase business events for Auckland from both the domestic and international markets.

The Business Events Plan was developed by ACB in consultation with key industry stakeholders including representatives from the business events sector. The plan aligns with the Auckland Visitor Plan, Auckland Council’s Economic Development Strategy and other strategies from tourism partners have been taken into account – including the Tourism Industry Association’s Tourism 2025, Tourism New Zealand’s Three Year Marketing Plan, Air New Zealand’s Going Beyond and Auckland International Airport’s Ambition 2025.


© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

PARLIAMENT TODAY:

  • Week in Parliament 22-05-15
  • Saturday Sitting
  • House Rises At Midnight
  • Telco Levy Bill Passes
  • Telco Levy Bill Completes First Reading
  • Social Housing Bill Passes Under Urgency

  • TPPA: University Of Auckland Warns Of Negative TPP Impact

    The University of Auckland May 20, 2015 University of Auckland Warns of Negative TPP Impact With the Trans Pacific Partnership (TPP) negotiation drawing to a close, the University of Auckland has expressed serious concerns about its potential implications. ... More>>

    NZ Flag: Flag Referendum Gets Hit Hard In New Poll

    The latest Campbell Live text poll confirms it is time for the Prime Minister to listen to the public and shelve his flag referendum, says the New Zealand First Leader Rt Hon Winston Peters. More>>

    Gordon Campbell: The Government’s Belated Moves On Property Speculation

    Is it a property tax on capital gains or a capital gains tax on property? The Jesuitical distinctions in the government’s spin about its latest moves on property speculators are all about whether the government can claim that it jumped, or confess that it ... More>>

    Grant Robertson:
    Key Can’t Just Be Prime Minister For Parnell

    John Key must show New Zealanders in next week’s Budget that he is more than the Prime Minister for Parnell, and is also the Prime Minister for Pine Hill, Putararu and Palmerston North, Labour’s Finance spokesperson Grant Robertson says. In a ... More>>

    Labour Party: More Regional Jobs Go In Corrections Reshape

    News that 194 Corrections staff are to lose their jobs will have ramifications not only for them and their families but for the wider community, Labour’s Corrections spokesperson Kelvin Davis says. Prison units at Waikeria, Tongariro and Rimutaka ... More>>

    ALSO:

  • NZ First - Prison Job Losses to Send Money Offshore
  • TPPA: ‘Team Obama’ Regroups On Fast Track, Still Not Deliverable

    ‘After yesterday’s stinging and unexpected defeat for the Obama administration’s attempt to advance Fast Track legislation in the US Senate, Senate leaders have worked up a compromise they think will get them past this blockage’, according to Auckland ... More>>

    NZ Government: 5,500 More Doctors And Nurses In Our Hospitals

    Health Minister Jonathan Coleman says a record number of doctors and nurses are working in District Health Boards across the country. More>>

    Controller and Auditor General: Katherine Rich Conflict of Interest Decision

    We are writing to you about a matter that has been raised with us by members of the public. More>>

    ALSO:


    Budget 2015: Andrew Little On The 2015 Budget

    Speaking to the Chamber of Commerce, the Labour opposition leader attacked the government’s approach to economic issues facing New Zealand. He said they have been “more than reckless in their complacency” and “the next week’s budget will do nothing ... More>>

    Defence Force: NZDF Building Partner Capacity Mission Personnel In Iraq

    NZDF Building Partner Capacity Mission Personnel in Iraq The New Zealand Defence Force Building Partner Capacity training mission contingent is in place at Taji Military Complex in Iraq. The Chief of Defence Force Lieutenant General Tim Keating says the ... More>>

    PM Press Conference: ACC Levy Cuts Announced

    In a press conference this afternoon in Wellington, ACC Minister Nikki Kaye proposed $500 million worth of ACC levy cuts. More>>

    Quakes: New Process For Red Zone Crown Offers

    Canterbury Earthquake Recovery Minister Gerry Brownlee has announced a process to give everyone a say on the Crown offers to owners of vacant, commercial/industrial and uninsured properties in the Residential Red Zone. More>>

    ALSO:

    Gordon Campbell: On The Battle Obama Is Waging Over The TPP

    For the past two and a half years, this column has been arguing that the fate of the Trans Pacific Partnership (TPP) deal will hinge on whether US President Barack Obama can win Trade Promotion Authority (TPA) from Congress... Last week, the White House finally, finally unveiled a draft TPA Bill. More>>

    ALSO:


    Gordon Campbell: On lessons for Labour from the UK election
    If the polls were right – and the pollsters kept telling us how accurate they’d been in 2010, and even Nate Silver was getting the same results – there seemed no way that the British Labour Party could lose last Thursday’s British election. With Labour predicted to win around 270 seats and the Scottish National Party batting around 55-60 seats, Labour seemed to be home free. But…as we now know, things didn’t turn out that way. Labour ended up with 232 seats and the Conservatives swept back to power with an outright majority, after winning only a little more than a third ( 36.9%) of the votes cast.MORE >>
    Also.

  • NZ PM John Key - PM congratulates David Cameron after UK election
  • The Nation IV Transcript - Hack Attack author Nick Davies
  • Get More From Scoop

     

    LATEST HEADLINES

     
     
     
     
     
     
     
     
     
    Regional
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news