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Major Events Sponsorship applications are now open

Major Events Sponsorship applications are now open

If you are planning to establish a major event on the Coromandel then you may be eligible for funding support.

Applications are now being accepted for sponsorship in round two of the major event fund and a total of $45,000 has been made available.

Events play a big role in the social calendar of our communities, they encourage our non-resident families to visit, attract tourists, and they have an important economic benefit. It is for these reasons we will support quality events, especially those that have potential to become iconic Coromandel events like the Scallop Festival and Beach Hop.

Earlier this year, round one resulted in allocations to Leadfoot Festival, Thunderbeach, Thames Festival of Mindsports and Tairua Wet n Wild, all unique local events.

Applications for round two close on 15 October, so there's plenty of time to get one ready.

Application period: 15 September 2014 - 15 October 2014

How to apply

Please download the application form (you can get it from this page on our website), complete it and return it with supporting information to:

Major Events Sponsorship

Thames-Coromandel District Council

Private Bag, Thames 3540

Please feel free to contact us if you have any questions about the application form and we are also more than happy to help you with the application process.


Criteria for major events sponsorship

• Assistance will only be available for events held within the Thames-Coromandel District

• Preference will be given to annual events or one-off events with a proven track record of success in other districts

• Will attract a strong national and regional media profile

• Will attract holiday-home owners back to the Coromandel

• Will attract domestic tourists (and internationals if they are already in NZ)

• The event must be unique to the Coromandel or align well with the district's brand

• The Major Events fund is not for the payment of wages or honorariums

• Support from Destination Coromandel

• Funding is not available to individuals

• Maximum of three years funding (within Ten Year Plan cycles subject to the availability of the Major Events fund)

• Applicants must submit a strong business and marketing plan (with economic impact assessments)

• Applicants will adhere to all legal requirements for the provision of the event

• All applications must be accompanied by the most current statement of financial position available and a budget projection for the event

• All successful applicants must acknowledge the support of the Thames-Coromandel District Council on any correspondence, advertising or other publicity material and co-brand events with the "Good for Your Soul" positioning (Destination Coromandel)

• Applications must be made on the form available (Major Events Application Form)

• Any Major Event funds not spent on the project for which the funds were applied for by the close of the Council’s financial year must be returned to the Thames-Coromandel District Council unless written approval to retain the funds is obtained from Council

• A report on the success of the event and clarification/evidence (i.e. tax invoice) that the fund was spent appropriately to be provided to the Council within three months of the event finishing

• All decisions on applications will be made by the full Council, or delegated Committee, as per Standing Orders

Preference will be given to events that provide the best potential for economic benefit including:

• Potential to attract at least 5000 visitor days to the Coromandel (or equivalent economic impact)

• Will attract strong support from RTO (Regional Tourism Operators) and the private sector

• Potential to become an icon event

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