Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Would you advertise in print in this day and age?

PRESS RELEASE
FOR IMMEDIATE RELEASE
29 September 2014

Would you advertise in print in this day and age?

The latest Official Visitor Guide for The Coromandel is hot off the press and will be hitting the shelves this week. With a print run of 100,000 guides, largely distributed throughout the neighbouring regions of Auckland, Waikato and Bay of Plenty, print media is as strong as ever.

In an age of digital media popularity, Destination Coromandel committed to increasing the print run of visitor guides by 20,000. Focusing on motivational content, beautiful imagery and world-class attractions in each town is a priority that has paid off.

This years guide features 16 walks, highlighting a network of trails in the Karangahake Gorge. The Hauraki Rail Trail is profiled along with other icons such as the Gold Discovery Centre, Sleeping God Canyon and The Lost Spring. The top 5 good for your soulattractions, as voted in last years marketing campaign, will enjoy premium placement for the next 12 months. It is also packed with great recommendations for dining, activities and accommodation – perfect for locals wanting ideas for visiting friends and family.

Destination Coromandel Manager, Hadley Dryden, believes producing quality resources helps to raise the profile of our region and desire to travel here, “We’ve been fortunate that our marketing team has continued to raise the standard each year. It’s not about getting the job done, but doing the best job we can for the benefit of the traveller and ultimately The Coromandel.”

With last year's guides all but gone the timing for the new release is perfect as demand for The Coromandel Visitor Guide continues to grow. As well as our neighbouring regions, the visitor guide is in i-SITES throughout New Zealand and placed in the Auckland domestic and international airports from November to April. It is also sent overseas as requested by Tourism New Zealand and travel sellers.

With a quality visitor guide, in over 500 strategically selected sites throughout New Zealand, it’s no surprise that print remains a perfectly viable marketing channel.

ENDS.

2014/15 Visitor Guide

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Veronika Meduna: The Kaikoura Rebuild

A Scoop Foundation Investigation

Friday will be a big day for people north of Kaikōura – and for hundreds of construction workers who are racing to reopen State Highway 1 in time for the holiday season.

By the afternoon, the South Island’s main transport corridor will be open to traffic again, more than a year after a magnitude 7.8 earthquake mangled bridges and tunnels, twisted rail tracks and buried sections of the road under massive landslides. More>>

 

BPS HYEFU WYSIWYG: Labour's Budget Plans, Families Package

“Today we are announcing the full details of the Government’s Families Package. This is paid for by rejecting National’s tax cuts and instead targeting spending at those who need it most. It will lift 88,000 children out of poverty by 2021." More>>

ALSO:

Gordon Campbell: On Defence Spending, Alabama, And Dolly Parton

The spending lavished on Defence projects to meet the risks that could maybe, possibly, theoretically face New Zealand in future is breath-taking, given how successive governments have been reluctant to spend even a fraction of those amounts on the nation’s actual social needs. More>>

ALSO:

Members' Bills: End Of Life Choice Bill Passes First Reading

The End of Life Choice Bill in the name of David Seymour has been sent to a select committee for consideration by 76 votes to 44. It is the third time Parliament has voted on the issue in recent decades and the first time such a Bill has made it over the first hurdle. More>>

ALSO:

State Sector: MPI Survives Defrag Of Portfolios

The Ministry for Primary Industries will not be split under the new government, but will instead serve as an overarching body for four portfolio-based entities focused on fisheries, forestry, biosecurity and food safety. More>>

ALSO:

Gordon Campbell: On Vulnerable Kids, RNZ Funding, And Poppy

The decision to remove the word ‘vulnerable’ from the Ministry for Vulnerable Children could well mark a whole shift in approach to the care of children in need... More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages