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Would you advertise in print in this day and age?

29 September 2014

Would you advertise in print in this day and age?

The latest Official Visitor Guide for The Coromandel is hot off the press and will be hitting the shelves this week. With a print run of 100,000 guides, largely distributed throughout the neighbouring regions of Auckland, Waikato and Bay of Plenty, print media is as strong as ever.

In an age of digital media popularity, Destination Coromandel committed to increasing the print run of visitor guides by 20,000. Focusing on motivational content, beautiful imagery and world-class attractions in each town is a priority that has paid off.

This years guide features 16 walks, highlighting a network of trails in the Karangahake Gorge. The Hauraki Rail Trail is profiled along with other icons such as the Gold Discovery Centre, Sleeping God Canyon and The Lost Spring. The top 5 good for your soulattractions, as voted in last years marketing campaign, will enjoy premium placement for the next 12 months. It is also packed with great recommendations for dining, activities and accommodation – perfect for locals wanting ideas for visiting friends and family.

Destination Coromandel Manager, Hadley Dryden, believes producing quality resources helps to raise the profile of our region and desire to travel here, “We’ve been fortunate that our marketing team has continued to raise the standard each year. It’s not about getting the job done, but doing the best job we can for the benefit of the traveller and ultimately The Coromandel.”

With last year's guides all but gone the timing for the new release is perfect as demand for The Coromandel Visitor Guide continues to grow. As well as our neighbouring regions, the visitor guide is in i-SITES throughout New Zealand and placed in the Auckland domestic and international airports from November to April. It is also sent overseas as requested by Tourism New Zealand and travel sellers.

With a quality visitor guide, in over 500 strategically selected sites throughout New Zealand, it’s no surprise that print remains a perfectly viable marketing channel.


2014/15 Visitor Guide

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