Hawke’s Bay official Visitor Guide gets a new look for 2015

The 2015 Hawke’s Bay Visitor Guide has been published and hits the shelves this week, sporting a new look, format and design.

Published annually by Hawke’s Bay Tourism, this is the official regional guide for visitors and is one of the key tools to enable visitors to get the most out of their visit to Hawke’s Bay by promoting Hawke’s Bay and its tourism businesses.

The guide has had a complete redesign and is now aDouble DLE sized brochure of Hawke’s Bay, totaling 46 double pages. Content includes maps, regional history, detailed area information covering major townships from Mahia to Waipukurau, activities and attractions, events, food and wine ,cycling and family specific pages.

Annie Dundas, General Manager, Hawke’s Bay Tourism said they were very pleased with the new look.
“We wanted to tell a stronger pictorial Hawke’s Bay story and include more information on our key visitor areas. We have maintained the regional map for reference but with so many excellent Smartphone map applications now available, it made sense to up weight the content with other practical information and compelling reasons to visit Hawke’s Bay” .

This guide goes hand in hand with hawkesbaynz.com as a one stop shop for visitors and will also be supported by a Hawke’s Bay Summer Magazine which will serve as a motivational piece to entice visitors to put Hawke’s Bay on their bucket list this holiday season.

The official 2015 Hawke’s Bay Visitor Guide has an extensive distribution network with 100 000 copies distributed within New Zealand and Overseas. Outlets include consumer shows, i-SITES, selected travel agents, accommodation providers, tourism operators and Tourism New Zealand. The 2015 guide will also be available to download online via hawkesbaynz.com.

The Visitor Guide is the overarching guide in a ‘family’ of Hawke’s Bay brochures that includes the Food & Dining, Art, and Wine guides. These brochures all share complementary cover designs and each respective guide displays the Hawke’s Bay brand and “Get me to” tagline.

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