NEWS RELEASE
24 December 2014

Everybody’s pathway to enjoy on the waterfront

A person on a bicycle slowing for a child in a penguin suit is one of the humorous scenarios in Wellington City Council’s new shared pathway courtesy campaign on the waterfront.

Woven into a 12-metre-long drawing on the pathway by Frank Kitts Park are the simple messages that these are “everybody’s pathways to enjoy” and that safe and friendly behaviour is all part of “the Wellington Way”.

Councillor Andy Foster, Chair of the Transport and Urban Development Committee, says the fun drawings will engage people and encourage them to look out and look after each other on these busy pathways.

“Over summer our shared pathways are often teeming with people enjoying our wonderful waterfront in various ways. This is a seasonal reminder that courteous behaviour helps ensure that everyone enjoys our shared pathways. It’s particularly important that people on bicycles reduce their speed to suit this environment and other people will really appreciate that.”

The massive drawing shows some of the many activities that take place on the waterfront and match them to safe and friendly behaviour. Floating hands ring a friendly bicycle bell to let others know they are approaching. Dogs are happier when firmly attached to a lead.

Similar drawings will pop up over summer along the waterfront and the messages will be supported by social media. A series of pop-up activities is also planned on the waterfront in the New Year.

The drawings will be in place over the summer months and if the campaign is successful, they could be replicated on other shared pathways around Wellington. The design for the $10,000 campaign was created by Wellington City Council’s in-house designers.

Related link:
WCC sponsored shared pathway video ‘Share and share alike’
www.thefriendlycyclist.co.nz
www.youtube.com/watch?v=EFbcGPqK6mI

ENDS

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