Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


MAMAgrams for Mother’s Day promotes mammograms

MAMAgrams for Mother’s Day promotes mammograms to Waikato mums

24 APRIL 2015

A MAMAgram – is that like a Strip-a-gram? Radio adverts playing on The Hits and Coast around Waikato at the moment pose that interesting question. The answer? Well….no.

A Waikato promotion campaign was launched this week using Facebook and radio to encourage daughters to speak to their mothers about breast screening mammogram checks – and gives them the chance to win prizes.

It centres around a Facebook page My MAMAgram (www.Facebook.com/mymamagram) aimed at Waikato women who are not yet enrolled in the national breast screening programme or who have not had a mammogram in the past two years.

A mammogram is a simple, free digital x-ray of both breasts to look for any early signs of breast cancer. All women who are eligible for public health services and between 45 and 69 years old can get a free mammogram every two years.

“We have taken a fresh approach to this campaign to reach out to these women and their daughters so they see breast screening in a different light,” said Waikato DHB screening services manager Clare Coles.

That approach involves a good-humoured radio adverts playing on The Coast and The Hits (click on the play button under the featured photo), plus social media postings, a selfie competition and a prize-winning random draw for all eligible Waikato women who have a mammogram between 20 April and 20 June.

She said the rates for mammograms in the Hamilton area were lower than for other parts of the Waikato, and Maori and Pasifika women also have lower rates. “We have two screening sites available at Anglesea Women’s Clinic and Waiora Waikato hospital campus for women who live or work in the Hamilton area.

“All they need to do is ring 0800 270 200 to enrol or book an appointment.”

BreastScreen Midland provides breast screening to eligible women living in the Waikato, Lakes and Bay of Plenty district health board areas. Rural areas are well served by mobile screening units on scheduled visits. To find out where you can go for a mammogram, anywhere it New Zealand, visit www.nsu.govt.nz/breastscreen-aotearoa/where-have-mammogram

Many women put off having a mammogram because they fear the results or have heard that it hurts. In some cases they feel awkward about exposing their breasts to someone they don’t know.

“Through this campaign we can reassure them what really happens in a mammogram and that their privacy is very much respected. Our staff are wonderful and the process is all over in 10 minutes. You can bring someone along with you – perhaps a friend or a daughter – if that makes it easier.”

For some women it can be sore for a moment, but for many it is just a little bit uncomfortable, that’s all.

“Knowing you are clear of breast cancer is peace of mind for a woman and her family. If something is picked up, it can be dealt early on with a much better rate of successful treatment,” Clare Coles explained.

Of every 1000 women aged 50 to 69 in the national breast screening programme, about 950 will get a clear result, two thirds immediately and the rest after some further assessment.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Saudi Oil Refinery Crisis

So the US and the Saudis claim to have credible evidence that those Weapons of Oil Destruction came from Iran, their current bogey now that Saddam Hussein is no longer available.

Evidently, the world has learned nothing from the invasion of Iraq in 2003 when dodgy US intel was wheeled out to justify the invasion of Iraq, thereby giving birth to ISIS and causing the deaths of hundreds of thousands of people. More>>


PM To Japan, New York: Ardern To Meet Trump During UN Trip

“I’m looking forward to discussing a wide range of international and regional issues with President Trump, including our cooperation in the Pacific and the trade relationship between our countries." More>>

PM's Post-Cab: "A Way Forward"

At Monday's post-cabinet press conference, Prime Minister Jacinda Ardern announced a number of actions in response to the Labour Party's mishandling of sexual assault complaints. More>>


Gordon Campbell: On Allegations Of Left Wing Media Bias

“Left wing bias” accusations date back at least to the mid 1990s... The charge of left wing bias was ridiculous then, and is ridiculous now. More>>

Next Wave Of Reforms: Gun Registration And Licensing Changes Announced

“The Bill includes a register to track firearms and new offences and penalties that can be applied extraterritorially for illegal manufacture, trafficking, and for falsifying, removing, or altering markings – which are a new requirement under the Firearms Protocol.” More>>


Gordon Campbell: On Labour’s Mishandling Of The Alleged Sexual Assault

The focus of Labour’s alleged sexual assault scandal has now shifted from the party organisation to the Beehive... This is now a crisis of Beehive management and response, not something occurring at a distance within the party organisation. More>>


'History Rectified': Rua Kēnana To Be Pardoned

An official pardon for Tūhoe prophet and leader Rua Kēnana is one step closer after the Te Pire kia Unuhia te Hara kai Runga i a Rua Kēnana: Rua Kēnana Pardon Bill was read in Parliament for the first time today. More>>


Mental Health: Initial Mental Health And Wellbeing Commission Appointed

The Government has announced details of the initial Mental Health and Wellbeing Commission which will play a key role in driving better mental health in New Zealand. More>>


people outside the meeting house at WaitangiEducation: NZ History To Be Taught In All Schools

“We have listened carefully to the growing calls from New Zealanders to know more about our own history and identity. With this in mind it makes sense for the National Curriculum to make clear the expectation that our history is part of the local curriculum and marau ā kura in every school and kura,” Jacinda Ardern said. More>>


Sexual Assault Claims Mishandled: Labour Party President Resigns

Jacinda Ardern: “This morning I was provided some of the correspondence from complainants written to the party several months ago. It confirms that the allegations made were extremely serious, that the process caused complainants additional distress, and that ultimately, in my view, the party was never equipped to appropriately deal with the issue…" More>>





InfoPages News Channels