30 June 2015

Global Company Showcases The Coromandel

The good for your soul vibe of The Coromandel is being broadcast to a potential audience of millions worldwide. GoPro, who produce and market the world’s most versatile camera, have just published a video featuring this popular New Zealand destination on their Youtube channel.

The video “A Simple Way of Life in The Coromandel” was released on the weekend and already has over 100,000 views.

Destination Coromandel, charged with promoting The Coromandel, conceived a plan to shoot purely on GoPro cameras over two years ago. While the compact GoPros may be ideal for filming the rugged terrain and stunning coastline that the region is renowned for, it was the potential audience that caught the eye of Destination Coromandel Manager Hadley Dryden.

“GoPro have a massive fan base that they share entertaining content with. Affordable cameras that are so easily transported made this a perfect fit with our backyard.”

GoPro have over 8.6 million likes on facebook and 3.5 million subscribers on their Youtube channel.

Prior to releasing their series, Destination Coromandel shared the footage with GoPro who went on to license it. “That GoPro are willing to share our footage with their global community is a fantastic endorsement.” Mr Dryden believes this grass roots approach will resonate with audiences worldwide, “The GoPro cameras offer an intimate, non-invasive filming style and when combined with local stories, make you feel as if you’re actually there.”

“Traditionally commercials are shot with expensive cameras, big budgets and lots of pressure. Using GoPros helped convey the down to earth character of this place.”

This low budget marketing initiative is already raising the profile of The Coromandel on a global scale, as Destination Coromandel embarks on the next stage of the campaign.

ENDS.

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