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Coromandel Food And Beverage Providers Showcased

Coromandel Food And Beverage Providers Showcased at Food Show.

Fresh, organic, sustainable and niche are all ideal words to describe Coromandel’s food and beverage sector. From nuts, to market gardens, to fresh seafood and craft beer the Coromandel is rich in homegrown products and produce.

And to showcase what the Coromandel has to offer, our Council has partnered with Auckland Council’s Controlled Organisation ATEED (Auckland Tourism, Events and Economic Development), and several Coromandel food and beverage providers, to promote the Coromandel at the Food Show in Auckland, over the next four days.

“Under the ATEED section at the Food Show you will find "The Coromandel Food Collective - Good For Your Soul," exhibition stand,” says Laurna White, Thames-Coromandel District Council’s Communications and Marketing Manager.

“This opportunity arose following a visit organised by our Council in late 2014 for ATEED CE Brett O'Reilly and staff to come to the Coromandel to look at strengthening ties between ourselves and Auckland, particularly as many of our absentee ratepayers reside in Auckland” says Mrs White.

“During their visit the group highlighted some of the special qualities which sets the Coromandel apart which includes our seafood and local, organic produce. Our council has been working closely with ATEED's Rural Development Specialist Wendy Voegelin to look at what we can do to capitalise on this and one of the first projects was bringing a collective of Coromandel Food and Beverage producers to the Food Show ,” says Mrs White.

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The businesses involved are:

THE COROMANDEL OYSTER COMPANY

THE CHEESE BARN AT MATATOKI

WILDERLAND (RELISH, HONEYS AND ORGANIC PRODUCE)

CATHEDRAL COVE MACADAMIAS

THE POUR HOUSE (CRAFT BEER)

OMAHU VALLEY CITRUS

We are also showcasing HOT WATER BREWING COMPANY (craft beer) and the HUMBLE OATCAKE COMPANY.

As part of the 4-day event we have also developed a "Coromandel Food Trail Guide," which will be handed out at the show, which has an audience of over 17,000 people over 4 days including international and national media, the food, beverage and hospitality industry and the general public.

A revised edition with more Coromandel product will be developed and marketed by ourselves, ATEED and Destination Coromandel and launched ahead of Summer 2015-2016.

The local food producers have contributed financially to the promotion and marketing material while our Council and ATEED subsidised the stand and also contributed to the promotion and marketing of the Coromandel Food Collective.

A report will be delivered to Council’s Economic Development Committee on the outcomes of the Show and measurement of how it helped promote our area and our providers.

Meanwhile our Council is also in discussion with ATEED looking at how to develop further partnership projects.

If you're up in Auckland over the four days please come and visit the stand. They'll be in Hall 2 under the ATEED section at the “Coromandel Food Collective – Good For Your Soul” stand


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