Press Release: Direct Animal Action
17/02/2017

Animal activists to challenge Waikato Rodeo tomorrow

What: Animal rights protest at the Waikato Rodeo
Who: Direct Animal Action
When: Saturday 18th February 2017, 1pm
Where: Kihikihi Domain, Corner of Grey & Dick Streets, Kihikihi, Te Awamutu

Tomorrow animal rights protesters from Direct Animal Action will be outside the Waikato Rodeo, urging locals to boycott the event.

Last year the protesters held giant images of injured and distressed rodeo animals outside the rodeo venue, in an attempt to dissuade locals from attending.

This time around they plan to hold large heart shaped signs, asking locals to ‘have a heart’ and ‘boycott rodeo’.

“We’ll be outside the rodeo calling on locals to boycott it because animal cruelty for entertainment is not ok,” says Amie Wolken spokesperson for Direct Animal Action.

“We’re asking people to think about setting a good example for children in the community by teaching them values like empathy and compassion. Boycotting the rodeo is a simple way to teach kids that tormenting and exploiting animals for entertainment is not part of Kiwi culture.

“New Zealand has so much to offer, there’s plenty of family friendly activities available that don’t cause distress and harm to animals. We’re encouraging people to choose these cruelty-free forms of entertainment over the brutality of rodeo,” says Ms. Wolken.

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