Media Advisory

Thursday 2 March, 2017

#LOVETAUPO giant lettering launched on Taupō lakefront

Giant lettering has popped up on the Taupō lakefront, and photographers can’t get enough of it. Photographs of people in, around and on the letters are emerging, with the #LOVETAUPO message inspiring a collective catchphrase amongst tourists and locals alike.

Officially launched yesterday in time for the influx of visitors to Taupō for the Kellogg’s Nutrigrain IRONMAN NZ, the slogan is part of a marketing campaign for Destination Great Lake Taupō (DGLT) and is quickly taking on a life of its own on social media.

The letters are almost two-metres tall and the slogan measures 11-metres wide. Originally planned as a playful pop-up concept for major events and festivals around the Great Lake Taupō region, the #LOVETAUPO slogan has gained such momentum that DGLT haven’t ruled out creating multiple sets of letters, with an additional and more permanent fixture on the lakefront.

“The stunning backdrop of Lake Taupō and snow-capped mountains makes it the perfect photo opportunity. Alongside our many natural attractions, it’s our hope that it becomes an iconic New Zealand ‘must-do’ photo stop for travellers”, says Destination Great Lake Taupō Marketing and Communications Manager Anna McLaren

To encourage people to share their images, DGLT are running a social media promotion to ‘win some love’ from local bakery Baked with Love. To enter, simply tag Great Lake Taupō in your post with #LoveTaupo.

ENDS

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