Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Record Summer of Concerts Delivers $37m Boost for Auckland

20 APRIL 2017

RECORD SUMMER OF CONCERTS DELIVERS $37M BOOST FOR AUCKLAND

Music lovers from around New Zealand flocked to Auckland’s outdoor stadiums this summer, boosting the local economy by more than $37M – the city’s most successful outdoor concert season to date.

The mammoth international line-up – including concerts by Grammy Award-winning pop superstar Justin Bieber, international rock favourites Guns N’ Roses, Bruce Springsteen and Coldplay, and three concerts by one of the world’s best-selling recording artists, Adele – drew more than 300,000 fans to Auckland’s best outdoor stadiums.

Independent research commissioned by Regional Facilities Auckland (RFA), the organisation responsible for securing and staging the events, shows that the seven concert line-up attracted more than 126,000 people from outside Auckland, generating 170,420 visitor nights that boosted the city’s economy by $37.7 million.

RFA Chief Executive Chris Brooks says the summer line-up has further cemented Auckland’s reputation as New Zealand’s entertainment capital.

“RFA, with the support of Auckland Council and CCOs Auckland Transport and ATEED, has successfully positioned Auckland as an attractive destination for major international touring concerts and it is extremely rewarding to see the tremendous economic and cultural benefits our activities bring to the city.”

Mayor Phil Goff says large-scale touring concerts are valuable contributors to Auckland’s visitor economy and play an important role in the city’s economic growth.

“The flow-on effect for the accommodation, transport, hospitality and tourism attraction sectors is significant – over the past five years, stadium concerts have generated more than $100 million in visitor spend.“

RFA has invested $11.2 million in upgrading facilities at Mt Smart and Western Springs stadiums over the past two years.

Brooks says the upgrades have increased the stadiums’ flexibility for multi-event programming and made them even more appealing to promoters and sporting codes.

“Our strategy to increase the use of Auckland’s stadiums by turning them into cost-efficient venues suitable for a range of events is paying dividends. RFA’s investment in event infrastructure and turf protection has enabled us to stage a record-breaking number of back-to-back concerts over the summer and then, in the space of a few days, make the venues match-ready for sports fans to watch their favourite teams.”

The research, conducted by The Fresh Information Company, was based on official ticketing data, large-sample online surveys of event attendees and financial information provided by event promoters.

– ENDS –

RFA STADIUM CONCERT STATISTICS

Coldplay, Mt Smart Stadium, 3 December 2016

• 15,360 visitors attracted to Auckland by the event

• 26,610 visitor nights

• Overall return to Auckland in terms of GDP: $4.2 million

• Return on regional investment: 154%

• Visitor spend: $6.3 million (excludes expenditure on tickets)

Guns N’ Roses, Western Springs Stadium, 4 February 2017

• 16,450 visitors attracted to Auckland by the event

• 20,580 visitor nights

• Overall return to Auckland in terms of GDP: $1.9 million

• Return on regional investment: 45%

• Visitor spend: $4.5 million (excludes expenditure on tickets)

Bruce Springsteen, Mt Smart Stadium, 25 February 2017

• 14,570 visitors attracted to Auckland by the event

• 20,360 visitor nights

• Overall return to Auckland in terms of GDP: $2.5 million

• Return on regional investment: 78%

• Visitor spend: $4.5 million (excludes expenditure on tickets)

Justin Bieber, Mt Smart Stadium, 18 March 2017

• 16,190 visitors attracted to Auckland by the event

• 26,450 visitor nights

• Overall return to Auckland in terms of GDP: $3.7 million

• Return on regional investment: 153%

• Visitor spend: $5.6 million (excludes expenditure on tickets)

Adele, Mt Smart Stadium, 23, 25 & 26 March 2017

• 53,430 visitors attracted to Auckland by the event

• 76,420 visitor nights

• Overall return to Auckland in terms of GDP: $6.3 million

• Return on regional investment: 52%

• Visitor spend: $16.8 million (excludes expenditure on tickets)

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On Why Shipping Is NZ’s New Trade Problem

So Jacinda Ardern and Theresa May have signed a piece of paper promising peace in our time when it comes to our trade with Britain... Right now, a statement from Theresa May on Brexit has as much credibility as a statement by Donald Trump about North Korea’s plans for scrapping its nukes. Despite her recent crushing defeat in the Commons, May is continuing to playing chicken with Britain’s future, for personal and party advantage.

Brexit is not the only concern... More>>

 

Reshuffle: National Announces Spokesperson For Drug Reform

National Leader Simon Bridges has appointed Paula Bennett to the new position of Spokesperson for Drug Reform as the Government pushes ahead with its agenda of drug decriminalisation, to signal National’s commitment to holding them to account. More>>

ALSO:

KiwiBailed: KiwiBuild Head Officially Resigns

The head of Kiwibuild, Stephen Barclay has officially resigned from the role. In a statement issued on his behalf, it was announced that he would step down from today [Friday]. More>>

ALSO:

Welfare Stats: Rise In Hardship Numbers Shows Income Inadequacy

The latest Ministry of Social Development quarterly report show that a record number of people have received hardship assistance from work and income, with an additional 40,000 hardship payments made between September and December 2018, compared to the previous quarter of the same year... More>>

ALSO:

Gordon Campbell: On MBIE’s Social Media Scam

Given the ambit of MBIE’s work, almost any form of social activity could qualify as being part of MBIE’s brief, so the privacy threats posed by this training programme are extensive. The current oversight safeguards seem threadbare to non-existent. More>>

ALSO:

JusTrade: New Campaign For A 21th Century Trade Agenda

‘Critique is no longer enough. If anything is to really change, we need to step away from the existing framework and take a first-principles approach to rethinking what will work for the 21st century.’ More>>

Earlier:

Gordon Campbell: Thompson + Clark Are The Tip Of The Iceberg

How can we tell where and how any lines are being drawn? Oversight is not exactly robust. If it were, Thompson + Clark would have been out of contention for state security work ten years ago. More>>

Trainers: Taratahi Institute of Agriculture In Interim Liquidation

Taratahi employ 250 staff and this year has provided education to over 2500 students. Taratahi owns and manages 8 farms throughout the country. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels