Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Major tourism push promotes regional growth

A $3.2m tourism drive starts this week to spread regional growth beyond the popular tourist destinations.

Tourism New Zealand is promoting the West Coast of the South Island and Northland in a twelve week campaign to encourage Australians to travel to New Zealand during autumn.

Australia is New Zealand’s biggest international visitor market, accounting for nearly half of all international holiday visitors. Tourism New Zealand Chief Executive Stephen England-Hall says the latest campaign is a significant and strategic effort to continue to drive our holiday visitors beyond the popular tourist spots in New Zealand and to get them to travel during the autumn months. He says: “This is about ensuring that more communities can enjoy the benefits of tourism and for those benefits to be extended beyond the peak season months.

“We know from a successful trial we carried out in Northland last year that it’s possible to influence a shift in travel patterns toward our less visited areas. The trial campaign resulted in a 40 per cent increase in flight bookings from the state of Victoria.

“It is particularly exciting to add the West Coast to our regional growth work. The West Coast offers a region of contrast that even New Zealanders might not be aware of. The glaciers offer an adventure like nowhere else; there are stunning views and challenging bike rides and walks for every level of fitness. It is a dramatic and ever changing coastline and quite different from anywhere else in New Zealand.

“By encouraging more visitors to areas like the West Coast, we are contributing to a multi-agency effort to help regional growth. More visitors to the region mean more spending on such things as accommodation, activities, food and drink. Tourism provides significant employment in New Zealand with one in seven people directly, or indirectly, employed in the industry. In regions like the West Coast, this can provide hugely valuable to the local community,” he said.

The new campaign will also focus on Northland again, reinforcing messages about the incredible beauty of the region and the amazing experiences available to visitors, all within easy reach of Auckland.

The marketing is being run in conjunction with Auckland and Christchurch Airports, the regional tourism organisations in Northland and the West Coast, Flight Centre and Air New Zealand. It includes digital advertising including Facebook and extensive outdoor advertising, backed up by trade and PR activities.

The promotion focuses on the east coast cities of Sydney, Melbourne and Brisbane which will be blitzed with advertising in kiosks, buses and trams and outdoor billboards showcasing images from the two regions.

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Joseph Cederwall: Building a Community Newsroom

The “Scoop 3.0” Transition Plan
There is good reason to believe that a new path and a better future is possible for Scoop in 2019 as a pioneering independent Media company. A combination of new technology, ideas, institutions and business models and a renewed energy and commitment by the Scoop team, means Scoop aims to be at the forefront of the development of this renaissance that we term ‘News 3.0’.

By opening up Scoop’s structure to community ownership and exploring decentralised technology through the blockchain we can ensure the public has a stake in this enterprise and a say in its development. More>>


Gordon Campbell: On Jami-Lee Ross (And The New Hobbit Law)

Clearly, Jami-Lee Ross is not waging a normal form of political warfare, with agreed rules of combat and rational cost/benefit calculations.

This is politics-as-terrorism where everything is being sacrificed by the man in the bomb vest in order to remove Simon Bridges as the leader of the National Party. More>>

Text Messages Released: National On $100,000 Donation(s)
The Botany Electorate of the National Party received 8 donations, and Mr Ross declared 8 donations to us. More>>


Film Industry Working Group:

Three Killed: DOC Supporting Family, Colleagues After Helicopter Crash

The Department of Conservation (DOC) is rallying around family and colleagues of the staff who died in a helicopter crash this morning in Wanaka... The helicopter, with two DOC staff on board, was on its way to undertake tahr control in the Haast area when it crashed. More>>


Political Donations: Greens Call For Tighter Anonymity Rules And Public Funding

“It is clear that those vested interests have a tangible influence on the decision making of political parties. This is a threat to democracy and should change.” More>>


Education Amendment Bill Passes: Urgency Sought For Partnership School Treaty Claim

The claim takes issue with the acts and omissions of the Crown in respect of the closure of Partnership Schools | Kura Hourua. More>>


Salvation Army Paper: Call For Public Housing Investment

To meet these future demands the report suggests the government needs to look beyond the private rental market and begin to invest heavily into home-ownership programmes and more public and social housing. More>>


Cull: Himalayan Tahr Control Operation Proceeding

“The target of controlling 10,000 Himalayan tahr over the next eight months remains. The revised plan provides for a staged control operation with increased reporting to the Tahr Liaison Group...” More>>


Health: Petitions To Fund Breast Cancer Drugs

Women marching to Parliament today, to present two petitions calling for Government funding of vital medicines, have 100% support from a coalition representing than 30 breast cancer organisations. More>>


Animal Welfare Advisory Committee: Report On Rodeo Practices Released

The independent committee that advises the Minister responsible for Animal Welfare, has today released a report on animal welfare in rodeos, together with advice to the Minister making recommendations to improve the welfare of the animals in rodeos. More>>





InfoPages News Channels