Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Australian ski marketing campaigns delivering for Ruapehu

Australian ski marketing campaigns delivering for Ruapehu

The success of the 2017 Ruapehu Australian winter marketing campaign “Stay Taupo - Visit Ruapehu” has encouraged Tourism NZ (TNZ) to lead a $750,000 winter touring campaign along with partners Ruapehu Alpine Lifts [RAL], Ruapehu & Taupo District Councils, Auckland International Airport and Rotorua.

Mt Ruapehu will also be included in the Tourism NZ specific Ski NZ campaign in Australia, something that has not happened recently with TNZ’s focus on South Island ski areas.

Visit Ruapehu Trade and Marketing Manager Jo Kennedy said that Central North Island tourism operator activity together with RAL’s significant investment in on-mountain facilities, has greatly lifted the profile of the area as a winter holiday destination in Australia.

“Leading Australian ski travel wholesalers are now keen to work with RAL and other Ruapehu operators.

This has seen Ruapehu tourism products, and space in travel brochures, more than double over the last year.

Ms Kennedy said that this was a really exciting outcome and demonstrated the importance of taking a long term and collaborative investment approach to promoting Ruapehu tourism.

The success of the first year of the campaign was echoed by Ruapehu Alpine Lifts (RAL) GM Sales and Marketing Michelle Caldwell who said that Ruapehu was punching well above its weight with this campaign.

“There has traditionally been very low visibility and awareness of our North Island ski areas in Australia,” she said.

“However, through the joint efforts of the regional partners we have managed to get Ruapehu recognised as a new ski destination for Aussies to experience.

This is the first time that North Island skiing has featured to this extent in the Australian market.”

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Dealing Crackdown, Addiction Support: Government Action On Synthetics

The NZ Drug Foundation has welcomed the Government’s response to synthetic drug deaths. The response strikes a balance between giving law enforcement the tools they need to target criminal networks and changing drug law to make it easier for people to access help when they need it. More>>


Strategy Committee Unanimous: Wellington To Forge Ahead With Convention Centre

The three-storey Cable Street building, with around 18,000-square metres of floor space, will comfortably be able to host 1500 people for conventions. It includes a 1651sq m exhibition area that will attract international exhibitions too big for nearby Te Papa and provide an always-changing visitor attraction. More>>


Surveying The Surveillance: First IGIS Review Of Warrants Under New Act

The report sets out the Inspector-General’s interpretation of the new warrant provisions under the ISA and her expectations of the GCSB and NZSIS when they prepare warrant applications. More>>

SSC: 2018 Public Service Workforce Data Published

State Services Commissioner Peter Hughes has published the 2018 Our People, Public Service Workforce Data , which shows the Public Service is making significant progress in important areas. More>>


Sinking Cap: Auctions, Permanent Forests, Added To ETS

The move to auctions, signalled in an August consultation paper, will help put a cap on the number of emission units available over time. Annual announcements, looking forward five years, will help provide certainty for scheme participants, she said. More>>


Joint Select Committee Report: Achieving Smokefree 2025

In a historic first for select committees, the Māori Affairs Committee and the Health Committee presented their joint report on achieving the Smokefree 2025 goal to the House on Tuesday, 11 December 2018. More>>

"Shared Interests And Democratic Values": Peters To Visit USA

Deputy Prime Minister and Foreign Affairs Minister Winston Peters will travel to Washington D.C. for talks with US Secretary of State Michael R. Pompeo and other senior members of the US Administration. More>>




InfoPages News Channels