Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Hello Winter, Hello Hawke’s Bay

Hello Winter, Hello Hawke’s Bay

14 June 2018


Hawke’s Bay’s newest seasonal tourism campaign is proving Winter is no time for hibernation, with so much to discover throughout the region for even the most seasoned travellers.

Led by a suite of Hawke’s Bay Playlist videos, the campaign is headlined ‘Hello Winter, Hello Hawke’s Bay’ and tells the story of a region flush with opportunities to rug up and discover by day, before retreating to fireside dining and deluxe accommodation by night.

Annie Dundas, General Manager of Hawke’s Bay Tourism, says the Winter campaign highlights the diversity of experiences to savour when visiting Hawke’s Bay.

“The Hawke’s Bay Winter experience is one where you embrace the shorter days with a tour of our galleries, shopping our fashion boutiques, or discovering our short walks and easy-riding cycle trails.

“Then trade in the Hawke’s Bay sunshine for the warmth of dinner beside a roaring fire at one of our many winery or urban restaurants, followed by a luxurious night’s sleep in our cosy lodges, vineyard cottages or B&B’s.”

The Winter events programme in Hawke’s Bay also heats up with the famous Winter F.A.W.C! Food and Wine Classic delighting tastebuds throughout June, before local and visitors alike have a Deco dalliance with the Winter Deco Weekend in mid-July.

Ms Dundas says one of the key objectives behind the ‘Hello Hawke’s Bay’ message involves demonstrating Hawke’s Bay’s progression as a visitor destination.

“Hawke’s Bay has grown up a lot over the past few years. We’ve long been recognised for our wine and Art Deco and more recently as a foodie destination. However, we also want prospective visitors to associate us with seriously good cultural, retail and outdoor experiences – all done in that Hawke’s Bay way where there’s a little more time to savour each moment.”

The campaign microsite at www.hawkesbaynz.com/winter showcases the range of Winter opportunities, and encourages visitors to create their own Playlist of all the Hawke’s Bay experiences they would like to treat themselves to this Winter.

Ms Dundas says the region’s seasonal tourism strategy, made possible by funding from Hawke’s Bay Regional Council, has proven successful over a sustained period in growing the visitor economy year-round.


ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Joseph Cederwall: Building a Community Newsroom

The “Scoop 3.0” Transition Plan
There is good reason to believe that a new path and a better future is possible for Scoop in 2019 as a pioneering independent Media company. A combination of new technology, ideas, institutions and business models and a renewed energy and commitment by the Scoop team, means Scoop aims to be at the forefront of the development of this renaissance that we term ‘News 3.0’.

By opening up Scoop’s structure to community ownership and exploring decentralised technology through the blockchain we can ensure the public has a stake in this enterprise and a say in its development. More>>

 

Gordon Campbell: On Jami-Lee Ross (And The New Hobbit Law)

Clearly, Jami-Lee Ross is not waging a normal form of political warfare, with agreed rules of combat and rational cost/benefit calculations.

This is politics-as-terrorism where everything is being sacrificed by the man in the bomb vest in order to remove Simon Bridges as the leader of the National Party. More>>

Text Messages Released: National On $100,000 Donation(s)
The Botany Electorate of the National Party received 8 donations, and Mr Ross declared 8 donations to us. More>>

ALSO:

Film Industry Working Group:

Three Killed: DOC Supporting Family, Colleagues After Helicopter Crash

The Department of Conservation (DOC) is rallying around family and colleagues of the staff who died in a helicopter crash this morning in Wanaka... The helicopter, with two DOC staff on board, was on its way to undertake tahr control in the Haast area when it crashed. More>>

ALSO:

Political Donations: Greens Call For Tighter Anonymity Rules And Public Funding

“It is clear that those vested interests have a tangible influence on the decision making of political parties. This is a threat to democracy and should change.” More>>

ALSO:

Education Amendment Bill Passes: Urgency Sought For Partnership School Treaty Claim

The claim takes issue with the acts and omissions of the Crown in respect of the closure of Partnership Schools | Kura Hourua. More>>

ALSO:

Salvation Army Paper: Call For Public Housing Investment

To meet these future demands the report suggests the government needs to look beyond the private rental market and begin to invest heavily into home-ownership programmes and more public and social housing. More>>

ALSO:

Cull: Himalayan Tahr Control Operation Proceeding

“The target of controlling 10,000 Himalayan tahr over the next eight months remains. The revised plan provides for a staged control operation with increased reporting to the Tahr Liaison Group...” More>>

ALSO:

Health: Petitions To Fund Breast Cancer Drugs

Women marching to Parliament today, to present two petitions calling for Government funding of vital medicines, have 100% support from a coalition representing than 30 breast cancer organisations. More>>

ALSO:

Animal Welfare Advisory Committee: Report On Rodeo Practices Released

The independent committee that advises the Minister responsible for Animal Welfare, has today released a report on animal welfare in rodeos, together with advice to the Minister making recommendations to improve the welfare of the animals in rodeos. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels