Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Hello Winter, Hello Hawke’s Bay

Hello Winter, Hello Hawke’s Bay

14 June 2018


Hawke’s Bay’s newest seasonal tourism campaign is proving Winter is no time for hibernation, with so much to discover throughout the region for even the most seasoned travellers.

Led by a suite of Hawke’s Bay Playlist videos, the campaign is headlined ‘Hello Winter, Hello Hawke’s Bay’ and tells the story of a region flush with opportunities to rug up and discover by day, before retreating to fireside dining and deluxe accommodation by night.

Annie Dundas, General Manager of Hawke’s Bay Tourism, says the Winter campaign highlights the diversity of experiences to savour when visiting Hawke’s Bay.

“The Hawke’s Bay Winter experience is one where you embrace the shorter days with a tour of our galleries, shopping our fashion boutiques, or discovering our short walks and easy-riding cycle trails.

“Then trade in the Hawke’s Bay sunshine for the warmth of dinner beside a roaring fire at one of our many winery or urban restaurants, followed by a luxurious night’s sleep in our cosy lodges, vineyard cottages or B&B’s.”

The Winter events programme in Hawke’s Bay also heats up with the famous Winter F.A.W.C! Food and Wine Classic delighting tastebuds throughout June, before local and visitors alike have a Deco dalliance with the Winter Deco Weekend in mid-July.

Ms Dundas says one of the key objectives behind the ‘Hello Hawke’s Bay’ message involves demonstrating Hawke’s Bay’s progression as a visitor destination.

“Hawke’s Bay has grown up a lot over the past few years. We’ve long been recognised for our wine and Art Deco and more recently as a foodie destination. However, we also want prospective visitors to associate us with seriously good cultural, retail and outdoor experiences – all done in that Hawke’s Bay way where there’s a little more time to savour each moment.”

The campaign microsite at www.hawkesbaynz.com/winter showcases the range of Winter opportunities, and encourages visitors to create their own Playlist of all the Hawke’s Bay experiences they would like to treat themselves to this Winter.

Ms Dundas says the region’s seasonal tourism strategy, made possible by funding from Hawke’s Bay Regional Council, has proven successful over a sustained period in growing the visitor economy year-round.


ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Teachers Strike: Nationwide Rallies And Marches

Teachers and principals voted for a full day strike to be held on 15 August to send a strong message to the Government that the current collective agreement offers from the Ministry of Education would not fix the crisis in teaching.

"There needs to be better investment in education so every child can reach their potential and we have enough teachers for every class", said NZEI Te Riu Roa lead principal negotiator Louise Green. More>>

 

Wellington.Scoop: City Council Ends Its Support For Jackson’s Movie Museum

The Wellington City Council and the Movie Museum Limited have today announced a mutually-agreed parting of the ways for a joint project between the Council’s Convention Centre and TMML’s Movie Museum... Both parties remain optimistic for the future of their respective projects. More>>

Pay Equity: Historic Settlement For Education Support Workers

The New Zealand Educational Institute (NZEI) and the Ministry of Education today signed Terms of Settlement to address a pay equity claim for 329 support workers who work with very young children in early childhood and primary schools. More>>

ALSO:

Gordon Campbell: On The Stereotypes About Jacinda Ardern

Routinely, female politicians get depicted as either show ponies or battle axes, with little room for anything else in between. .. More>>

Weekend Interviews: "Discriminatory And Racist" Aussie Deportations

The former president of Australia’s Human Rights Commission Gillian Triggs says deportations have risen dramatically in Australia since 2014 when ministers and ministerial delegates were given the power to cancel visas - and half of those being deported are New Zealanders. "These are massive numbers, actually escalating dramatically."... More>>

ALSO:

Legal Challenge: Prisoner Has 9 Boxes Of Documents Seized

Human rights organisation People Against Prisons Aotearoa says a prisoner they advocate for has had 9 boxes of legal documents seized from him just days before his case against the Department of Corrections was to be heard. More>>

Single-Use Plastic Bags: Govt To Phase Them Out

Single-use plastic shopping bags will be phased out over the next year, Prime Minister Jacinda Ardern and Associate Environment Minister Eugenie Sage announced today. More>>

ALSO:

Lesser Politicians: ACT Conference Promises Fewer Politicians

Party Leader David Seymour today revealed his Smaller Government Bill which will reduce the size of Parliament to 100 MPs, limit the size of the Executive to 20 Ministers, and remove the Maori seats. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages