Wool deserves front seat in Air NZ’s advertising
Federated Farmers is puzzled why our national carrier is making a song and dance about an overseas-produced plant protein burger but not the Kiwi company that supplies them with world-leading transportation fabrics.
"Air New Zealand has been offering vegetarian options on their in-flight menus for a long time. The Impossible Burger available on Business Premier flights between Los Angeles and Auckland for a few months is just another option," Federated Farmers Meat and Wool Chairperson Miles Anderson says.
"Other dishes feature New Zealand-made produce and farmers are confident passengers will always make a place on their plate, and in their heart, for our natural tasting, grass-fed beef and lamb. People come back to their tried and true favourites."
Air New Zealand prides itself on being innovative, and like to partner with like-minded enterprises.
"Farmers understand that - we do it ourselves. But why would our national carrier build an advertising campaign around a foreign product and not a cutting edge Kiwi firm supplying a key component made from a natural, sustainable New Zealand product?"
Inter-weave Ltd is a New Zealand owned and operated bespoke wool upholstery and home wares manufacturer. They combine leading design and technology with luxurious naturally-grown, New Zealand wool fibres to produce high quality, clean, anti-static, ethical textiles sold around the world.
The transportation fabrics Inter-weave supplies to Air New Zealand meet the highest flame retardant criteria. They are accredited with the Civil Aviation Authority (CAA) and have Enviromark NZ diamond accreditation, the highest achievable in this programme.
"Typical of products made from wool, the fabrics are beautiful, have excellent durability and will perform exceedingly well under constant wear. Wool fibres have elasticity that allow them to recover to their original shape even after being stretched over 30%."
It’s a great advertisement for New Zealand natural products, our farmers and an industry that is the lifeblood of rural communities, delivering a livelihood for thousands of Kiwi families.
"Seated in nature, and a Kiwi product flying high. Sounds like a great basis for one of those cheeky and fun Air New Zealand advertising campaigns to me," Miles says.