Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Ara students design Christchurch Stadium logo

Jane Keenan, Rachael Buckley and Nicholas Lew, Ara Bachelor of Visual Communication students, have won out against their classmates to design the new logo for the Christchurch Stadium (formerly AMI Stadium).

Tim Brown, Operations Manager at Ara Art and Design said the four groups of students who submitted design proposals to the Christchurch Stadium Trust were thrilled to be given such an amazing opportunity to design for a high profile client as part of their Professional Practice course.

“As you can imagine, if you were a student on a high profile project like the Christchurch Stadium, it’s such a massive opportunity for them to get their work seen, and get their name out there,” Brown says.

After 11 years of naming-rights sponsorship of stadiums in Christchurch, firstly Lancaster Park from 2007 to 2011 and then the temporary Stadium from 2012 to 2018, AMI decided it was now time for a change in their sponsorship strategy.

Tim Shannahan CEO of Christchurch Stadium Trust said, “When we needed to rebrand the stadium we thought that creating a new logo would be a perfect project for Ara students. There is no certainty as to how long this logo will be in use, as efforts are continuing to find a new naming-rights sponsor. So the Trust approached Ara to find some students who could submit proposal designs as part of their course work. We were impressed by the quality of the concepts presented, and are pleased with the design that has been selected.”

The successful students completed the final version of the logo in four weeks.

Their design presentation outlined the thinking behind the design. “We chose three different colours. The red would be the primary logo. Borrowing from the city’s spirit, this logo would identify with all Cantabrians. The royal purple was chosen for corporate or professional events. Light blue was chosen for other events at the stadium such as music events. These three colours reflect the many different uses for the stadium, while working together if needed.”

The graphics represent the stands at the end of the stadium.

Brown said the Art and Design staff appreciated that the Trust had approached Ara with the opportunity to design the logo.

“This project fits right in with the kind of work our students are given to take on in Professional Practice. Primarily this is work for non-profits, trusts, kick-start businesses, and organisations that are community based and or for social good. The stadium rebrand is a large scale project but we understood why they wanted to approach it in this way, so we thought it would be great for our students to give it a go.”

Christchurch Stadium Trust has adopted the new logo on some online platforms and will continue to roll it out, including on the stadium itself, in the coming months.

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

National Terrorism Threat Level Moves To Medium
Medium is defined as a terrorist attack is assessed as feasible and could well occur. The new level remains higher than it was before the 15 March terrorist attack when the threat level was low. More>>


Environment Aotearoa 2019: Report Warns Environment In Serious Trouble

The report is jointly produced by the Ministry for the Environment and Statistics New Zealand, and is a follow on from the last report in 2015.

The report says the way New Zealanders live and make a living is having a serious impact on the environment, and the benefits New Zealanders get from being in nature, though not measured or quantified, could be lost. More>>


Gordon Campbell: On Scrapping The Capital Gains Tax

As PM Jacinda Arden said yesterday, there was no point in Labour bringing a proposal into the House that it didn’t have the votes to get passed. Looking back, maybe she always felt this outcome to be inevitable... More>>


City Rail Link: Billion Dollar Cost Rise (And Preferred Bidder)

The revised cost envelope for completing the entire Auckland City Rail Link project now totals $4.419 billion. The revised cost has yet to be endorsed by the project’s sponsors (the Crown and Auckland Council). More>>


Meth Scare: Debt Write-Off For HNZ Meth Testing Evictions

People living in Housing New Zealand (HNZ) properties who were wrongly evicted because of flawed methamphetamine contamination policies will have their related debts with the Ministry of Social Development (MSD) written off. More>>


RNZ Report: Fears Grow For NZ Nurse Kidnapped In Syria

A New Zealand nurse working for the Red Cross was captured by Islamic State (IS) in Syria more than five years ago, and there are now public pleas for any information that could help bring her home. More>>


Streets Blocked In London: Climate 'Extinction Rebellion' Reaches Aotearoa

Across the world, thousands of people are taking part in a rebellion to avert climate, ecological and human catastrophe. This begins in Aotearoa New Zealand today. More>>





InfoPages News Channels