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Agri-tourism to provide new income stream for farmers


Rotorua’s booming tourism industry could provide a way to farm less intensively while generating additional income streams for farmers.

Landowners in the Lake Rotorua Catchment could be eligible to receive funding from the Low Nitrogen Land Use Fund to help set-up new ventures like farm tourism on the land.

Agri-tourism is a growing industry worldwide. Farmers and landowners are recognising the benefits of creating new income streams on their land which can help them decrease their environmental impact as well as spread the risk of volatile agricultural markets.

Examples of agri-tourism include farm-stay accommodation, farm tours or hiring out areas for weddings and other events. In the Rotorua district, there are not many farm stay options currently, allowing considerable room for growth in the market.

It could be as simple as listing spare rooms in the home with online accommodation booking sites through to setting up separate accommodation areas or tourism tours on the land.

Hamish Hodgson’s family own a dairy farm in the Lake Rotorua catchment. They are keen to apply to the Low Nitrogen Land Use Fund to help with costs for setting up a unique farm stay accommodation with a focus on eco-tourism.

Hodgson says their native bush area on the farm is the ideal location for accommodation.

“We want to start small and over time build it up so that it ultimately becomes one of our main sources of income. As the income from the tourism business grows we will be able to reduce our dairy operation.”



“The idea grew from showing my overseas friends around the farm and seeing how much they got out of it and how fascinating it was to them. When they asked if they could camp out in the middle of the winter, it planted a seed in my mind.”

“So far we have done a lot of work and research into what we want to do and talked to the Regional Council. We plan to create a tourist offering that Rotorua doesn’t currently have.”

“Our vision is people can come and stay in comfortable, private lodgings that blend into the landscape. We want to offer a whole experience. Our environmental footprint is at the centre of our thinking and design.”

“The set-up costs for this endeavour are significant and the return unknown. If our application to the Low Nitrogen Land Use Fund is successful, it will help us get started. We will be able to share our experience and data as a working case study for other land owners in the catchment,” Hodgson said.

The fund’s purpose is to set-up small and large scale trials of alternative income streams. The goal is to provide working information to other landowners in the catchment so they can make informed decisions to reduce stock numbers, farm less intensively while still producing the same level income. The fund is part of a larger programme to reduce nitrogen inputs on land to improve Lake Rotorua water quality.

This is the second time Low Nitrogen Land Use Fund has been available. The first round of funding in 2016 funded the Rotorua Land Use Directory.

The directory provides information on nineteen alternative land uses that farmers could consider. Examples include poultry egg farming, lavender, hazelnuts, ginseng and goats. The guide provides high level information on markets, production, infrastructure and returns for each land use.

Landowners in the catchment are encouraged to apply to the fund to trial alternative income streams on their land. Expressions of interest close 28 September 2018.

ends

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