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Lake Wanaka Tourism Shortlisted in Marketing Awards

Lake Wanaka Tourism Shortlisted in Mumbrella Marketing Awards

Wanaka, New Zealand (Wednesday October 10, 2018) Lake Wanaka Tourism (LWT) is once again up against some of the best agencies worldwide for their ‘Like a Local’ 2018 pre-season ski campaign, which has been shortlisted as a Mumbrella Entertainment Marketing Awards finalist, in the ‘Best Use of a Small Budget’ category.

The Mumbrella Entertainment Marketing Awards is the only awards program that celebrates the best branded entertainment work being created across Australia and New Zealand. Recognising creative projects, where a brand integrates marketing messages into content, with the primary intention of delivering an engaging experience to consumers.

LWT’s General Manager James Helmore said, this achievement is testament not only to the quality and relevancy of the content, but also the effectiveness of our campaigns.

“Ski is a vital sector for this region, with visitors more likely to spend more and stay longer than the average visitor and we have been working strategically to grow this market.

The Like a Local videos really delivered, with web traffic up 215%, referrals to relevant businesses up 208%, and the Wanaka region recording a 13% growth in visitor spend for June, July and August 2018.

It’s also a great indicator that our content stacks up against best practice in other sectors, not just tourism, and that we are effectively reaching the consumer in a way that is relevant to them.”

The Mumbrella Entertainment Awards will take place in Sydney November 22, where the winners will be announced.


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