Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Vegan billboard

Vegan billboard



Photograph by Paris Waterworth

Animal rights activists from around New Zealand have chipped in to fund a new billboard, which was erected on Wellington's Cuba Street on Thursday morning (14/02/2019).

The 6m x 3m billboard features an image of a factory farmed pig (supplied by Farmwatch NZ) and the words "If you think it's wrong to hurt animals, you already believe in being vegan”. Designed by volunteers Atom Emet and Lauren Wickens-Smith, the billboard encourages viewers to consider whether veganism aligns with their own beliefs, and challenges them to sign up for a free 22 day vegan experience at https://www.challenge22.com/.

Emet, who has been vegan for over 20 years, stated, “Most people already know that it's wrong to exploit animals, and we know that we don't need to. So ideologically at least [most people] are already on-board with veganism”.

Co-designer and project manager Wickens-Smith said, "It’s funny, people talk about the 'vegan agenda' as if it's somehow different from their own. But most people, if they find sick or injured animals, will try to save them. Even someone who eats chicken every day, will usually feel sad when they hit a bird with their car. We just don't think about the animals who are suffering and dying for our food. Or maybe we don't realise that by paying for it to happen, we are responsible".



“So it's not that we're trying to change people's beliefs. We are simply asking people to align their actions with the values of kindness and compassion that they already hold. It’s just about making that connection, and having the strength of conviction to follow through with it".

“Like with any lifestyle change, becoming vegan can take some getting used to. But everyone I know has found it much easier than they thought it would be”.

Wellington-based activist Paris Waterworth, who is a mentor for Challenge 22 and supports participants via a Facebook group, said that Challenge 22 “makes the transition to veganism as easy as possible”.

“I've been blown away by how supportive and caring everyone in the community is, and I wish I had known about it when I first decided to go vegan!”

“I hope that people who see the billboard are interested and take advantage of this resource”.

The billboard will be up on Cuba Street for five weeks, and will then be reused in other locations around Wellington and New Zealand. The activist group also plans to produce a range of new designs, focussing on the ethical, environmental and health impacts of animal agriculture.

Simon Lyons, who kick-started the billboard venture, said that he has always been a fan of “many hands, light work” and that he took the same approach with this project.

“I could see a bunch of passionate vegans, some of whom were already busy doing activism, and saw it as a good way to bring everyone together to fund local vegan projects”.

Anyone wanting to support this, or future campaigns, can make weekly, fortnightly, or one-off donations to 12-3142-0408873-01 using the reference “billboards”.

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Mosque Shooting Response: Ban On Military Style Semi-Automatics And Assault Rifles

Military style semi-automatics and assault rifles will be banned in New Zealand under stronger new gun laws announced today, Prime Minister Jacinda Ardern says... Related parts used to convert these guns into MSSAs are also being banned, along with all high-capacity magazines.

“An amnesty will be put in place for weapons to be handed in, and Cabinet has directed officials to develop a buyback scheme...All semi-automatic weapons used during the terrorist attack on Friday 15 March will be banned." More>>

RNZ Report: No Mention Of Right-Wing Threat In 10 Years Of GCSB/SIS Docs
There is not one specific mention of the threat posed by white supremacists or right-wing nationalism in 10 years of public documents from the Security Intelligence Service or the GCSB. More>>

Two Minute Silence Friday: Auckland Mosques Opening Their Doors To All
Mosques in the four corners of Auckland will open their doors on Friday night for people of all faiths to gather in remembrance of the 50 lives lost in the Christchurch shootings. More>>

SCOOP COVERAGE: CHRISTCHURCH MOSQUES TERROR ATTACK
For the Latest: Scoop Search - Christchurch
 

Gordon Campbell: On The School Climate Strike

Locally, the school strike has won a ton of support for bringing climate change to the fore. Yet the strikers don't want mere expressions of support. They want action. More>>

ALSO:

"Grabbed And Struck In The Face": Greens Co-Leader Attacked While Walking To Work

Green Party co-leader James Shaw was the victim of an unprovoked attack when he was walking to work in Wellington. More>>

ALSO:

████████ ████ ███: Latest OIA Statistics Released

The latest statistics cover 110 agencies that collectively completed 18,106 official information requests between July and December 2018, a 16.4% increase on the 15,551 requests for the previous six months. More>>

ALSO:

'Hit And Run' Inquiry: New Legal Action Over Secrecy

The lawyer representing the Afghan villagers in the inquiry into Operation Burnham has launched legal proceedings calling for a judicial review in the investigation. More>>

ALSO:

From Hydro Plan To...: Mokihinui River Land To Join Kahurangi National Park

A total of 64,400 hectares of conservation land in the Mokihinui River catchment on the West Coast north of Westport, including 15 km of riverbed, is being added to Kahurangi National Park. “Adding this area, roughly half the size of Auckland City, to Kahurangi is the largest addition of land to an existing national park in New Zealand’s history,” Eugenie Sage said. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels