The grand ‘star’ doors of Pic’s Peanut Butter World opened to peanut butter lovers from near and far on 23 February 2019.

Pic’s Peanut Butter World is a purpose-built destination for locals and visitors to Nelson Tasman and a ‘must do’ place to visit for all lovers of good food and peanut butter.

The 3500m² building houses a generous 500m² foyer featuring an attention-grabbing spiral staircase and public café, offices, and exhibition and tour mezzanine overlooking the working factory. Visitors can see Pic's Peanut Butter being made from specially constructed viewing platforms, meet the people who make their favourite spread, learn more about owner Pic Picot’s journey and even make their own peanut butter.

Peanut Butter World is owner Pic Picot’s way of thanking the Nelson Tasman community for the support it has given him, his product, and fifty employees during the 11 years the company has been in business to date.

“This is place where our consumers and producers come together,” says Pic. “By building connections between us, our customers, and the jars in their cupboards I feel we connect with our customers’ friends…and their friends’ friends…until one day their friends’ friends’ friend will turn up here, feeling they’ve come home.”
Pic’s Peanut Butter World is a destination for gift buying and meeting friends for food and coffee. The on-site café is run by Nelson Tasman’s award-winning coffee company Pomeroy’s, which has been roasting and brewing in Nelson since 1989.

“Pomeroy’s Coffee is excited to be opening PC Eatery in this amazing building,” says Pomeroy’s owner Hayden Thompson. “We will be showcasing produce and products from the region throughout the menu. We have also created a special Pic’s coffee blend that will be served.”

The Peanut Butter World building features a unique industrial ambience. Designed by Simon Hall of JTB Architects and constructed by Coman Construction to celebrate its function as a working factory, it makes a significant contribution to the Stoke landscape.

“Pic has an infectious enthusiasm for architecture and all things different and playful,” says Simon Hall. “Working with Pic to create his dream factory has been a fantastic process and it’s an exciting building for Nelson Tasman. Pic's Peanut Butter World is designed to capture the imagination and celebrate all things whimsical. It can be likened to the factory in “Charlie and the Chocolate Factory”, but with peanut butter.”

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