Lake Wanaka Tourism Wins Breakthrough Destination
Wanaka, New Zealand (Monday April 15, 2019) Lake Wanaka Tourism (LWT) took out the win at a gala dinner held in Sydney last Thursday April 11, in the Breakthrough Destination category, at the Mumbrella Travel Marketing Awards.
Australia’s only dedicated travel marketing awards attracts entries from the very top agencies across PR, media and advertising teams worldwide, with the 2019 awards the best work seen in recent history. With categories across PR, media, creative and brand, leading industry experts serve as jurors, to decide the industry’s standout work from the past year.
LWT was the winner of Breakthrough Destination - this category seeks to recognise a destination (of any size) that has made a significant impact within the travel industry achieving substantial recognition across the industry or in the media by releasing a cut- through campaign.
LWT’s General Manager James Helmore said, this award is a brilliant tribute to the LWT team and the exceptional quality of work they deliver.
“Over the past year Wanaka’s visitor economy has hit record levels, with visitors staying longer and spending more. Key tactical activity targeting travel in the shoulder periods has focused on value over volume, resulting in an increase of visitor spend at a greater rate than nights. This award is definitely validation of our fresh marketing approach into Australia, and the results we have been able to achieve
Not only did we take out this highly contended category, but our digital agency The Wired were shortlisted as finalists in the Best Media Strategy category for the LWT #SKIWANAKA campaign, alongside UM with Droga 5 for Tourism Australia’s $100 million campaign Dundee: Son of a Legend Returns.”
Tourism New Zealand and Air New Zealand were also recognised taking out the Award for Bravery for 100% Pure New-Australia Land.
For a full list of all the winner of the 2019 Mumbrella Travel Marketing Awards go to https://mumbrella.com.au/travelawards