Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Christchurch: Baby Come Back

It’s time we talked about our city centre. For years we complained of a plain CBD, lacking in shops and restaurants, lacking in activities and places to hang out.

Those days are over.

Our city centre is stacked with shops and retailers, bars and eateries, galleries and outdoor activities. The perception of a dull city is now well and truly wrong, and baby, it’s time to come back.

Baby Come Back is the latest campaign from ChristchurchNZ, designed to change locals’ perception of their city centre.

Following the adventures of Chadlee and Chatfield, our unlikely city heroes, Baby Come Back showcases our busy city, filled with activities and experiences.

A comedic and tongue-in-cheek suite of assets, the campaign will be used by central city businesses to promote the city centre they call home. Assets will be made available for businesses themselves to use.

“We want to have fun with Baby Come Back, create conversations, have some laughs, and encourage people to explore their CBD together,” said Tim Loftus, ChristchurchNZ general manager of marketing, brand and communications.

The video was shot and produced by Christchurch production company Belmont Productions Ltd, and features lead actors Shay Horay and David Correos.

Paul Lonsdale, Central City Business Association manager, said the campaign was well-suited to the changing nature of Christchurch’s CBD.

“Our businesses have invested and worked hard to establish themselves, and their collective efforts are helping drive the revitalisation of our city centre. Significant progress has been made and we feel the time is right for people to come back,” Lonsdale said.

“We’re thrilled to see an initiative like Baby Come Back aimed at breathing life into the city centre, particularly during the colder months of winter.”

Central city businesses will have access to Baby Come Back assets, and are encouraged to use them to promote their slice of the city.

“We want the city to own the Baby Come Back initiative and create a movement of positivity and togetherness in our central city,” Loftus said.

“Ōtautahi Christchurch is an exciting place to be but there are many poeple out there that have not yet explored their new central city – now is the time.”

For more information, check out christchurchnz.com/explore

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Beehive Protest Block Roads: Ihumātao Eviction Doesn't Stop Occupation

Police have pepper-sprayed two dogs and arrested three people at the scene of a stand-off over contested Māori land in Auckland.

The site at Ihumātao near Auckland Airport is due to be developed by Fletcher Building but has been the subject of a bitter dispute and occupation, and an eviction notice was served against occupiers yesterday.

Hundreds of demonstrators and dozens of police officers are now at the site, after a group of 50 stayed overnight. Three people were arrested yesterday. More>>

Ihumātao Protest In Wellington Blocks Street
Protesters have gathered near Parliament and blocked part of a nearby road over a dispute about contested land in Auckland. About 300 people gathered at Parliament, and protesters blocked Lambton Quay. More>>


Gordon Campbell: On The Latest Struggle For Gun Reform

The gun lobby can be relied on to drag its feet at best (and actively resist at worst) in the face of any attempt to make gun ownership safer for the families and communities within which the gun owners happen to live. More>>


Review Launched: 'Comprehensive Overhaul' Of The RMA

The Government has today launched a comprehensive overhaul of the Resource Management Act to cut complexity and costs and better enable urban development, while also improving protection of the environment. More>>


███ ██████ ██ ██████: Ombudsman Like Treasury OIA Practice

Mr Boshier found there was a positive culture at the Treasury around the importance of the OIA and openness and transparency, consistent with the Treasury’s role as a provider of free and frank advice. More>>


Separation: Law Commission Recommends New Law For Dividing Property

The Law Commission recommends a range of changes to make the law fairer for partners dividing property on separation. More>>


'ClimbIt Crisis: Greenpeace Climbers Reach OMV Majestic Centre HQ

The two Greenpeace climbers who are scaling the outside of the tallest building in Wellington have unfurled the first of a series of banners. More>>


Suspect Was Also Kicked: Shots Fired To Warn Fleeing Driver Not Justified

The Independent Police Conduct Authority has found that an officer's decision to fire three warning shots to stop a fleeing driver from reversing towards him was not justified. More>>


Gordon Campbell: On Being Australia's Pacific Go-Fers

Inevitably, there was an aspect of ‘what might have been’ about the weekend’s meeting in Canberra between PM Jacinda Ardern and her Australian counterpart, Scott Morrison... More>>


RNZ: Trades Hall Bombing Case Re-Opened, Evidence Released

The cold case has been reopened and the police have recently revealed more details about the bomb's components - including that it was wrapped in a 1977 edition of The Evening Post. More>>

Safety: Govt Targets Fewer Deaths On The Road

“Most roads deaths and serious injuries are preventable and too many New Zealanders have lost their lives or been seriously injured in crashes that could have been prevented by road safety upgrades,” said Associate Transport Minister Julie Anne Genter. More>>


Pay Rise Delay: Teachers Unions Plan Legal Action Against Novopay

Both of the teachers unions - NZEI and the PPTA - have confirmed they will be taking legal action against Novopay. More>>





InfoPages News Channels