The latest political poll since the Prime Minister’s alleged “I made it up” comments after TV One’s Crossfire programme has seen her popularity plummet.
The National Business Review-Compaq poll has Mrs Shipley's unfavourability rating jumping ten points to 59 per cent. Labour leader Helen Clark’s unfavourable rating is 36 percent.
Thirty nine per cent have a favourable view of the Prime Minister, compared to Ms Clark’s 61 percent favourability rating.
poll has a margin of error of three and a half per