Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Backpacker Tourists Targeted

Auckland City Council - City Scene

Targeting the Backpackers

One of Tourism Auckland's core objectives is to find ways to make visitors stay longer in the city.

Tourism Auckland's chief executive officer, Lance Bickford, says backpackers are a key group who need to be targeted. To find out more about this potential market segment, they have carried out research to learn what would encourage backpackers to stay longer.

"Some of the most common requests were for a more efficient public transport system, more walkable areas, greater atmosphere with things to do which are less expensive, more cultural and adventure type activities, more night clubs and bars to meet people, better signs, and a safer city," says Mr Bickford.

"Generally backpackers fall into the 18 - 25 age bracket. Most are from the UK and Europe, and many will spend up to six months in the country. Unfortunately, at present most only spend two or three days in Auckland, before heading off for what they see as the adventure parts of the country like Queenstown and Rotorua.

"While Auckland is seen as the gateway to the country and a nice city with a wonderful harbour, we don't have a reputation for providing anything really different. We need to look at ways to change this perception as the city has a lot to offer if we can package it to this particular market segment."

Tourism Auckland, which is largely funded by Auckland City, will now use the findings from the report to look at ways for encouraging longer stays and working with the tourism and attraction operators in an effort to meet backpacker needs.



© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

SCOOP COVERAGE: CHRISTCHURCH MOSQUES TERROR ATTACK


Remembrance: Anzac After Christchurch

A community group is creating The Sound of Peace, a crowdsourced soundscape that captures messages of peace from New Zealanders in their own voices and languages...

The Anzac Eve event, The Art of Remembrance with Kristin Darragh, is a concert and memorial service in the grounds of the historic St David’s Memorial Church in Uptown Auckland.

‘As we remember the lives lost in World War One, we remember the horrors of all wars, and the potential to reach out across the divides now to expand understanding and a sense of our shared humanity.’ More>>

 

NZ And France To Seek To End Use Of Social Media For Terrorism

New Zealand and France announced today that the two nations will bring together countries and tech companies in an attempt to bring to an end the ability to use social media to organise and promote terrorism and violent extremism, in the wake of the March 15 terrorist attacks in Christchurch New Zealand. More>>

ALSO:

Christchurch Attacks: Families Offered Option To Stay Permanently

Immigration New Zealand has created a special visa category for those directly impacted by the shootings at Al Noor Mosque and Linwood mosque, as well as their families. More>>

ALSO:

Auckland: Consent Granted For Queens Wharf Cruise Ship Upgrade

In its decision, released this afternoon, Auckland Council says that although the upgrade will have a "range of adverse effects on the environment, both during construction and operation", these can be managed to an "acceptable" level. More>>

ALSO:

Welfare: Access To Hardship Grants Hits Record High

Figures from the Ministry of Social Development for the March 2019 Quarter showed that hardship assistance grants increased by $48 million in the past year... They also showed the emergency housing grants went from $6.6m to $23m, and there were 70,000 extra requests for assistance for food. More>>

ALSO:

Gordon Campbell: On Scrapping The Capital Gains Tax

As PM Jacinda Arden said yesterday, there was no point in Labour bringing a proposal into the House that it didn’t have the votes to get passed. Looking back, maybe she always felt this outcome to be inevitable... More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels