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CLEAR's business positioning

Sunday, 2 January 2000

Major new campaign signals the next step for CLEAR's business positioning

CLEAR Communications today took a major step in enhancing its presence in the business market with the launch of a major advertising campaign demonstrating its wide range of business solutions.

CLEAR announced that it is targeting businesses in a drive to specifically increase awareness of CLEAR's integrated business services.

As part of this portfolio, CLEAR is taking advantage of the phenomenal growth in Internet use in New Zealand. The number of web sites has increased by 50 per cent to 30,000 in the last year, and is expected to reach 50,000 by the end of the 2000 financial year. More than 72,000 people shopped on line last year, but about 90 per cent of the money spent went overseas. CLEAR aims to assist businesses to increase the proportion spent inside New Zealand.

In addition to existing voice and toll services, CLEAR offers data, Internet, webhosting, e-mail, network management, call centre and virtual private network services. CLEAR is also developing enhanced hosting, messaging and e-business services. This "one-stop shop" approach means technologically-advanced solutions are accessible and affordable for small to medium-sized businesses as well as large corporates.

A major television and print advertising campaign profiling some of CLEAR's successful partnerships with growing New Zealand businesses goes to air today [Sunday, 2 January]. CLEAR customers Hubbard Foods, Cuisine magazine and Natural History New Zealand are the stars of the campaign.

The advertisements demonstrate CLEAR's approach to partnering with businesses, particularly in helping them navigate the emerging world of e-business. CLEAR customers will soon be able to order CLEAR's products and services over the Internet through the company's web site.

"Customers no longer simply want better service and cheaper toll bills," says CLEAR's CEO Tim Cullinane.

"They want a knowledgeable business partner capable of helping create wealth for their business. They want a communications company that can help them exploit and navigate the opportunities of an online world.

"We're here to talk business solutions, not just products."


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