Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

How Much?- Campaign Background

"How Much?" is the latest phase of the Office of the Retirement Commissioner's Take Action public education programme.

Since its launch in July 1998, the Take Action campaign has been the centrepiece of the Office's communications. The campaign, featuring the Retirement Action Planner workbook, has aimed to bridge the gap between awareness and actions on financial planning for retirement, to help consumers get answers to some common questions, and to prompt them to take action.

Research shows that the Take Action campaign has exceeded expectations, with the distribution of over 250,000 Retirement Action Planners, and over 100 unique visits to the online Interactive Action Planner each week. Of those who have received a booklet, 63 percent say they have put in place some action to prepare for retirement as a result of receiving the planner.

However, research has also shown that less than one third of the Office's target audience have worked out the answer to the key question of how much they will need in retirement.

"How much?"

The Office of the Retirement Commissioner's 2000 public education programme therefore encourages people to ask - and work out the answer to - two key questions:

How much money will I need to live on in retirement? and How much do I need to save to give me this amount?

These questions are central to the retirement planning process.

The Office of the Retirement Commissioner cannot provide the answers to these questions - the answer will be different depending on people's individual circumstances and aspirations. However, the Office can and will help people to work the answers out for themselves. The campaign is designed to encourage people to get started by helping them work out their own answer to that question.

The "How Much?" campaign comprises four different television advertisements encouraging people to think about how much they will need in their retirement, and directing them to the Office of the Retirement Commissioner's 0800 number and web site for more help.

In addition to the Retirement Action Planner, the Office has produced a brochure focusing solely on the "how much?" question.

Other activities for 2000

Alongside the -How Much?- campaign, the Office of the Retirement Commissioner will introduce an extensive workplace education programme in 2000.

The programme, designed to take retirement information directly to employers and employees in the workplace, will be launched in February.

ends

For a quick and easy way to make a financial plan for your retirement, check out our Interactive Action Planner at www.retirement.org.nz . Calculators built and sponsored by The Web Limited, www.web.co.nz

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Tornado Aftermath: More Storms Forecast For New Plymouth

Up to 30 homes were damaged Monday night when a tornado roared through a New Plymouth suburb last night , cutting power lines, tearing off roofs, and toppling trees. More>>

ALSO:

Government Investment Rejig: Sustainable Food & Fibre Futures Launched

Growing New Zealand’s food and fibre sectors sustainably and supporting a thriving economy are the hallmarks of a new investment programme announced today by Agriculture Minister Damien O’Connor. More>>

Dump Levy Options: Waste Work Programme Announced

Associate Environment Minister Eugenie Sage has announced a programme of work to take action on New Zealand’s long-neglected waste problems. More>>

ALSO:

Real Estate: Foreign Buyers Ban Passes Third Reading

The Bill to put in place the Government’s policy of banning overseas buyers of existing homes has passed its third and final reading in the House. More>>

ALSO:

Nine Merger: Fairfax Slashes Value Of NZ Business

Fairfax Media Group more than halved the value of its Kiwi assets, attaching just A$40 million to mastheads that were once the core of a billion dollar investment. More>>

Collecting Scalpers: Commerce Commission To Sue Viagogo

The Commission will claim that Viagogo made false or misleading representations: • that it was an “official” seller, when it was not • that tickets were limited or about to sell out • that consumers were “guaranteed” to receive valid tickets for their event • about the price of tickets... More>>

ALSO: