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Divisive Tactics Sadden Manfed

18 February 2000

DIVISIVE TACTICS SADDEN MANFED

"It is disappointing that a New Zealand couple should have decided to start their own campaign to encourage New Zealanders to buy locally made products without first giving the Buy New Zealand Made campaign a fair go" says Simon Carlaw Director of the Buy New Zealand Made Campaign.

"Clearly those concerned feel passionately about New Zealand and its future. I would encourage them to join the campaign and use their undoubted
commitment to best advantage. If they are concerned about its effectiveness then joining Buy New Zealand Made is the best to have their say over the campaign's future direction. Setting up an alternative is more likely to achieve confusion in the minds of New Zealanders and possibly undermine the new initiatives already in train.

"We are fortunate in having a Government with a clear enterprise policy which includes a commitment to the Buy New Zealand campaign. We need to built on that excellent base without the divisiveness inherent in two competing organisations with the same aims."

Further comments:

Simon Carlaw telephone 04 473-3000 (bus)

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