Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


New Branding For a Bright TransAlta Future

TransAlta Release

New Branding For a Bright TransAlta Future

TransAlta is strengthening its presence with a new brand image as it continues an expansion programme aimed at achieving pre-eminence in New Zealand’s electricity retail market.

A new branding campaign will be launched on television on Sunday night and will run in the press and on billboards. A series of upbeat ads depict the diverse roles energy plays in daily life.

TransAlta’s General Manager Marketing, Kristin Sallai, said the new brand and positioning was all about the company’s attitude to consumers. “The new by-line we’ve adopted says it all - ‘the boundless energy company.’ “

“That line and the whole campaign is full of energy - an expression of the competitive and service-oriented approach we’re taking to winning and serving customers,” said Ms Sallai.

“We’re already the biggest energy retailer in the country and we’re moving fast to build on that position. Our purchases of Power New Zealand in Auckland and Southpower in Christchurch, plus our Wellington operation, gives us nearly 530,000 customers nationwide.

“We’re committed to retaining those customers with great service, pricing and added benefits, as well as seeking to add new customers. We’ve just launched a campaign for new customers in Dunedin, and we have more growth initiatives planned for later in the year.

“Electricity customers throughout New Zealand want better prices – the key to that is choice and competition. So wherever we go, that’s what we bring.”

Ms Sallai said the new brand imagery would extend through all of TransAlta’s signage, customer correspondence, marketing material and internal communications .

And the new campaign sees TransAlta’s imagery replace that of Southpower and Power New Zealand.

For further information: Kristin Sallai
General Manager, Marketing
(04) 576 8940
(025) 332 575

© Scoop Media

Business Headlines | Sci-Tech Headlines


'Unprecedented' Conditions: Genesis Coal Burn 5-Yr High

Coal-fired generation from Genesis Energy’s Huntly operations was the highest in more than five years in the December quarter, as a combination of low hydro storage and plant outages were compounded by tight natural gas supplies. More>>


Climate Summary: NZ’s Equal-2nd Warmest Year On Record

Annual temperatures were above average (+0.51°C to +1.20°C above the annual average) across the majority of New Zealand... 2018 was the equal 2nd-warmest year on record for New Zealand, based on NIWA’s seven-station series which began in 1909. More>>


GDP: Economic Growth Dampens In The September Quarter

Gross domestic product (GDP) rose 0.3 percent in the September 2018 quarter, down from 1.0 percent in the previous quarter, Stats NZ said today... GDP per capita was flat in the September 2018 quarter, following an increase of 0.5 percent in the June 2018 quarter. More>>


Up $1.20: $17.70 Minimum Wage For 2019

Coalition Government signals how it will move toward its goal of a $20 p/h minimum wage by 2021... “Today we are announcing that the minimum wage will increase to $17.70 an hour on 1 April 2019." More>>