Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New Branding For a Bright TransAlta Future

TransAlta Release

New Branding For a Bright TransAlta Future

TransAlta is strengthening its presence with a new brand image as it continues an expansion programme aimed at achieving pre-eminence in New Zealand’s electricity retail market.

A new branding campaign will be launched on television on Sunday night and will run in the press and on billboards. A series of upbeat ads depict the diverse roles energy plays in daily life.

TransAlta’s General Manager Marketing, Kristin Sallai, said the new brand and positioning was all about the company’s attitude to consumers. “The new by-line we’ve adopted says it all - ‘the boundless energy company.’ “

“That line and the whole campaign is full of energy - an expression of the competitive and service-oriented approach we’re taking to winning and serving customers,” said Ms Sallai.

“We’re already the biggest energy retailer in the country and we’re moving fast to build on that position. Our purchases of Power New Zealand in Auckland and Southpower in Christchurch, plus our Wellington operation, gives us nearly 530,000 customers nationwide.

“We’re committed to retaining those customers with great service, pricing and added benefits, as well as seeking to add new customers. We’ve just launched a campaign for new customers in Dunedin, and we have more growth initiatives planned for later in the year.

“Electricity customers throughout New Zealand want better prices – the key to that is choice and competition. So wherever we go, that’s what we bring.”

Ms Sallai said the new brand imagery would extend through all of TransAlta’s signage, customer correspondence, marketing material and internal communications .

And the new campaign sees TransAlta’s imagery replace that of Southpower and Power New Zealand.

For further information: Kristin Sallai
General Manager, Marketing
(04) 576 8940
(025) 332 575

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Media Mega Merger: StuffMe Hearing Argues Over Moveable Feast

New Zealand's two largest news publishers are appealing against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Elsewhere:


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>

ALSO:


Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>

ALSO:

Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>