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New Branding For a Bright TransAlta Future

TransAlta Release

New Branding For a Bright TransAlta Future

TransAlta is strengthening its presence with a new brand image as it continues an expansion programme aimed at achieving pre-eminence in New Zealand’s electricity retail market.

A new branding campaign will be launched on television on Sunday night and will run in the press and on billboards. A series of upbeat ads depict the diverse roles energy plays in daily life.

TransAlta’s General Manager Marketing, Kristin Sallai, said the new brand and positioning was all about the company’s attitude to consumers. “The new by-line we’ve adopted says it all - ‘the boundless energy company.’ “

“That line and the whole campaign is full of energy - an expression of the competitive and service-oriented approach we’re taking to winning and serving customers,” said Ms Sallai.

“We’re already the biggest energy retailer in the country and we’re moving fast to build on that position. Our purchases of Power New Zealand in Auckland and Southpower in Christchurch, plus our Wellington operation, gives us nearly 530,000 customers nationwide.

“We’re committed to retaining those customers with great service, pricing and added benefits, as well as seeking to add new customers. We’ve just launched a campaign for new customers in Dunedin, and we have more growth initiatives planned for later in the year.

“Electricity customers throughout New Zealand want better prices – the key to that is choice and competition. So wherever we go, that’s what we bring.”

Ms Sallai said the new brand imagery would extend through all of TransAlta’s signage, customer correspondence, marketing material and internal communications .

And the new campaign sees TransAlta’s imagery replace that of Southpower and Power New Zealand.

For further information: Kristin Sallai
General Manager, Marketing
(04) 576 8940
(025) 332 575

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