Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New Branding For a Bright TransAlta Future

TransAlta Release

New Branding For a Bright TransAlta Future

TransAlta is strengthening its presence with a new brand image as it continues an expansion programme aimed at achieving pre-eminence in New Zealand’s electricity retail market.

A new branding campaign will be launched on television on Sunday night and will run in the press and on billboards. A series of upbeat ads depict the diverse roles energy plays in daily life.

TransAlta’s General Manager Marketing, Kristin Sallai, said the new brand and positioning was all about the company’s attitude to consumers. “The new by-line we’ve adopted says it all - ‘the boundless energy company.’ “

“That line and the whole campaign is full of energy - an expression of the competitive and service-oriented approach we’re taking to winning and serving customers,” said Ms Sallai.

“We’re already the biggest energy retailer in the country and we’re moving fast to build on that position. Our purchases of Power New Zealand in Auckland and Southpower in Christchurch, plus our Wellington operation, gives us nearly 530,000 customers nationwide.

“We’re committed to retaining those customers with great service, pricing and added benefits, as well as seeking to add new customers. We’ve just launched a campaign for new customers in Dunedin, and we have more growth initiatives planned for later in the year.

“Electricity customers throughout New Zealand want better prices – the key to that is choice and competition. So wherever we go, that’s what we bring.”

Ms Sallai said the new brand imagery would extend through all of TransAlta’s signage, customer correspondence, marketing material and internal communications .

And the new campaign sees TransAlta’s imagery replace that of Southpower and Power New Zealand.

For further information: Kristin Sallai
General Manager, Marketing
(04) 576 8940
(025) 332 575

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Ground Rules: Government Moves To Protect Best Growing Land

“Continuing to grow food in the volumes and quality we have come to expect depends on the availability of land and the quality of the soil. Once productive land is built on, we can’t use it for food production, which is why we need to act now.” More>>

ALSO:

Royal Society: Calls For Overhaul Of Gene-Technology Regulations

An expert panel considering the implications of new technologies that allow much more controlled and precise ‘editing’ of genes, has concluded it’s time for an overhaul of the regulations and that there’s an urgent need for wide discussion and debate about gene editing... More>>

ALSO:

Retail: Card Spending Dips In July

Seasonally-adjusted electronic card spending dipped in July by 0.1 percent after being flat in June, according to Stats NZ. Economists had expected a 0.5 percent lift, according to the median in a Bloomberg poll. More>>

ALSO:

Product Stewardship: Govt Takes More Action To Reduce Waste

The Government is proposing a new way to deal with environmentally harmful products before they become waste, including plastic packing and bottles, as part of a wider plan to reduce the amount of rubbish ending up in landfills. More>>

ALSO:

Earnings Update: Fonterra Sees Up To $675m Loss On Writedowns

“While the Co-op’s FY19 underlying earnings range is within the current guidance of 10-15 cents per share, when you take into consideration these likely write-downs, we expect to make a reported loss of $590-675 million this year, which is a 37 to 42 cent loss per share." More>>

ALSO: