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Healtheries Widens Natural Health Net

Healtheries NZ Release

Healtheries of New Zealand hits cyberspace this week with the launch of a high-tech website with product information, a personal health questionnaire and an interactive diagnostic module. Details of new product launches and “hot topics” for health and wellbeing are also featured.

The website, www.healtheries.co.nz, gives consumers detailed information on natural health and lifestyle choices. Consumers are offered personalised dietary supplement recommendations and suggestions to improve their overall health.

Sarah Rainger, Healtheries of New Zealand Sales and Marketing Manager, says the website will provide personalised advice to help consumers manage their own health and wellbeing.

“Consumers are demanding information from a reputable source to assist in their lifestyle choices. This is particularly important in the area of dietary supplementation where the category offers diverse products which can be very confusing,” Mrs Rainger says.

“Our website will give consumers an authoritative source to turn to, whether it be for product information, a personal assessment or a diagnostic query,” she says.

“Healtheries is absolutely committed to consumer safety and ensures its products contain the highest quality ingredients, correctly combined in the most efficacious manner. We operate according to the highest international codes of Good Manufacturing Practice and also have a pharmaceutical manufacturing licence.”

Features of the new website include a personal health questionnaire covering a range of topics, including nutrition and eating habits, stress, hair, nails and skin, eyes, ears, nose and throat, circulation, muscles and joints, digestion and female and male specific complaints.

Responses to each question are assessed according to a graded scale and consumers are given recommendations on appropriate supplements. Over-lapping products are filtered out and cross checks for contra-indications are run.

The website also has an advanced interactive diagnostic module dealing with common health concerns like lower back pain, headaches and lack of energy. Information is available via an alphabetical listing, or an image of a body where users click on the body part they are interested in to access a menu with symptoms, causes and recommendations.

A product library and health news – including medical studies, media releases and new product releases, are also on the website. Marketing collateral and images from Healtheries’ latest advertising campaign, Feel Human, are integrated into the site.

Healtheries is New Zealand’s leading manufacturer and marketer of health foods, beverages, vitamins and mineral supplements. It manufacturers more than 600 product lines, holds a 55% share of the New Zealand supplements market and is rated the number one personal care supermarket brand.


ends

For more information please contact:

Sarah Rainger
Sales & Marketing Manager
Heatlheries of New Zealand
Tel: 09 573 3730
Fax: 09 573 3731
sarahr@healtheries.co.nz Kareen Floyd
Consultant
Beyond Public Relations
Tel: 09 302 7153
Fax: 09 302 7169
kareenf@beyondpr.co.nz

BRIEFING INFORMATION


HEALTHERIES OF NEW ZEALAND

 Healtheries was founded in New Zealand in 1904. It began as a specialty flour miller and has grown into one of Australasia’s most successful supplement, health food and beverage manufacturers and marketers, employing more than 150 people in New Zealand and Australia.
 Healtheries of New Zealand repurchased its brand in Australia on July 1, 1999, and set up a sales and marketing company to drive distribution there. Its operational and strategic business remains centralised in New Zealand.
 It is part of the Lanes Food Group, which also includes Hansells and its associated companies and Lanes Biscuits of Australia.
 It is Good Manufacturing Practice (GMP) registered and has Ministry of Agriculture and Fisheries licences for export markets, guaranteeing supply chain quality and providing access to overseas markets.
 It also holds a pharmaceutical manufacturing licence.
 Healtheries exports products to Australia, Asia and Europe.
 Its product range spans a number of health and wellbeing categories including vitamins and minerals, garlic and herbal supplement products, cereals and natural foods. Healtheries also produces herbal and fruit teas.


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