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Sounds Selector Magazine Hits the Streets

Release Sounds Music Stores

Auckland – Monday, 6th March 2000 – New Zealand’s leading music store Sounds today launched the country’s highest circulation modern music and culture magazine, Selector.

The monthly magazine is targeted at the youth market and contains editorial on music-related lifestyle and product information. Selector will focus on major interviews and features and will also deliver New Zealand's largest music review section. “Selector is designed to bring together the cutting edge of alternative and mainstream culture from New Zealand and around the globe,” says Soundsnz Mark Tierney.

“Selector is distributed directly through Sounds stores,” says Tierney. “That way, the magazine’s audience is really going to be self-selecting. Every month, over 200,000 people walk through Sounds doors in the 47 Sounds stores nationwide. This physical presence makes the ideal magazine distribution network, because we’re meeting music buyers on their own ground.”

Selector will also have an online presence through delivering rich content to Editorial on the site will be updated daily, including news on music, events, celebrities, reviews, art, television and competitions.

“It’s a fully integrated media experience, and extends the ‘clicks and mortar’ relationship between Sounds stores and,” adds Tierney.
Editor Steve Adams, formerly of local modern culture magazine Lava, says Selector’s scale makes it exciting: “It’s easily the highest circulation of any magazine in this space. It’s going to appeal to readers because it’s independent, credible and free.”

“Sounds have charged us with cutting through the industry hoopla,” says Adams. “The editorial tone is one of authoritative criticism, aimed at giving readers the real deal.”
About Sounds Select

Establish in 1999, Sounds Select is New Zealand’s leading music e-commerce site. Online at, the site is a joint venture between New Zealand’s leading music retailer Just Sounds Music Stores and new media company Hyperactive. and Selector combine to reach one of the biggest new generation audiences of any media outlet in New Zealand. Selector is the magazine partner of the Sounds group of companies. For further information, please visit

For further information, please call:
Sounds Select: Mark Tierney, 025 543 221,
Selector magazine: Stephen Adam, Editor, 021 411 515
Sally Raudon, Botica Conroy & Associates, 9 303 3862, 021 042 502,

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