Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Sky Digital Pilots Bi-Lingual Programming

16 March 2000


Sky Television today announced that it would trial a bilingual service on its digital platform during this weekend's NRL game at Ericsson stadium in Auckland. The Warriors versus St. George Illawarra game, live on Sky Sport from 4.25pm, will, for the first time, offer viewers the option of an English or Maori commentary.

Nate Smith, Sky's CEO, says he's excited by the trial and the opportunities it presents viewers long term.

"Using the digital service we have the ability to offer a range of bilingual programming be it Maori, Cantonese or Pacific Island languages. As Maori is the indigenous tongue, it made sense to start there,” Mr Smith says.

The bilingual service seats two new commentators on the bench beside seasoned game callers Graeme Hughes, Brent Todd and Peter Ropati.

Te Whetu McCorkindale, a journalist and broadcaster for Mana magazine and Mana radio, will team up with Pumi Tumai, an AUT media studies student. Tumai last year won the secondary schools national Maori speech championships.

Tui McKendrick, Sky's executive producer of Rugby League, says she believes league viewers will enjoy having the option of the two commentaries.


"Our research shows that a high number of Maori and Pacific Islanders are both players and fans of the code.

"Giving those viewers a choice of the most suitable language for them to listen to can only enhance their enjoyment of the game," Ms McKendrick says.

The bilingual commentary will run from 4.25pm - 6.30pm on Sky Sport. Viewers can access their language of choice by selecting the audio channel using their remote control and then opting for either "English" or "Maori". Sky Sport will screen a demonstration of how to access the alternate commentary before kick-off on Saturday afternoon.

Sky Television now has 117,000 digital subscribers. Just last week it announced its intention to begin introducing interactive services on its digital platform.


For further information, please contact:

Tui McKendrick
Executive Producer
Rugby League
SKY Network Television Ltd
Tel: +64 9 579 9999
Fax: +64 9 525 5725

Penelope Barr
General Manager
Beyond Public Relations
Tel: +64 9 306 1801
Fax: +64 9 32 7169
Mob: 025 835 383

© Scoop Media

Business Headlines | Sci-Tech Headlines


Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>


Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news